6-7-2011 Objects Engagement and Web 2.0 - PEMCI

Objects, Engagement, and Web 2.0

PEMCI –6-7-2011

Mathieu Plourde, Educational Technologist, LMS Project Leader IT-Client Support & Services

Disclaimer

• This presentation is not a recipe for success using web 2.0 technologies and social media.

• Your mileage may vary. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 2

Presentation Structure

You

Your Topic

Your Organization

Your Target Audience • Local • Distant

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http://bit.ly/pemci11-sm

A Quick Poll

1. Do you have a Facebook account? • Yes. • No.

2. Do you have a Twitter account? • Yes. • No.

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A Quick Poll

3. Have you ever subscribed to a RSS feed? • Yes. • No.

4. Do you own a smartphone or another web-enabled handheld device?

• Yes. • No.

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MY PERSONAL STORY Personal Productivity Tools

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It All Started With Me…

• Moved to a new country.

• Isolated from my friends and family.

• Main computer usage: • Desktop apps • Email • Blog posts: 3

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Me – Circa 2007

My First Web 2.0 Trigger

• RSS in Plain English • Social Bookmarking in Plain English • Wikis in Plain English

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http://www.commoncraft.com/

Really Simple Syndication (RSS)

• Almost every web site generates a RSS feed nowadays…

• You get a notification when there is something new.

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Attribution: jrhode on Flickr.com

Bookmarks

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Can you imagine having 4,000 bookmarks in your browser?

Browser Add-On

Facebook

• Good way to keep in touch with friends from Québec.

• Mix of personal and professional contacts.

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Wikis

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Web Page

Author/ Audience

Author/ Audience

Author/ Audience

Author/ Audience

Reference: Grenier (2007)

My Second Trigger: Conferences

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Less Intrusive Than a Phone Call…

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Share your identity in

the physical world!

Twitter

• Opt-in system: you pay attention if you want to.

• How would you drink from a fire hydrant (a real one)?

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Attribution: rustytanton on Flickr.com

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A Quick Poll

5. Are you afraid of sharing your ideas online?

• Yes. • No.

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My Sharing Loop

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Conversational Spaces

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PROFESSIONAL PERSONAL

Social Media Spaces

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PERSONAL PROFESSIONAL

My Spaces

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If Information Was Made of Light…

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EXTERNAL INFORMATION

SOURCE RECEIVED INFORMATION

FORWARDED INFORMATION

SHARED INFORMATION

STORED INFORMATION

A Critical Mass: Set Your Expectations…

Mass of Social Media Users Interested in…

Current Events (News)

Web 2.0 Technologies

Education

Visual Design

Wikis in Higher Education

19th Century AfricanLiterature

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“It's not information overload - it's filter failure”

– Clay Shirky

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… and It Continues With Me! • Established a network of

people with similar interests than me.

• Access to a human search engine.

• Web identity: • 60+ blog posts • YouTube and Vimeo videos • 5,346 Flickr pictures • 4060 bookmarks • 3,788 tweets • Hundreds of comments • Thousands of wiki edits • A dozen of Google Sites • 523 check-ins on Foursquare

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Me – June 2011

Your Digital Dossier

• What you put online is what people see

• Your real permanent record

• Take charge of your own persona

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Pat Sine, Owning Your Life: http://sites.udel.edu/sine/2009/11/02/owning-your-life/

Testimonial

• Carolyn Barry

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Personal Learning Networks

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Attribution: Alec Couros (courosa) on Flickr.com

Activity 1

1. Create a social bookmarking account on Diigo • http://www.diigo.com

2. Join the PEMCI 2011 group • http://groups.diigo.com/group/pemci11

3. Install the browser add-on 4. Find an article of interest to your domain,

bookmark it, and share it to the group

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YOUR TOPIC Communication Challenges

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You’re The Expert!

• Many years in school • Internships • Research papers • Presentations • A passion for your

topic

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Yet…

People look at you funny when you talk about

your stuff…

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The Curse of Knowledge

“Once we know something, we find it hard to imagine what it was like not to know. Our

knowledge has ‘cursed’ us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create

our listeners’ state of mind.”

Heath & Heath, Made to Stick, p. 20.

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The SUCCESs Method

• Simplicity • Unexpectedness • Concreteness • Credibility • Emotional • Stories

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“There is only one situation I can think of in which men and women make an effort to read better than

they usually do. It is when they are in love and reading a love letter.”

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Mortimer Adler, American Philosopher http://www.brainyquote.com/quotes/authors/m/mortimer_adler_2.html

One Object, Different Perspectives

Object

Components

History

Proximity Meaning

Personal Stories

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LOCATION, LOCATION, LOCATION

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Social Check-In

• Foursquare • Gowalla • Facebook Places

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Social Deal

• Groupon • Living Social

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Enhanced Reality

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Activity 2

• QR Code Treasure Hunt

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Enhanced Reality

• 3D objects in real life

• Augmented reality

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http://www.boffswana.com/news/?p=392 http://www.wikitude.com/en/tour/wikitude-world-browser

YOUR ORGANIZATION Finding Value

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What’s Your Metric?

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Visitors

Hits on your Website

Revenue/ Donations

Actions

The AIDA Model

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Awareness

Interest

Desire

Action

Brand Presence

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Web Site Social Media

Web Site vs. Social Media

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Web Site + Social Media

+ Local

Jeremiah Owyang, Making your Corporate Website Relevant: http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant

Your brand is your organizational

persona. Make it consistent and

connected!

http://twitter.com/opencontent/statuses/1289142795

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Roles in Communities Leaders/ Gurus Active Members

Lurkers

Outsiders

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Users (M)0

100

200

300

400

Facebook MySpace TwitterLinkedIn

Users (M)

The Network Effect Affects Your Toolbox

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Source: NumberOf.net, 2010

Crowdsourcing

• Conversations are happening • Pay attention • Engage • You don’t have to do it all by yourself • Create and leverage artifacts

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Testimonial

• Amber Kerr-Allison

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Activity 3

1. Create your profile on the PEMCI 2011 Google Sites http://bit.ly/pemci11

2. Create a short URL on http://bit.ly 3. Create a tweetbite to share your profile (140

characters) 4. Define your web presence strategy for the

conference

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Thank You!

• Questions, Comments? • Mathieu Plourde

Educational Technologist, LMS Project Leader IT Client Support & Services mathieu@udel.edu 302-831-4060

• http://udel.edu/~mathieu • Twitter, Flickr, Foursquare, Diigo, Delicious: mathplourde • Facebook, LinkedIn: Mathieu Plourde

• All contents for this session: http://bit.ly/pemci11-sm

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