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The shifting sands of themedia landscape
- Sink or swim?
CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015
THE TRADITIONAL MODEL OF MEDIA COVERAGE
THE REALITY OF THE MEDIA MARKETPLACE
• Technology moulds media consumption
THE REALITY OF THE MEDIA MARKETPLACE
• Consequences of competition for audience
• Shrinking newsrooms
• Diversifying
• Growing skepticism of audiences
• Explosion of citizen journalism
NATIONAL FEDERATION RESPONSIBILITIES
• Communication to :
• Current membership
• Prospective members
• Sponsors
• Potential sponsors
• Invested Entities
• Media
• Government and para-statals
• The General Public
NATIONAL FEDERATION RESPONSIBILITIES
• Take control of :
• Routine dialogue with membership
• Sponsor positioning
• Event Media Services
• Opinion Influencing
• Crisis Communication
CONTROLLED MEDIA STRATEGY
• Communication to :
• Website
• eNewsletter
• Magazine
• Digital Magazine
• SMS
• Social Media
• Advertise on social media
SOCIAL MEDIA STRATEGY
• Understand and embrace
• Instragram
• YouTube
• Google+
• Language specific channels
NATIONAL FEDERATION MEDIA STRATEGY
• Board and Executive representation
• Full time professional media service
• Drive transition to digital
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
NATIONAL FEDERATION MEDIA BATTLE PLAN
NATIONAL FEDERATION MEDIA BATTLE PLAN
• Put the right people in place within your federation
• Budget accordingly
• Plan proactively
• Weekly, Monthly, Quarterly, Annually
NATIONAL FEDERATION MEDIA BATTLE PLAN
• Analyse
• Media Tracking
• Subjective Tracking
• Tone of conversation
NATIONAL FEDERATION MEDIA BATTLE PLAN
• Embrace and empower stakeholders
• Individuals/ Teams/ Sponsors
• Industry investors and corporates
NATIONAL FEDERATION MEDIA BATTLE PLAN
• Understand your media and how they operate
• Tailor solutions to suit:
• their audience
• Their infrastructure and staffing
NATIONAL FEDERATION MEDIA BATTLE PLAN
NATIONAL FEDERATION MEDIA BATTLE PLAN
• Event Media Strategy
• Reliable EMS
• Flash results
• Copy, Hi-res photos
• Video, news packages
• Social media
• Live timing
• Live streaming
• Venue Media Centre
• High-end connectivity
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
@DaveJMacleod@GameplanMedia
facebook.com/[email protected]
CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015
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