Time to give a 'tweet' about social media in Higher Education

Time to give a ‘tweet’ ‘tweet’

about #socialmedia in

Higher Education

Dr Nicola PallittSocial Media in

Higher Education Summit 13 May 2015

@nicolapallitt

Current #socialmedia practices

A quick survey…

1. Which of these tools are you currently using? LinkedIn, Academia.edu, Google Scholar, Research Gate, Facebook, Twitter, SlideShare, YouTube, an academic blog

2. How do you feel about using social media in a professional capacity? (Answer using 3 words max!)

3. Complete: Social media is like…

Pair & Share Activity

• Introduce yourself to the person on your right• ‘Google’ him/her from your device• What can you infer from your partner’s online

presence?• Discuss your findings with your partner• Of the info you found, what did this person

share online themselves and what info about them is by others or traces of online activity? (Digital footprint VS digital shadow)

Those who work within the academy become very skilled at judging the stuff of reputations. Where has the person’s work been published, what claims of priority in discovery have they established, how often have they been cited, how and where reviewed, what prizes won, what institutional ties earned, what organizations led? - Willinsky, 2010, p. 297

Via @bonstewart

If you don’t craft your online presence

Google decides it for you…

Performing digital identities

90% of academic literature is NEVER cited

It’s not just about having a Twitter account, you also need a strategy…

Strategy via Jessica Woolman

Audience

Purpose Message

Group Activity:In groups, each person using a different colour koki on

flipchart paper, discuss & map out your APMs

Professional Learning Network• What is a PLN?• Why do I need it?• How can Twitter help? Other tools?• What tools can I use to manage it?

PLN by design, not default

Lost at ‘C’?C’s for developing your PLN• Consider• Consume• Converse• Create • Curate• Collect• Comment• Collaborate• Cite

Curation & Connection

Followers• To follow or not to follow?• Is reciprocity the norm?• Strong and weak ties

Who are YOU on Twitter…

• What do you think your network looks like?– Who are your strong ties?– What do your strong ties reveal about shared

interests?– Who are your weak ties?

• What does your network actually look like?• What does your network reveal about you?

Feeling like this? Some tools to help make sense of ‘filter failure’…

Tweetdeck

Twitter Analytics

It’s not about plugging

in to devices, it’s about being plugged

in to each other.

Resources

Duke University, Social Media in Higher Ed (more generally, but nice quick overview of examples) https://www.youtube.com/watch?v=UJiKT2cRLCc

‘Academics’ online presence: a four step guide’

http://openuct.uct.ac.za/article/academics-online-presence-four-step-guide

‘Online visibility guidelines’ by Sarah Goodier & Laura Czerniewicz via @openuct http://openuct.uct.ac.za/sites/default/files/Online%20Visibility%20Guidelines.pdf

Using Twitter in University research, teaching and impact activities http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf

The Research Bazaar. ‘140 Characters is the new black: engaging academics in social media’ http://melbourne.resbaz.edu.au/post/82136084431/140-characters-is-the-new-black-part-1

‘Trial by Twitter’ by Apoorva Mandavilli in Nature January 2011 http://www.nature.com/news/2011/110119/pdf/469286a.pdf

Example of a Social Media Strategy: Institute of Education (IOE) http://www.ioe.ac.uk/about/documents/About_Policies/Social_media_strategy_(v2.2).pdf

Social Media Strategy for Higher Education http://www.slideshare.net/marketingcloud/social-media-strategy-for-higher-education-15938339

Visitors and residents https://bamsoton.wordpress.com/2014/11/27/a-new-typology-or-a-modernized-concept-of-the-old/

Functional building blocks of social media https://www.youtube.com/watch?v=BCjCbqYs_j0

Recommended reading (it will blow your mind!)

Bonnie Stewart @bonstewart (April 2015) ‘Contributions and connections’ via @insidehighered https://www.insidehighered.com/blogs/higher-ed-beta/contributions-and-connections

How to curate your digital identity http://chronicle.com/article/How-to-Curate-Your-Digital/151001/

Via @LSEImpactBlog:

I’m an academic and desperately need an online presence, where do I start? http://blogs.lse.ac.uk/impactofsocialsciences/2012/08/10/im-an-academic-and-desperately-need-an-online-presence-where-do-i-start/

‘Social media outcomes in academia: engage with your audience and they will engage with you’ by Jessica Woolman http://blogs.lse.ac.uk/impactofsocialsciences/2014/09/24/social-media-outcomes-academia/

Top 5 social media platforms for research development’ (2013 but still relevant) http://blogs.lse.ac.uk/impactofsocialsciences/2013/07/26/a-to-z-of-social-media-for-academia/

‘Focus and credibility will help academic blogs thrive but negative perceptions must be challenged’ by Achilleas Kostoulas http://blogs.lse.ac.uk/impactofsocialsciences/2014/08/04/focus-credibility-academic-blogging-kostoulas/

‘Life in the Accelerated Academy: anxiety thrives, demands intensify and metrics hold the tangled web together’ by Mark Carrigan http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/07/life-in-the-accelerated-academy-carrigan/

‘Fast and made to last: Academic blogs look to ensure long-term accessibility and stability of content’ by Christof Schöch http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/30/fast-and-made-to-last-academic-blogging/

‘Digital Object Identifiers: Stability for citations and referencing, but not proxies for quality’ by Laurence Horton http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/23/digital-object-identifiers-stability-for-citations/