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Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director

Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director

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Page 1: Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director

Storytelling Find stories that support and enhance your brand.

Presented by:

Adam Hajnos / Art DirectorBrian Batchelor / Creative Director

Page 2: Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director
Page 3: Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director

Storytelling = Branding

Page 4: Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director

“Personal Branding is how you define yourself professionally while at the same time, incorporating personal elements that make us who we are.” – Dawn Rasman

Page 5: Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director

Define Your Brand

What is your Superpower?

What compliments do you receive?What are your values?

Activity:

Page 6: Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director

Define Your Audience

Demographics.

Shotgun approach vs Primary market

Who is your ideal customer?

Page 7: Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director

Communicate Your BrandActivity: Create a Personal Statement.

Page 8: Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director

Best PracticesKeep it short 2 or 3 sentencesBe Authentic

Make a Connection

Page 9: Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director

Build an AudienceYou don’t have to buy an audience, they will give it to you.Speak, Write, Blog, Tweak, Share, make videos, whatever. Emulate Chefs