Facebook for REALTORs | Using Fan Pages to Build Communities

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REALTORs™ must have a plan if they want to use Facebook to promote their Real Estate Business. This presentation will teach REALTORs™ how they can leverage the power of Facebook to build communities online. The new "Virtual Farm" area.

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Building CommunitiesUsing Facebook Pages JR RiveraReal-TechGuy.com

Fan Pages

Qualifications

• Licensed Real Estate Broker

• Founder of Facebook's "Official Real Estate Referral Group"

• Facebook.com/SocialREALTORs

•  34,085 Members

• 699 REALTOR Referrals

Start with

Communities

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Topic

• Who do you want to reach?

• Buyers?

• Sellers?

• Investors?

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Community Interest

• What would they like to talk about?

• Buyers?o Home Buying Tipso Tax Credito Getting a  mortgage

Community Interest

• What would they like to talk about?

• Sellers?o Home Staging Tipso Tax Credito  Tips for selling your house quickly

Community Interest

• What would they like to talk about?

• Investors?o Getting the best deals on REO'so Best companies to use for cleanupso Marketing Ideas for sale or rent

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Buzzworthy Content

1.  Matches Group Topic

2.  Encourages Commenting

3.  Easy to share

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Discussions

• Who

• What

• Where

• When

• Why

• How

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Getting Fans

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Communities

Facebook.com/SocialREALTORs