Capacity Building of NDLM Master Trainers

Capacity Building of NDLM Master Trainers

onThe Course Content of NDLM

Conducted by: Assam Electronics Development Corporation Ltd.

(AMTRON)Date: 15th & 16th June, 2016

Presented by: Syed Mohsin Raja. Digital & Social Media Strategist /Consultant,

Founder: Social Media Club - Assam

Mango Tree

The Constant

CHANGE

The World Around

1. Development of 130 crore Indians,

2. IT (India’s Talent) + IT (Information Technology) = IT (India Tomorrow)

3. Transparency,4. Accountability,5. Easy & effective Governance,6. Good Governance – eGovernance,

Why Digital India?

What is Digital Media?

“Digital media are any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers. Computer programs and software; digital video; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media.” - Wiki

“Any media that can be produced, reproduced, stored, shared on and using a

digital device.”Digital media can be either ONLINE or OFFLINE.

What is Digital Media?

Digital literacy is the knowledge, skills, and behaviours used in a broad range of digital devices such as smart-phones, tablets, laptops and desktop PCs, all of which are seen as network rather than computing devices.

What is Digital Literacy?

Internet Penetration in India:

1st 100 Million = A Decade

2nd 100 Million = 3 Years

Indian Context

in IndiaDigital & Social Media

Percentage of Households having COMPUTERSPercentage of Households with INTERNET.

- Census Data 2011

North-Eastern Context

STATE Computers (%) Internet (%)

Arunachal 8.2 2

Assam 9.3 1.7

Manipur 9 2.1

Meghalaya 7.6 1.5

Mizoram 15.2 2.5

Nagaland 8.9 1.7

Sikkim 11.5 3.3

Tripura 7.2 1

Where’s Digital Divide?

19% of the Indian population uses Internet.

Digital Divide

•Vision: At-least one person from every household should be digitally literate.•Scheme Duration : Till 2018•Coverage of the Scheme: All States(s)/UT(s) •Age Group : 14- 60 years•Programme Management Unit: CSC e-Governance Services India Limited•State Implementing Agency: AMTRON

National Digital Literacy Mission

National Digital Literacy Mission

NDLM Target

Total Target : 52.5 lakhs

Supported by Government :

47.5 Lakhs

100 % training cost borne by Govt.

For SC/ ST/ BPL/Anganwadi/AS

HA/ARD

75% training cost borne by Govt. General/ OBC

Industry/ NGO/ CSR initiative:

5 Lakh

NDLM Implementation ProcessScheme

Guidelines to States

Identification of State

Implementing Agencies

(SIAs)

Signing of MoU by CSC-

SPV with States/UTs

State and District level Workshops

Identification &

Accreditation of Training Partners/ Centres Registratio

n of candidates

by TCs

Training of candidates

Examination &

Certification

Payment for successful candidates

•Age Group: 16 – 40•Education: Basic understanding of local language.•One person from every household,•ASHA, Anganbari workers etc.

Eligibility for NDLM

Training Process

Levels of Training

NDLM/DISHA

Appreciation of Digital Literacy

Duration: 20 Hrs

To make a person IT literate, so that he can operate a computer/ digital access devices (tablets, etc.), send and receive emails and search Internet for information.

Basics of Digital Literacy

Duration: 40 hrs

Besides basic level IT literacy, the trainees will also be trained to effectively avail various Government to Citizen (G2C), Business to Citizen (B2C) Services, etc.

Level 1

Level 2

ISSUE: Student Login renders Material mixed from Level 2 and Optional Modules.Question: Will there be no Level 2?

1. To make a person IT literate, 2. S/he can operate a computer/digital access devices (like tablets etc.) 3. Send and receive emails and 4. Search the internet for information etc.

Objective of Level 1

Level 1 Material/Curriculum

http://bit.ly/1UUayMK

NDLM so far...

• 29 StatesState Implementing Agencies

Identified:

• 1950 (36 in Assam)Training Partners:

• • . 25,000+ ActiveTraining Centres:

• 89,19,346Beneficiary Registration and

Training:

• 28,90,273Certified Candidates

Communication Theory for Digital Literacy Training

Digital Literacy Acceptance

Technology Acceptance Model: Fred Davis, 89’

Connected Consumerism

Where are we?

• Psychological,• Motivational,• Economic,• Participatory.

Context of Digital Literacy

Accept it or not, Co-ordination starts only with proper communication and so does the effective

usage of Digital Literacy.

Digital Media & Digital Literacy are no different when it comes to co-ordination. And it needs TIME + Efforts.

Coordination Required...

1. Lack of knowledge, education,2. Improper participation,3. Improper Coordination,4. Coordination from the society,5. Interest overlapping,6. Time constraints,7. Financial side,8. Tracking and Monitoring activities,9. MTI

The Roadblocks…

Context of NDLM

Questions:•Where are the Digital Literacy programmes so far?

• What are the languages required?• Are the languages used contemporary?

• What if we don’t understand/relate even the terms?• What are the factors resisting a proper interpersonal

communication?

------------• Only 5% Indians are fluent in English – India Human Dev. Survey 2005.

• Greater Digital Divide...

When NOT understood, Language becomes NOISE

SMART Approach

SOSTAC Approach

Be Global, Keep Local!

Thank you... You’re Amazing!!

Thank You!

Syed Mohsin Rajasyed@socialmediasimplify.com

+91-9435488999

@SyedMRaza