The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS...

The shifting sands of themedia landscape

- Sink or swim?

CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015

THE TRADITIONAL MODEL OF MEDIA COVERAGE

THE REALITY OF THE MEDIA MARKETPLACE

• Technology moulds media consumption

THE REALITY OF THE MEDIA MARKETPLACE

• Consequences of competition for audience

• Shrinking newsrooms

• Diversifying

• Growing skepticism of audiences

• Explosion of citizen journalism

NATIONAL FEDERATION RESPONSIBILITIES

• Communication to :

• Current membership

• Prospective members

• Sponsors

• Potential sponsors

• Invested Entities

• Media

• Government and para-statals

• The General Public

NATIONAL FEDERATION RESPONSIBILITIES

• Take control of :

• Routine dialogue with membership

• Sponsor positioning

• Event Media Services

• Opinion Influencing

• Crisis Communication

CONTROLLED MEDIA STRATEGY

• Communication to :

• Website

• eNewsletter

• Magazine

• Digital Magazine

• SMS

• Social Media

• Advertise on social media

• WhatsApp

SOCIAL MEDIA STRATEGY

• Understand and embrace

• Facebook

• Twitter

• Instragram

• Pinterest

• WhatsApp

• LinkedIn

• YouTube

• Google+

• Language specific channels

NATIONAL FEDERATION MEDIA STRATEGY

• Board and Executive representation

• Full time professional media service

• Drive transition to digital

NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity

NATIONAL FEDERATION MEDIA BATTLE PLAN

NATIONAL FEDERATION MEDIA BATTLE PLAN

• Put the right people in place within your federation

• Budget accordingly

• Plan proactively

• Weekly, Monthly, Quarterly, Annually

NATIONAL FEDERATION MEDIA BATTLE PLAN

• Analyse

• Media Tracking

• Subjective Tracking

• Tone of conversation

NATIONAL FEDERATION MEDIA BATTLE PLAN

• Embrace and empower stakeholders

• Individuals/ Teams/ Sponsors

• Industry investors and corporates

NATIONAL FEDERATION MEDIA BATTLE PLAN

• Understand your media and how they operate

• Tailor solutions to suit:

• their audience

• Their infrastructure and staffing

NATIONAL FEDERATION MEDIA BATTLE PLAN

NATIONAL FEDERATION MEDIA BATTLE PLAN

• Event Media Strategy

• Reliable EMS

• Flash results

• Copy, Hi-res photos

• Video, news packages

• Social media

• Live timing

• Live streaming

• Venue Media Centre

• High-end connectivity

NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity

@DaveJMacleod@GameplanMedia

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CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015