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I recently gave a presentation at the Spa Conference at Beauty world Dubai on -Social Media: How to best utilize it and communicate with your customers?
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SocialMediaHow to UTILIZE and COMMUNICATE with your CUSTOMERS?by Namita RamaniSpa Marketing Specialist and owner and founder of SpaGenie.ae & Salony Creations
Email: [email protected]: 0097 1505388406Facebook: spagenie.ae/facebookTwitter: @spagenie
SocialMedia
So..What is
?
Traditional Media- communication model was Monologue..
Social Media isConversation…
Supported by Online Tools
Like these
Social Media STRATEGY
Campaign Goal
Success Metrics
Social Tools
FACEBOOK is the best tool for SPA MARKETING
QUICK TIP: DOWNLOAD ARAB SOCIAL MEDIA REPORT HERE.
On a global level, the UAE is the top Arab country in terms of Facebook penetration as percentage of the population. It is also among the top 10 in the WORLD, with a Facebook penetration of 45%
Source: Arab Social Media Report by Dubai School of Government’s Governance and Innovation program.
Know Your AUDIENCE & their NEEDS
Know the demographics of your target audience
Gather insight
Grow BIGGER Ears
LISTEN to
Know WHAT to SAY
Quick tip: Sites like http://www.twellow.com/ and http://research.ly/ will help you in listening conversations across all social channels
You are NOW Ready toENGAGE WITHYOURAUDIENCE
CREATE A WELCOME TAB
Profile Picture(logo, current month offer, corporate identity)
ASK QUESTIONS!
Use Open Ended Questions or Use Facebook Questions
OR JUST ASK
USE VIDEOS
For TestimonialsSpa Corporate Video
UTILIZE INFLUENCERS
By using the @Tag
CREATE BUZZ USING FACEBOOK EVENTS
FACEBOOK ADS
MEASURE YOUR CAMPAIGN
SOME FACEBOOK METRICS YOU CAN TRACK:
• Number of new Facebook fans• Number of wall updates/posts• Number of likes and comments• Number of customer interactions• Amount of money spent on advertising• Advertising cost per fan
TWITTER FOR SPAS
•Daily Deals• Answers•Introduce new treatments•Events•Tips •Gifts •Engage with influencers•Retweet
INTEGRATE SOCIAL MEDIA WITH OTHER MARKETING MIX.
Embed Widgets on Your Website
Invite Your Email and Ezine Subscribers
Use Print Media
Add to your Email Signature Block
INVEST IN YOUR WEBSITE.
All the conversions will happen in your website.
Create a simple, user-friendly website.
Have call to actions on each page.
Monitor the traffic that comes to the website due to direct engagement on Facebook with your customers.
Thank you.
YOU CAN CONTACT ME ON
Namita Ramani
Email: [email protected]
Mobile: 00971 50 538 8406
Facebook: http://www.spagenie.ae/facebook
Twitter: @spagenie
