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Why Wales Said YesThe 2011 Referendum
Roger ScullyAberystwyth, 24th June 2011
Outline of Seminar
1. Introduction2. The 2011 Referendum: the Result3. The 2011 Welsh Referendum Study4. The Referendum Campaign5. Voting in the Referendum:
– Who Voted?– Who Voted Yes and No?– Explaining the Vote
6. Questions and Discussion
2011: The ResultYes 517,132 (63.49%)No 297,380 (36.51%)
Turnout 35.6%
• 21 of 22 areas voted Yes• Highest Yes majority: Rhondda Cynon Taff• Highest % Yes margin: Gwynedd
Turnout• How low is low? Comparisons• Reasons for the low turnout:
– Declining turnouts generally• 3 UK GEs from 1987-97 average turnout = 74.8%• 3 UK GEs from 2001-10 average turnout = 62.0%
– Nature of the question– Absence of official campaigns– Lack of interest from UK media– Referendum timing
• Variations in turnout within Wales
Turnout in major UK referendums
‘Border Referendum’, Northern Ireland, 1973 58.7%EC Membership, UK, 1975 64.5%Devolution, Scotland, 1979 63.8%Devolution, Wales, 1979 58.8%Devolution, Scotland, 1997 60.4%Devolution, Wales, 1997 50.1%Good Friday Agreement, Northern Ireland, 1998 81.0%Elected Mayor & GLA, London, 1998 34.1%Devolution, North East England, 2004 47.7%Devolution, Wales, 2011 35.6%AV Electoral Reform, UK, 2011 42.0%
Turnout• How low is low? Comparisons• Reasons for the low turnout:
– Declining turnouts generally• 3 UK GEs from 1987-97, average turnout = 74.8%• 3 UK GEs from 2001-10, average turnout = 62.0%
– Nature of the question– Absence of official campaigns– Lack of interest from UK media– Referendum timing
• Variations in turnout within Wales
Variations in Turnout: LA correlations
% Yes vote .161997 Ref turnout .912010 UKGE turnout .572011 NAW turnout .92% Welsh identity -.07% Welsh speaking .68% in employment .13% economically inactive .03
1997: A Divided Nation
2011: a United Nation?
Yes .v. No: Homogenisation?• Overall ‘swing’ from 1997 for Yes: 13.2%
• Yes % per LA closely correlated (r = .90) with % Yes in 1997
• BUT differences all greater homogeneity– Average ‘swing’ in 1997 No areas = 16.8%– Average ‘swing’ in 1997 Yes areas = 10.4%– 8 highest ‘swings’ to Yes all in areas that voted No in 1997
• 4 largest Yes ‘swings’ all in North Wales
• Gap between highest and lowest Yes % = 26.6%, compared to 34.5% in 1997
Variations in LA % Yes Vote: correlations
% Welsh identity .55% Welsh speaking .38% in employment -.44% economically inactive .47% Conservative vote 2010 -.55% Plaid Cymru vote 2011 .70
The 2011 Welsh Referendum Study
• Support from Economic and Social Research Council (Grant RES-000-22-4496)
• Fieldwork conducted by YouGov, via internet• Sampling conducted in two waves:
– Pre-referendum wave conducted as ‘rolling sample’ through the 4 weeks prior to the referendum; N = 3029
– Post-Referendum wave conducted immediately after referendum vote; N = 2569
– Post-Referendum wave drawn from pre-referendum respondents: Panel Data on the same individuals
• Questions on many potentially relevant areas
The Referendum Campaign
Can use WRS data to explore:
• Extent to which voting intentions changed over the course of the four week campaign (‘rolling averages’)
• Overall attitudes and reactions to the campaign
% ‘Certain to Vote’ across last 4 weeks of campaign
Se-ries1
0
10
20
30
40
50
60
70
% 10/10
Voting intentions across last 4 weeks of campaign
Series1
0
10
20
30
40
50
60
Yes2NoNot Voting/DK
Campaign: Voter Contacts% of WRS (post-referendum) respondents reporting being
contacted about the referendum during the campaign by…
Yes for Wales 5.4%True Wales 1.3%Conservatives 0.8%Labour 3.0%Liberal Democrats 0.8%Plaid Cymru 3.3%
Overall % contacted by anyone = 9.7%
Campaign perceptions/reactions% Agree
Ref campaign ‘gave me enough information 26.6%To make an informed choice’
‘The media coverage of the referendum made 31.9%it difficult for me to understand what thereferendum was really about’
‘The Yes campaign were completely invisible; I 37.2%Didn’t hear anything about them’
‘The No campaign were completely invisible; I 61.1%Didn’t hear anything about them’
Party Cues: Labour
Which way do you think Labour recommended people should vote in the referendum?
Yes 51.9%No 3.1%Did not recommend 6.6%Don’t Know 38.5%
Perceived Party Unity: Labour
Would you describe Labour as united or divided on which way to vote in the referendum?
United 30.9%Divided 15.3%Neither 11.3%Don’t Know 42.5%
Party Cues: Conservatives
Which way do you think the Conservatives recommended people should vote in the referendum?
Yes 23.4%No 18.3%Did not recommend 14.6%Don’t Know 43.7%
Perceived Party Unity: Conservatives
Would you describe the Conservatives as united or divided on which way to vote in the referendum?
United 12.9%Divided 26.7%Neither 13.5%Don’t Know 46.8%
Party Cues: Lib-Dems
Which way do you think the Liberal Democrats recommended people should vote in the referendum?
Yes 32.3%No 6.3%Did not recommend 12.4%Don’t Know 49.0%
Perceived Party Unity: Lib-Dems
Would you describe the Liberal Democrats as united or divided on which way to vote in the referendum?
United 16.1%Divided 18.6%Neither 13.0%Don’t Know 52.3%
Party Cues: Plaid Cymru
Which way do you think Plaid Cymru recommended people should vote in the referendum?
Yes 70.1%No 0.9%Did not recommend 4.1%Don’t Know 25.0%
Perceived Party Unity: Plaid
Would you describe Plaid Cymru as united or divided on which way to vote in the referendum?
United 60.3%Divided 3.0%Neither 6.2%Don’t Know 30.4%
Voting in the Referendum
WRS evidence can explore:
• Turnout: Who voted?
• Who Voted Yes and No
• Major Factors Shaping Vote Choices
Referendum participation: Age
% Voting0
10
20
30
40
50
60
70
80
90
100
18-2425-3435-4445-5455-6465+
Referendum participation: National Identity
% Voting0
10
20
30
40
50
60
70
80
90
Welsh Not BritishMore WelshEqual W & BMore BritishBritish not WelshOther/DK
Referendum participation: Interest in politics
% Voting0
10
20
30
40
50
60
70
80
90
100
Very interestedFairly interestedNot very interestedNot at all interestedDK
Referendum participation: Importance of the Referendum
% Voting0
10
20
30
40
50
60
70
80
90
100
Great DealFair amountNot very muchNone at allDK
Referendum participation: Constitutional Preference
% Voting0
10
20
30
40
50
60
70
80
90
No DevoFewer PowersLeave as NowMore PowersIndependenceDK
Referendum participation: WAG Performance evaluations
% Voting0
10
20
30
40
50
60
70
80
90
NegativeNeutralPositive
Referendum participation: party support
% Voting0
20
40
60
80
100
120
LabourConsLDPlaidNone
Referendum Vote: Age
% Yes0
10
20
30
40
50
60
70
80
18-2425-3435-4445-5455-6465+
Referendum Vote: National Identity
% Yes0
10
20
30
40
50
60
70
80
90
Welsh Not BritishMore WelshEqual W & BMore BritishBritish not WelshOther/DK
Referendum Vote: Interest in politics
% Yes58.00%
60.00%
62.00%
64.00%
66.00%
68.00%
70.00%
72.00%
74.00%
Not at all interestNot very interestFairly interestVery interested
Referendum Vote: Importance of the Referendum
% Yes0
10
20
30
40
50
60
70
80
90
NoneNot very muchFair amountGreat DealDK
Referendum Vote: Constitutional Preference
% Yes0
20
40
60
80
100
120
No DevoFewer PowersLeave as NowMore PowersIndependenceDK
Referendum Vote: WAG performance evaluations
% Yes0
10
20
30
40
50
60
70
80
90
100
NegativeNeutralPositive
Referendum Vote: Party Support
% Yes0
20
40
60
80
100
120
LabourConservativeLDsPlaidOthersNone
Referendum Vote: the overall story• Limited campaign impact: little changed• Limited impact of social status variables,
even those related to ‘Welshness’: referendum was not socially divisive
• Limited impact of attitudes to the UK government
• Referendum vote choice most strongly shaped by attitudes to how Wales should be governed; supplemented by attitudes to WAG performance
And to find out more…
Richard Wyn Jones and Roger Scully, Wales Says Yes: the 2011 Welsh Referendum (University of Wales Press, 2012)
Questions and Discussion
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