Bank 2.0 & Engagement Banking

BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong

Get ready for the new era of Engagement Banking

Bank 2.0


Facebook, Apple and Amazon are delivering a superior experience.

Why not my bank?

BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong

TiteltextSupport text

Outside-In

Outside-in approachParadigm shift: from ‘inside-out’ to ‘outside-in’.

Inside-Out

CUSTOMEREXPERIENCE

LAYER

INTERNALSYSTEMS

AND PLATFORMS

loosely coupled


BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong

TiteltextSupport textSeamless customer journey 90% of your website visitors click the login button.

Closed Transactional Platform

MANAGED BY IT

Open Marketing Website

MANAGED BY E-BUSINESS


BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong

TiteltextSupport textSeamless customer journey 90% of your website visitors click the login button.


Promotions Transactions


TiteltextSupport textCustomer Experience LayerThe customer comes first, not systems or processes.One seamless platform -- ready for any device.

CORE BANKING SYSTEMS & PROCESSES

Customer Experience Layer

SuperiorExperience

MobileOptimized

Personalization& Targeting

Security &Access Control

App Store(Web 2.0)

ApplicationIntegration

CustomerIn Control

Content / ProfileManagement



TiteltextSupport textWidgets will rule them allWidgets are small and flexible mini-applications that can integratewith any system and be reused across multiple channels.

Reusable WidgetsCONTENT

Consistent Across Channels

ADVISORY TOOLS

Simulation, Calculators, ...

BUSINESS RULES

1:1 Customer treatment(targeting, segmentation)

CUSTOMER PROFILE

Collect Customer Preferences(implicit and explicit)

CORE BANKING

Transactional

OTHER BACK-END FUNCTIONS

CRM

3RD PARTY FUNCTIONS

PFM

CUSTOMER EXPERIENCE LAYER

ONLINE - (ANY DEVICE)(public, personal)

CALL CENTER BRANCH OFFICE

SOCIAL MEDIA



TiteltextSupport textDemo: ABN Amro - widgets & social integration See how one platform uses widgets to give users control whilstallowing for integration with core systems and social media.



Deliver any time, any place and on any device: The Mobile Challenge


TiteltextSupport textCustomers need ubiquityBut how can you support all operating systems and devices?



TiteltextSupport textThe solution: Widgets & HTML 5Widgets can contain any application and are reusable, This makes widgets the best solution for the mobile challenge, for both the web and native apps.

WIDGETS / HTML 5

BANKING WEBSITESOCIAL NETWORKS FRONT OFFICE UNIFIED

DESKTOP



TiteltextSupport textMobile delivery: from your banking platform to the customerDirect in the mobile browser or using the native wrapper, creating an OS-specific application.

BANKINGPLATFORM

• Mobile Optimized Widgets• jQuery Mobile • HTML5

+

(1) Direct To Browser

(2) Via Native App Wrapper

NATIVEWRAPPER



eBusiness & IT alignment for a faster time-to-market


TiteltextSupport textBank 2.0 empowers key stakeholdersCustomer, business and IT should be united to create a seamless online experience.

• Optimize Online Results • Lower Cost-per-Contact • Control: Less IT Dependency

• Leverage Existing Infrastructure • Easy Integration • Secure & Performance

Superior User Experience • Personal & Relevant •

Any Time, Any Place & Any Device •

Customer Business

IT



TiteltextSupport textAllignement by decoupling Different heartbeats cause unnecessary complicationsand slow down the time-to-market.

INTERNALSYSTEMS

AND PLATFORMS

CUSTOMEREXPERIENCE

LAYERCHANGE REQUIREMENTS

CHANGE CAPABILITY

loosely coupled



Online is a customer interaction channel, where eBusiness must be in control


TiteltextSupport textDifferent layers for different levels of controlBringing control and ease to customer, e-business and IT teams.

CORE BANKING SYSTEMS & PROCESSES

BANK 2.0 CUSTOMER PORTAL

E-BUSINESS PORTAL MANAGER

SECURITYSERVICES

AGGREGATIONSERVICES

PERSONALIZATIONSERVICES

CONTENTSERVICES

PRESENTATIONSERVICES

Customerin Control

Businessin Control

ITin Control



TiteltextSupport textDemo: Bank 2.0 & the Portal ManagerCustomer & business in control, across multiple devices.



how can we help you?



+We are BackbaseWe deliver a white label Bank 2.0 Portal + Customer Engagement Services




3RD PARTY APPS * 3RD PARTY APPS *

We deliver globallyCustomers on all continents and offices in Europe and North America.





We deliver with partnersWe are not alone. We have local and global partners that are specialized in Backbase Portal.





We deliver to big customersTop financials are already using Backbase to deliver a superior customer experience across multiple channels.



We deliver Bank 2.0


Thank you!JELMER DE JONG | [email protected] | @jelmerdejong | +31 (0) 6 230 260 12