The Evolution of Brand Storytelling

Meredith Pearson

Director of PR & Communications, VisitBritain, USA

meredith.pearson@visitbritain.org @MissMeredithP

@LoveGREATBritain

2012: The ‘Golden Moment’

Partnerships: Influencers and Brands

Over $1 million in Advertising Value from Launch Event Alone

Multi-Platform PR

Crowd-Sourcing = Engagement

To see how these tips came to life, check out: visitbritain.com/countrysidecollection

The Future: Think Like a (Modern) Newsroom

Break Free!