Social Media Strategies Summit - Connecting Brands with ......Social TV Show Source: Shareablee,...

Connecting Brands with Fans Through Conversation

ESPN’s Premium

Live Content Drives

the Conversation of

the Moment

Live Sports across Platforms

95% Live

Viewing

E S P N i s t h e # 1 T V N e t w o r k A c r o s s

# 1 N e t w o r k i n G e n e r a t i n g S o c i a l

E n g a g e m e n t

S p o r t s C e n t e r i s t h e # 1 S o c i a l T V S h o w

Source: Shareablee, December 2015

Stay True to the Brand Promise

Communicate as the World’s Biggest

Sports Fan

Program to the Platform

Fans First

Plan for

moments

Storytelling

Dunkin Donuts #DDFieldPass

Real Time Conversations

Immersive Experiences

360 video Facebook Live

Fan Engagement

Custom Lens Live Stories Discover

Dr Pepper National Championship

Live Events

Applebee’s #TopNeighborhoodPlay

Custom Multimedia Franchises

Plan for live

C O N T E N T

E N V I R O N M E N T

I N N O V A T I O N

V I D E O

A U D I E N C E

S O C I A L

16

Live

Our Challenges

Funnel Staying Nimble