BUSINESS PAGE FOR REALTORS®

BROKER BUSINESS PAGE AGENT BUSINESS PAGE

Select Product/Service from the DropdownSelect Real Estate from

the dropdown

SET UP AN ACCOUNTbusiness.facebook.com

CREATE AN ADFrom your personal profile select the dropdown at the top-right of the screen, select Create Ads.

Select a campaign objective.

SELECT AUDIENCE• Create new audience

• Recommend serving ads to prospects within farming area zip codes

• Select age range

• Select gender (recommend “All”)

ADDITIONAL TARGETINGLanguages (e.g., English All, Spanish All)

Suggested Interests • Lease-option• Adjustable-rate mortgage • Renting• Apartment for Rent • First-time home buyer grant • First-time buyer• First Home Buyers Direct • LeasePlan

SET BUDGET Facebook will provide audience estimates for your ad based on the daily ad budget.

USING THE HOME PARTNERS OF AMERICA FACEBOOK MARKETING SYSTEM

1. Login to homepartners.com / Agents Click Here

2. Select Marketing

3. Select View

HomePartners.com

1. Select Agent FacebookMarketing Materials

2. Download Files

HOME PARTNERS OF AMERICA PORTALThe FACEBOOK ADS guide provides instructions, images, and scripts to help you drive more business leads via the Home Partners of America value proposition.

FORMAT AND MEDIA1. Select Single Image

2. Navigate to the downloaded hpa_Facebook folder

3. Select a stock photo or select an image of one of your own listings to use in the ad

PAGE AND LINKSTo ensure your account is credited with the lead and you receive commission on the transaction, you must select your individual Home Partners account link.

Follow the instructions.

1. Navigate to Marketing

2. Select View from Home Partners Marketing Materials

3. Select Agent Web Templates

SETTING THE PAGE LINK4. Navigate to step of

the page

5. Right-click on Apply and copy link address

6. Select your Facebook business page

7. Navigate back to Facebook Ad set-up

8. Paste copied link into Website URL field.(The consumer will now be taken to your individual HPA landing page to apply for the Lease Option program)

ATTENTION GRABBING HEADLINEBest Practices for Ad Copy:

• Utilize the Home Partners of America designer files .pdf to select from a series of professionally developed post text, headlines, and newsfeed to drive business leads

• Less is more when it comes to copy.

• Use the Call To Action button.

• Review Order

• Place Order