Embed Size (px)
Citation preview
Objects, Engagement, and Web 2.0
PEMCI –6-7-2011
Mathieu Plourde, Educational Technologist, LMS Project Leader IT-Client Support & Services
Disclaimer
• This presentation is not a recipe for success using web 2.0 technologies and social media.
• Your mileage may vary. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 2
Presentation Structure
You
Your Topic
Your Organization
Your Target Audience • Local • Distant
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 3
http://bit.ly/pemci11-sm
A Quick Poll
1. Do you have a Facebook account? • Yes. • No.
2. Do you have a Twitter account? • Yes. • No.
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 4
A Quick Poll
3. Have you ever subscribed to a RSS feed? • Yes. • No.
4. Do you own a smartphone or another web-enabled handheld device?
• Yes. • No.
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 5
MY PERSONAL STORY Personal Productivity Tools
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 6
It All Started With Me…
• Moved to a new country.
• Isolated from my friends and family.
• Main computer usage: • Desktop apps • Email • Blog posts: 3
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 7
Me – Circa 2007
My First Web 2.0 Trigger
• RSS in Plain English • Social Bookmarking in Plain English • Wikis in Plain English
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 8
http://www.commoncraft.com/
Really Simple Syndication (RSS)
• Almost every web site generates a RSS feed nowadays…
• You get a notification when there is something new.
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 9
Attribution: jrhode on Flickr.com
Bookmarks
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 10
Can you imagine having 4,000 bookmarks in your browser?
Browser Add-On
• Good way to keep in touch with friends from Québec.
• Mix of personal and professional contacts.
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 11
Wikis
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 12
Web Page
Author/ Audience
Author/ Audience
Author/ Audience
Author/ Audience
Reference: Grenier (2007)
My Second Trigger: Conferences
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 13
Less Intrusive Than a Phone Call…
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 14
Share your identity in
the physical world!
• Opt-in system: you pay attention if you want to.
• How would you drink from a fire hydrant (a real one)?
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 15
Attribution: rustytanton on Flickr.com
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 16
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 17
A Quick Poll
5. Are you afraid of sharing your ideas online?
• Yes. • No.
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 18
My Sharing Loop
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 19
Conversational Spaces
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 20
PROFESSIONAL PERSONAL
Social Media Spaces
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 21
PERSONAL PROFESSIONAL
My Spaces
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 22
If Information Was Made of Light…
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 23
EXTERNAL INFORMATION
SOURCE RECEIVED INFORMATION
FORWARDED INFORMATION
SHARED INFORMATION
STORED INFORMATION
A Critical Mass: Set Your Expectations…
Mass of Social Media Users Interested in…
Current Events (News)
Web 2.0 Technologies
Education
Visual Design
Wikis in Higher Education
19th Century AfricanLiterature
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 24
“It's not information overload - it's filter failure”
– Clay Shirky
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 25
… and It Continues With Me! • Established a network of
people with similar interests than me.
• Access to a human search engine.
• Web identity: • 60+ blog posts • YouTube and Vimeo videos • 5,346 Flickr pictures • 4060 bookmarks • 3,788 tweets • Hundreds of comments • Thousands of wiki edits • A dozen of Google Sites • 523 check-ins on Foursquare
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 26
Me – June 2011
Your Digital Dossier
• What you put online is what people see
• Your real permanent record
• Take charge of your own persona
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 27
Pat Sine, Owning Your Life: http://sites.udel.edu/sine/2009/11/02/owning-your-life/
Testimonial
• Carolyn Barry
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 28
Personal Learning Networks
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 29
Attribution: Alec Couros (courosa) on Flickr.com
Activity 1
1. Create a social bookmarking account on Diigo • http://www.diigo.com
2. Join the PEMCI 2011 group • http://groups.diigo.com/group/pemci11
3. Install the browser add-on 4. Find an article of interest to your domain,
bookmark it, and share it to the group
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 30
YOUR TOPIC Communication Challenges
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 31
You’re The Expert!
• Many years in school • Internships • Research papers • Presentations • A passion for your
topic
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 32
Yet…
People look at you funny when you talk about
your stuff…
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 33
The Curse of Knowledge
“Once we know something, we find it hard to imagine what it was like not to know. Our
knowledge has ‘cursed’ us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create
our listeners’ state of mind.”
Heath & Heath, Made to Stick, p. 20.
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 35
The SUCCESs Method
• Simplicity • Unexpectedness • Concreteness • Credibility • Emotional • Stories
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 36
“There is only one situation I can think of in which men and women make an effort to read better than
they usually do. It is when they are in love and reading a love letter.”
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 37
Mortimer Adler, American Philosopher http://www.brainyquote.com/quotes/authors/m/mortimer_adler_2.html
One Object, Different Perspectives
Object
Components
History
Proximity Meaning
Personal Stories
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 38
LOCATION, LOCATION, LOCATION
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 39
Social Check-In
• Foursquare • Gowalla • Facebook Places
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 40
Social Deal
• Groupon • Living Social
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 41
Enhanced Reality
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 42
Activity 2
• QR Code Treasure Hunt
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 43
Enhanced Reality
• 3D objects in real life
• Augmented reality
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 44
http://www.boffswana.com/news/?p=392 http://www.wikitude.com/en/tour/wikitude-world-browser
YOUR ORGANIZATION Finding Value
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 45
What’s Your Metric?
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 46
Visitors
Hits on your Website
Revenue/ Donations
Actions
The AIDA Model
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 47
Awareness
Interest
Desire
Action
Brand Presence
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 48
Web Site Social Media
Web Site vs. Social Media
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 49
Web Site + Social Media
+ Local
Jeremiah Owyang, Making your Corporate Website Relevant: http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant
Your brand is your organizational
persona. Make it consistent and
connected!
http://twitter.com/opencontent/statuses/1289142795
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 50
Roles in Communities Leaders/ Gurus Active Members
Lurkers
Outsiders
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 51
Users (M)0
100
200
300
400
Facebook MySpace TwitterLinkedIn
Users (M)
The Network Effect Affects Your Toolbox
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 52
Source: NumberOf.net, 2010
Crowdsourcing
• Conversations are happening • Pay attention • Engage • You don’t have to do it all by yourself • Create and leverage artifacts
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 53
Testimonial
• Amber Kerr-Allison
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 54
Activity 3
1. Create your profile on the PEMCI 2011 Google Sites http://bit.ly/pemci11
2. Create a short URL on http://bit.ly 3. Create a tweetbite to share your profile (140
characters) 4. Define your web presence strategy for the
conference
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 55
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 56
Thank You!
• Questions, Comments? • Mathieu Plourde
Educational Technologist, LMS Project Leader IT Client Support & Services [email protected] 302-831-4060
• http://udel.edu/~mathieu • Twitter, Flickr, Foursquare, Diigo, Delicious: mathplourde • Facebook, LinkedIn: Mathieu Plourde
• All contents for this session: http://bit.ly/pemci11-sm
6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 57
![Powerpoint Engagement 2.0[1][1]](https://img.dokumen.tips/doc/110x75/55a13cc01a28abc5468b4843/powerpoint-engagement-2011.jpg)
