Whether your organization is involved in social media or not, your employees most certainly are. Social media has radically and permanently changed your employees’ expectations of internal communication, connection and collaboration. Employee Engagement 2.0 helps you adapt to this new communication landscape, finding new ways of connecting with employees to help drive business results. Connect with Caroline Kealey at Ingenium Communications: WEBSITE: http://www.ingeniumcommunications.com TWITTER: @CarolineKealey SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/
2. AGENDA Breakout exercise: exploring the internal landscape
Presentation Case studies Breakout exercise: content strategy
worksheet Strategies for dealing with resistance Wrap-up 2 3. 3 4.
4 5. WHAT?1 6. COMMUNICATIONPERFORMANCE 7.
CONNECTIONCONVERSATIONCOMMUNICATIONCOLLABORATIONCOMMUNITY 8.
COMMUNICATION IS ABOUT EXCHANGEINFORMATION IDEAS EMOTION 9 9. WHY?2
10. SO WHATSMISSING? 11. HOW? 3 12. TRADITIONAL VS. SOCIAL
ENGAGEMENT TRADITIONALSOCIALHighly structuredHighly unstructuredOne
to manyMany to manyControlled messageUncontrolled
messageAsynchronousSynchronousHierarchicalDemocratic 13. E M O
INFORMATION I O N 20 14. 5 GUIDING PRINCIPLES 1 Form should follow
function2 Get comfortable with the uncomfortable 3 Cultivate an
open communication culture4 Think in terms of relationships 5 Focus
on the emotion first, the information second 15. MAKING ENGAGEMENT
2.0 WORKPODCASTING BLOGS VIDEOS WIKIS YAMMER ONLINE COMMUNITIES 16.
PLAN TOSUCCEED 17. WWW.RESULTSMAP.COM@carolinekealey
[email protected]
