Tools you can use to see and share project impact€¦ · your project goals The tangible...

www.leargas.ie @leargas

Tools you can use to see and share project impact

Charis Hughes & Rachel Ryan Léargas Mary Immaculate College @leargas_charis @EnquiringClass

There is no ‘best’ tool or method to see and share your impact. Think about what will work for you. Take what you like and leave the rest!

The resources you put into the

project

The actions you take to reach your project

The tangible experiences or products the

project creates

The immediate effects of those experiences or

products

The fundamental changes you

make happen

INPUT ACTIVITY OUTPUT OUTCOMES IMPACTS

• Advocacy – ‘make the case’ for your project

• Analysis – find out what is working • Accountability – to funders, wider

organisation, supporters • Allocation – decide what areas to

fund/support in future

• Raise awareness – let others know what you are doing

• Inform – educate the community • Engage – get input/feedback from

the community • Boost – ‘sell’ your outputs and results

Collaborative online tools: Trello.com

Collaborative online tools: Slack.com

Collaborative online tools: Evernote.com

• Measures that show progress towards the project goal

• Strongly inked to the project goal

• Reliable • Specific • Practical

http://www.advocacyinitiative.ie/resource/are-we-getting-there-tool-identifying-evaluation-indicators-

social-justice-advocacy

• Languages: Test results have improved • Confidence: People are more willing to

express their own ideas and opinions • Teamwork: There is less conflict within the

group • Intercultural: Members of different

communities have joined our board

• Participants have continued to work on our

issue after their placement • The way services are provided has changed

• There is an increase in the investment of resources (financial and human)

• We are developing more projects with our partners

Desired impact: Improve communication skills Data source: Survey before & after

Survey tools www.surveymonkey. com Free up to ten questions/100 responses https://www.google. com/forms/about/

Desired impact: Improve communication skills Indicator: Able to speak up for themselves and listen to others Data source: Survey before & after

https://readingagency.org.uk/news/Outcomes%20Framework%20Toolkit_FINAL.pdf

Be specific: Who will gather the evidence? When? How?

Ask yourself: Who sees the change first?

Be Practical: If you have four participants, record a discussion

rather than emailing a survey

Specific * Practical Any data source you choose should

have a data collector: the person and/or system responsible for gathering the

data and sharing it with you

Data source

Volunteer Survey

Focus group of service users

Website usage

statistics

Data Collector

Project coordinator, using Surveymonkey.com

Mentor, in community hall

after group meeting

Volunteer, using Google Analytics

Due Diligence Is the name you choose

available? In all the platforms you intend to use?

Try variations (common spelling mistakes, re-order the words etc) to avoid any confusion.

Top Tip Use namechk.com to check name availability across domain names and social media channels. Check out these list of 7 domain names guidelines. https://www.hover.com/blog/7-domain-name-mistakes/

Teachersexchange.com Teacherstalking.com Therapistinabox.com Choosespain.com Swissbit.ch

Branding your project Branding does not have to cost to earth,

just some time. Creating a logo can be done with some

simple free tools. Decide on a font and writing style that

will work for all public information on the project. This will show a united front across all the dissemination material.

Logo design tools https://websitesetup.org/15-best-online-logo-generators/ https://logomakr. com – very easy to use, can get a free low-res version or a hi-res version for $19

Writing for clarity Picture your audience: give them a

name, age, location Will they understand what you say? Avoid acronyms, jargon, passive

voice Try the ‘pyramid structure’

Writing Help http://www.heming wayapp.com/ Rates the complexity of your text; aim for a 6-10 to reach a general audience www.grammarly. com

Pyramid Principle Start with the key idea

and then back it up

Arguments in support

Detail/evidence/actions

“The Erasmus+ programme has seen participation from thousands of young people throughout Ireland since its inception in 2014.

Participants in youth exchanges have seen their confidence increase and feel empowered by learning the skills to express their feelings about social issues facing them, such as identity, migration and social isolation.” (Hemingway Readability grade: 14)

“Erasmus+ youth exchanges empower young people.

Taking part increases their confidence. They learn to express how they feel about important issues like identity, migration and social isolation.

Erasmus+ started in 2014. Since then, thousands of young people from all over Ireland have gone on youth exchanges.” (Hemingway Readability grade: 7)

Arguments in support

Detail/evidence/actions

According to DesignBuddy.com: 95% of the top brands in the world only use 1 or 2

colours in their logos 93% of logos are simple enough to be

recognizable at smaller sizes 67% of the logos have a more horizontal aspect

ratio 41% of the logos use text only (stylized type)

Make sure your logo works in black and white too!

Logos can easily become distorted when imported/resized

Drag the boundary box from the corner and hold the shift key to keep proportion

Lots of choice but choose wisely Research where your target audience

lives online. What resources do you have to build/

maintain your digital and offline platforms?

(Time, content writing skills, photos, images, videos, content response skills etc.)

Is social media the right option? Don’t forget about email marketing!

Top Tip Create a content calendar to match your project activities and milestones. This ensures that each platform gets regular attention and a consistent message can be seen from the end user POV.

https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/

Multichannel Dissemination

Project Events

Project website

Social Media

Email Marketing

Traditional media (peer

journals, radio interviews )

External Events (conferences)

Use your own social media channels to promote your work, but also ask your

organisations to promote through social sharing.

Ensure that at each event you are directly traffic to somewhere that can be tracked, sign up to an email

newsletter, download some resources from our website etc.

A must for any project, this is where you can take full ownership of the project content and resources, a

place where you can direct people to that is nor restricted with a character

limit. Ensure your own institutions link to this website also.

Piggyback on any promotion work being completely by the conference/event

organisers. Ensure your website name is in the blurb, use a call to action such as

for more information please visit. Ask for a follow back, post a picture getting ready

for the event and use the conference hashtag.

Ensure there is always a call to action for the reader/listener. Be clear on the goal by

completing these opportunities.

Collecting email address using GDPR compliant methods is a fantastic way to

communicate effectively with those most interested.

There is a website builder out there to match your skill set

Basic & Free

sites.google.com (domain name

purchase needed for specific URL, basic

features)

Intermediate

GoDaddy.com (offer packages that

have support and include hosting and

domain names)

Advanced

Wordpress.com (can be used by

beginners, but does require some

knowledge; huge amount of features

though!)

www.leargas.ie @leargas https://www.leveragestl.com/social-media-i f hi /

What Social Platform should I use?

Visual appeal without the price tag

Photography

• https://www.lifeofpix.com/

• https://www.pexels. com/

• https://pixabay.com/ • https://unsplash.com

Imagery

• https://www.freeimages.com/image

• http://www.freeimages.co.uk/

• https://www.freepik.com

Iconography

• https://www.flaticon.com/

• https://thenounproject.com/

• https://www.vecteezy.com/free-

vector/iconography

Every Picture Tells a Story

Tell a Clearer Story!

• Get closer • Get consent

• Take active shots • Shoot in high quality

• Use authentic situations • Create a sense of the project

What’s the Story?

A very targeted approach to promotion Email marketing allows you to target your most interested potential/existing customers directly. Social media marketing refers to promoting brand awareness (mainly) over social media websites. Both are useful but for different roles.

Email marketing tools

https://mailchimp.

com – free up to 2000 subscribers

https://www.mail jet.com/pricing/

Free up to 200 mails per day

Campaign Reporting • View the success of a campaign • Highlight where improvements can

be made • See what parts of the email got the

most attention • Driver to the website and can be

integrated with google analytics • Each email template is designed to

work across multiple devises and email platforms.

See patterns and identify key concepts in digital text Free text analysis https://www.wordclouds.com/ Creates visualisation of frequently used words https://www.online-utility.org/text/analyzer.jsp Checks for frequency of words or phrases

What tools and ideas have been most useful for you when seeing and sharing impact?

(Thanks to the Léargas Forum participants for the following suggestions! – Charis)

biteable.com Create simple animated videos

Boomerang from Instagram Create mini, looped videos Download from Play or Apple store to your mobile device

See examples at https://vimeo.com/143161189

Doodle.com Vote to schedule dates

www.tricider.com Brainstorm ideas and vote on outcomes

www.mentimeter.com Vote on multi-choice questions on computer or phone

Snipping Tool Take a shot of a section of your screen https://support.microsoft.com/en-ie/help/13776/windows-use-

snipping-tool-to-capture-screenshots

PowerPoint for Graphic Design Edit photos or create posters using PowerPoint – some pointers include

https://timslade.com/blog/powerpoint-for-graphic-design/

https://www.brockport.edu/academics/scholars_day/power_point.html

Keyboard shortcut commands For example, press ‘ctrl’ and ‘c’ keys at the same time to copy something, and

‘ctrl’ and ‘v’ to paste https://support.microsoft.com/en-ie/help/12445/windows-keyboard-

shortcuts

Symbol shortcuts To make a fada, press the letter you want and ‘AltGr’ at the same time e.g. Léargas!

You can also use the ‘alt’ key and the number pad at the side of the keyboard to make common symbols e.g. ‘alt’ and ‘3’ = ♥, ‘alt’ and ‘10003’ = ✓

https://www.alt-codes.net/

https://www.openstreetmap.org Interactive map of the world

https://bitly.com/ Shorten and customise web links (e.g. instead of

https://www.leargas.ie/programmes/languages/european-day-of-languages/competition/ use bit.ly/edlcomp18)

Full page screen capture extensions on Google Chrome https://chrome.google.com/webstore/detail/full-page-screen-

capture/fdpohaocaechififmbbbbbknoalclacl?hl=en Create a picture of a complete web page, not just the part you can

see on your screen

If you have other tools or tips to suggest, please send them on to comms@leargas.ie!

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