Transcript
  • 1. EMPLOYEE COMMUNICATIONS & ENGAGEMENT 2.0 IABC Ottawa February 13, 2014

2. AGENDA Breakout exercise: exploring the internal landscape Presentation Case studies Breakout exercise: content strategy worksheet Strategies for dealing with resistance Wrap-up 2 3. 3 4. 4 5. WHAT?1 6. COMMUNICATIONPERFORMANCE 7. CONNECTIONCONVERSATIONCOMMUNICATIONCOLLABORATIONCOMMUNITY 8. COMMUNICATION IS ABOUT EXCHANGEINFORMATION IDEAS EMOTION 9 9. WHY?2 10. SO WHATSMISSING? 11. HOW? 3 12. TRADITIONAL VS. SOCIAL ENGAGEMENT TRADITIONALSOCIALHighly structuredHighly unstructuredOne to manyMany to manyControlled messageUncontrolled messageAsynchronousSynchronousHierarchicalDemocratic 13. E M O INFORMATION I O N 20 14. 5 GUIDING PRINCIPLES 1 Form should follow function2 Get comfortable with the uncomfortable 3 Cultivate an open communication culture4 Think in terms of relationships 5 Focus on the emotion first, the information second 15. MAKING ENGAGEMENT 2.0 WORKPODCASTING BLOGS VIDEOS WIKIS YAMMER ONLINE COMMUNITIES 16. PLAN TOSUCCEED 17. WWW.RESULTSMAP.COM@carolinekealey [email protected]


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