Welcome

Welcome to the Data & Information Revolution!

http://www.youtube.com/watch?v=Z4gt62uAasE

In My World

Multiple Vendors

Centralise the data

How?

Marketing Automation Database

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CRM Database

Marketing Data Sales Data

Marketing Automation Database

Predict the Revenue Forecast

Information & Data Governance

Balancing Outcomes

Outcome # 1: Save Money

Outcome # 2: Avoid Risk

Outcome # 3: Create Value

Who own’s Data Governance?

Legal?

Legal Focus

Restrictive policies

Hard to access information

Difficult to implement

Information Technology?

Information Technology Focus

Keeping it simple

Reducing costs

Control access

Business Unit

Business Unit Focus

Quality of data

Location of data (internal/external)

Privacy regulations on the data

Challenges Today

Challenges Today

Lack of discipline around howinformation is being managed

Information silos with limited access

No value metrics on current data &information

What are the trends?

What are the trends?

Investment in tools to assess risk

New level of awareness by corporateleaders driven by fear

Tight focus on change management

Components to a good model

Operational Policies Procedures Processes

Tactical What data are we starting with?

Clear Roles & Responsibilities Understandable Metrics

Components to a good model

Keys to Success

Keys to Success

Prepare for change management

Get the right biz leaders involved

Executive buy-in & support

Thank You!