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Learn all about the top techniques for integrating Facebook into your Real Estate Social Media Strategy!
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© Title Hub, 2009
Social Media FacebookTips You Can Use TODAY!
Rich Vetstein & Patrick MaddiganHubConnected LLC
TitleHub Closing Services LLC
© Title Hub, 2009
• Your central hub for business; its the most visited website in the world
• Inbound communication channel for your customers and clients to speak to you; add to and enhance your customer service
• Personal and business relationship building- in the way the NEW generation of buyers are comfortable
© Title Hub, 2009
Facebook & Real Estate
• Promote company news or your listings with text, photos and videos
• Pump content into your fans’ newsfeeds and friend updates. That’s access to 500+ million users; 53+ million daily users!
• Allow easy sharing of your content to a large audience:• 700 billion minutes • 30 billion pieces of content
© Title Hub, 2009
Why have a Facebook Business Page?
• Get found by people who are searching for your products or services• Connect and engage with current and potential customers • Create a community around your business• Promote content you create, including webinars, blog articles, or other resources
© Title Hub, 2009
How? Facebook Basics
Profiles are for people; Pages are for brands/business;Name your Business Page using keywords and terms:
• J. Doe- Boston Area Luxury Real Estate Agent• TitleHub- Massachusetts Residential Real Estate Closing &
Title Services
Maximize image size, text options where Pages allow. Custom and formatted images can make a difference!
© Title Hub, 2009
Key Elements of a Business Page
© Title Hub, 2009
5 Essential Tools, Tips, and Applications:
Use the Static-FBML App!• Create Custom “Splash” Pages & Tabs: • Give non-fans a reason to hit the “Like” Button -
Welcome them with a custom page!• Tailor tabs directly for your needs. Custom tabs
can be hyperlinked images to your website or blog, Opt-In boxes for your Email newsletter, and more.
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© Title Hub, 2009
5 Essential Tools, Tips, and Applications:
Blog Content Syndication: • Use the RSS Graffiti Application to sync and
stream content directly to your page!
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© Title Hub, 2009
5 Essential Tools, Tips, and Applications
MLS• MLS applications are becoming more
commonplace on Real Estate Pages• Borrower easily is directed to website or blog
with MLS data integration through IDX
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© Title Hub, 2009
5 Essential Tools, Tips, and Applications
Vanity URLs• Pages able to garner 25+ fans can claim a
vanity URL • Easier to find and share your Page address! • E.g.: www.facebook.com/TitleHub
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© Title Hub, 2009
5 Essential Tools, Tips, and Applications
Find Friends Function
Convert your contacts into friends & fans
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© Title Hub, 2009
Add Your Connections as Friends
© Title Hub, 2009
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