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Storytelling Find stories that support and enhance your brand.
Presented by:
Adam Hajnos / Art DirectorBrian Batchelor / Creative Director
Storytelling = Branding
“Personal Branding is how you define yourself professionally while at the same time, incorporating personal elements that make us who we are.” – Dawn Rasman
Define Your Brand
What is your Superpower?
What compliments do you receive?What are your values?
Activity:
Define Your Audience
Demographics.
Shotgun approach vs Primary market
Who is your ideal customer?
Communicate Your BrandActivity: Create a Personal Statement.
Best PracticesKeep it short 2 or 3 sentencesBe Authentic
Make a Connection
Build an AudienceYou don’t have to buy an audience, they will give it to you.Speak, Write, Blog, Tweak, Share, make videos, whatever. Emulate Chefs
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