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www.leargas.ie @leargas
Tools you can use to see and share project impact
Charis Hughes & Rachel Ryan Léargas Mary Immaculate College @leargas_charis @EnquiringClass
www.leargas.ie @leargas
There is no ‘best’ tool or method to see and share your impact. Think about what will work for you. Take what you like and leave the rest!
www.leargas.ie @leargas
The resources you put into the
project
The actions you take to reach your project
goals
The tangible experiences or products the
project creates
The immediate effects of those experiences or
products
The fundamental changes you
make happen
INPUT ACTIVITY OUTPUT OUTCOMES IMPACTS
www.leargas.ie @leargas
• Advocacy – ‘make the case’ for your project
• Analysis – find out what is working • Accountability – to funders, wider
organisation, supporters • Allocation – decide what areas to
fund/support in future
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• Raise awareness – let others know what you are doing
• Inform – educate the community • Engage – get input/feedback from
the community • Boost – ‘sell’ your outputs and results
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Collaborative online tools: Trello.com
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Collaborative online tools: Slack.com
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Collaborative online tools: Evernote.com
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• Measures that show progress towards the project goal
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• Strongly inked to the project goal
• Reliable • Specific • Practical
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http://www.advocacyinitiative.ie/resource/are-we-getting-there-tool-identifying-evaluation-indicators-
social-justice-advocacy
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• Languages: Test results have improved • Confidence: People are more willing to
express their own ideas and opinions • Teamwork: There is less conflict within the
group • Intercultural: Members of different
communities have joined our board
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• Participants have continued to work on our
issue after their placement • The way services are provided has changed
• There is an increase in the investment of resources (financial and human)
• We are developing more projects with our partners
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Desired impact: Improve communication skills Data source: Survey before & after
Survey tools www.surveymonkey. com Free up to ten questions/100 responses https://www.google. com/forms/about/
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Desired impact: Improve communication skills Indicator: Able to speak up for themselves and listen to others Data source: Survey before & after
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https://readingagency.org.uk/news/Outcomes%20Framework%20Toolkit_FINAL.pdf
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Be specific: Who will gather the evidence? When? How?
Ask yourself: Who sees the change first?
Be Practical: If you have four participants, record a discussion
rather than emailing a survey
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Specific * Practical Any data source you choose should
have a data collector: the person and/or system responsible for gathering the
data and sharing it with you
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Data source
Volunteer Survey
Focus group of service users
Website usage
statistics
Data Collector
Project coordinator, using Surveymonkey.com
Mentor, in community hall
after group meeting
Volunteer, using Google Analytics
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Due Diligence Is the name you choose
available? In all the platforms you intend to use?
Try variations (common spelling mistakes, re-order the words etc) to avoid any confusion.
Top Tip Use namechk.com to check name availability across domain names and social media channels. Check out these list of 7 domain names guidelines. https://www.hover.com/blog/7-domain-name-mistakes/
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Teachersexchange.com Teacherstalking.com Therapistinabox.com Choosespain.com Swissbit.ch
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Branding your project Branding does not have to cost to earth,
just some time. Creating a logo can be done with some
simple free tools. Decide on a font and writing style that
will work for all public information on the project. This will show a united front across all the dissemination material.
Logo design tools https://websitesetup.org/15-best-online-logo-generators/ https://logomakr. com – very easy to use, can get a free low-res version or a hi-res version for $19
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Writing for clarity Picture your audience: give them a
name, age, location Will they understand what you say? Avoid acronyms, jargon, passive
voice Try the ‘pyramid structure’
Writing Help http://www.heming wayapp.com/ Rates the complexity of your text; aim for a 6-10 to reach a general audience www.grammarly. com
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Pyramid Principle Start with the key idea
and then back it up
Key
Idea
Arguments in support
Detail/evidence/actions
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“The Erasmus+ programme has seen participation from thousands of young people throughout Ireland since its inception in 2014.
Participants in youth exchanges have seen their confidence increase and feel empowered by learning the skills to express their feelings about social issues facing them, such as identity, migration and social isolation.” (Hemingway Readability grade: 14)
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“Erasmus+ youth exchanges empower young people.
Taking part increases their confidence. They learn to express how they feel about important issues like identity, migration and social isolation.
Erasmus+ started in 2014. Since then, thousands of young people from all over Ireland have gone on youth exchanges.” (Hemingway Readability grade: 7)
Key
Idea
Arguments in support
Detail/evidence/actions
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According to DesignBuddy.com: 95% of the top brands in the world only use 1 or 2
colours in their logos 93% of logos are simple enough to be
recognizable at smaller sizes 67% of the logos have a more horizontal aspect
ratio 41% of the logos use text only (stylized type)
Make sure your logo works in black and white too!
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Logos can easily become distorted when imported/resized
Drag the boundary box from the corner and hold the shift key to keep proportion
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Lots of choice but choose wisely Research where your target audience
lives online. What resources do you have to build/
maintain your digital and offline platforms?
(Time, content writing skills, photos, images, videos, content response skills etc.)
Is social media the right option? Don’t forget about email marketing!
Top Tip Create a content calendar to match your project activities and milestones. This ensures that each platform gets regular attention and a consistent message can be seen from the end user POV.
www.leargas.ie @leargas
https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/
https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/
www.leargas.ie @leargas
Multichannel Dissemination
Plan
Project Events
Project website
Social Media
Email Marketing
Traditional media (peer
journals, radio interviews )
External Events (conferences)
Use your own social media channels to promote your work, but also ask your
organisations to promote through social sharing.
Ensure that at each event you are directly traffic to somewhere that can be tracked, sign up to an email
newsletter, download some resources from our website etc.
A must for any project, this is where you can take full ownership of the project content and resources, a
place where you can direct people to that is nor restricted with a character
limit. Ensure your own institutions link to this website also.
Piggyback on any promotion work being completely by the conference/event
organisers. Ensure your website name is in the blurb, use a call to action such as
for more information please visit. Ask for a follow back, post a picture getting ready
for the event and use the conference hashtag.
Ensure there is always a call to action for the reader/listener. Be clear on the goal by
completing these opportunities.
Collecting email address using GDPR compliant methods is a fantastic way to
communicate effectively with those most interested.
www.leargas.ie @leargas
There is a website builder out there to match your skill set
Basic & Free
sites.google.com (domain name
purchase needed for specific URL, basic
features)
Intermediate
GoDaddy.com (offer packages that
have support and include hosting and
domain names)
Advanced
Wordpress.com (can be used by
beginners, but does require some
knowledge; huge amount of features
though!)
www.leargas.ie @leargas https://www.leveragestl.com/social-media-i f hi /
What Social Platform should I use?
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Visual appeal without the price tag
Photography
• https://www.lifeofpix.com/
• https://www.pexels. com/
• https://pixabay.com/ • https://unsplash.com
Imagery
• https://www.freeimages.com/image
• http://www.freeimages.co.uk/
• https://www.freepik.com
Iconography
• https://www.flaticon.com/
• https://thenounproject.com/
• https://www.vecteezy.com/free-
vector/iconography
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www.leargas.ie @leargas
www.leargas.ie @leargas
Every Picture Tells a Story
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Every Picture Tells a Story
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Every Picture Tells a Story
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Tell a Clearer Story!
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• Get closer • Get consent
• Take active shots • Shoot in high quality
• Use authentic situations • Create a sense of the project
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What’s the Story?
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What’s the Story?
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What’s the Story?
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A very targeted approach to promotion Email marketing allows you to target your most interested potential/existing customers directly. Social media marketing refers to promoting brand awareness (mainly) over social media websites. Both are useful but for different roles.
Email marketing tools
https://mailchimp.
com – free up to 2000 subscribers
https://www.mail jet.com/pricing/
Free up to 200 mails per day
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www.leargas.ie @leargas
Campaign Reporting • View the success of a campaign • Highlight where improvements can
be made • See what parts of the email got the
most attention • Driver to the website and can be
integrated with google analytics • Each email template is designed to
work across multiple devises and email platforms.
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See patterns and identify key concepts in digital text Free text analysis https://www.wordclouds.com/ Creates visualisation of frequently used words https://www.online-utility.org/text/analyzer.jsp Checks for frequency of words or phrases
www.leargas.ie @leargas
www.leargas.ie @leargas
What tools and ideas have been most useful for you when seeing and sharing impact?
(Thanks to the Léargas Forum participants for the following suggestions! – Charis)
www.leargas.ie @leargas
biteable.com Create simple animated videos
Boomerang from Instagram Create mini, looped videos Download from Play or Apple store to your mobile device
See examples at https://vimeo.com/143161189
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Doodle.com Vote to schedule dates
www.tricider.com Brainstorm ideas and vote on outcomes
www.mentimeter.com Vote on multi-choice questions on computer or phone
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Snipping Tool Take a shot of a section of your screen https://support.microsoft.com/en-ie/help/13776/windows-use-
snipping-tool-to-capture-screenshots
PowerPoint for Graphic Design Edit photos or create posters using PowerPoint – some pointers include
https://timslade.com/blog/powerpoint-for-graphic-design/
https://www.brockport.edu/academics/scholars_day/power_point.html
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Keyboard shortcut commands For example, press ‘ctrl’ and ‘c’ keys at the same time to copy something, and
‘ctrl’ and ‘v’ to paste https://support.microsoft.com/en-ie/help/12445/windows-keyboard-
shortcuts
Symbol shortcuts To make a fada, press the letter you want and ‘AltGr’ at the same time e.g. Léargas!
You can also use the ‘alt’ key and the number pad at the side of the keyboard to make common symbols e.g. ‘alt’ and ‘3’ = ♥, ‘alt’ and ‘10003’ = ✓
https://www.alt-codes.net/
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https://www.openstreetmap.org Interactive map of the world
https://bitly.com/ Shorten and customise web links (e.g. instead of
https://www.leargas.ie/programmes/languages/european-day-of-languages/competition/ use bit.ly/edlcomp18)
Full page screen capture extensions on Google Chrome https://chrome.google.com/webstore/detail/full-page-screen-
capture/fdpohaocaechififmbbbbbknoalclacl?hl=en Create a picture of a complete web page, not just the part you can
see on your screen
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If you have other tools or tips to suggest, please send them on to [email protected]!