Embed Size (px)
Citation preview
5/2/2018
1
USING SOCIAL MEDIA TO
COMMUNICATE WITH
FAMILIES
MASSACHUSETTS EDUCATIONAL FINANCING AUTHORITY
1
Agenda
•Social Media as a Valuable Communication Tool
•Review of Social Media Platforms
–Facebook, Twitter, LinkedIn
•Resources and Support for Counselors
•What You Can Do Now?
2
MASSACHUSETTS EDUCATIONAL FINANCING AUTHORITY
SOCIAL MEDIA: A VALUABLE
COMMUNICATION TOOL
5/2/2018
2
Why Participate on Social Media
• Counselors:
– An Integral Part of the College Planning Process
– In a Position to Expand Reach of Quality Information to Families
– Key in Spreading Awareness of MEFA’s Free Services
• Wide Reach and Easy to Implement
• Various Options Available Including:
4
Why Participate on Social Media
•Last year, MEFA Seminars reached approximately 4,500 individuals at our College Admissions seminars, 18,000 at our College Financing seminars, and 1,300 at our Paying the College Bill seminars.
•MEFA’s Social Media pages have over 38,000 followers. Including paid promotion and organic impressions, we reach around 75,000 people per day on average.
Why Participate on Social Media
•For those active on social media there is already
an existing pool of students and families to reach.
•These individuals may be interested in MEFA’s
free services or other families in need of services.
•It doesn’t have to be complicated!
•MEFA has the resources and supports in place for
counselors!
5/2/2018
3
MASSACHUSETTS EDUCATIONAL FINANCING AUTHORITY
REVIEW OF SOCIAL MEDIA PLATFORMS
Review of Social Media Platforms
8
Facebook FOLLOW
POST
SHARE
TAG
5/2/2018
4
Facebook - Follow
•Are you following MEFA?
• Like MEFA Facebook Page
–https://www.facebook.com/mefaMA
Facebook - Follow
•Invite your friends
to FOLLOW
MEFA!
Facebook - Post
•Advertise Events at Your School!
– Create Event on School Facebook Page
– Post Details on School Timeline
•Keep Families in the Know!
•Maximize Attendance!
•Photos Engage!
5/2/2018
5
Facebook - Post
• Promoting
Your Event
https://www.mefa.org/hosting-a-mefa-seminar/
Facebook - Post
• Create Event on School Facebook Page
Facebook - Post
• Post Details on
School Timeline
5/2/2018
6
Facebook - Post
•Photos do Engage!
•Post Photos and Flyers
Facebook - Post
Day of the Event
•Reminder Post
on Timeline
•Suggestion:
• Tag school’s location &
MEFA’s Facebook page
@MEFAMA
Sample Post (from Facebook)
• Great tagging of
high school
• Suggestion: Tag
MEFA’s
Facebook page
on photo or in text
of post
• Include image of
school entrance
OR provided
MEFA image
5/2/2018
7
Facebook - Post
At the Event
•Let people know where you are!
•Use the “check in” feature to
note the name of your high
school!
•Add @MEFAMA
•Add Photos!
Facebook - Tag
•TAG MEFA @MEFAMA on Facebook
•Encourage your followers to engage with MEFA
on Facebook
Sample Post (from Facebook)
• Great tagging of
office at MCLA
• Suggestion: Tag
school’s Facebook
page on photo or in
text of post
• Include image of
school entrance OR
provided MEFA
image
5/2/2018
8
Sample Post (from Facebook)
• Great use of
imagery
• Great tagging
of high school
• Suggestion:
Tag MEFA’s
page on photo
or in text of
post
Sample Post (from Facebook)
• Great use of
imagery
• Great tagging
of high school
• Great tagging
of MEFA’s
page in text
Facebook – Like and Share
•Share Valuable College Planning Information!
•Like and Share MEFA’s Posts!
–College Planning Topics
• Helpful to Students and Families
5/2/2018
9
Facebook – Like and Share
Facebook – Like and Share
Twitter FOLLOW
TWEET
LIKE
SHARE
5/2/2018
10
Twitter - Follow
•Are you following MEFA?
– @MEFAtweets
Twitter - Tweet
•Do you tweet?
–Tweet details of MEFA Seminars at your School
–Tweet info about other Events and Information
Twitter - Like
•Like
5/2/2018
11
Twitter - Share
•Share (Retweet)!
Share Icon ↑
Twitter - Sample Posts
Twitter - Sample Posts
• Please tag MEFA on all tweets by including
@MEFAtweets
• If you can, also tag your school (if on Twitter!).
• Images are great!
• Include #MEFASeminar to help track the conversation
topics
5/2/2018
12
LinkedIn PROFILE
FOLLOW
LIKE
SHARE
LinkedIn - Profile
•Update Profile
•Post Media or Articles
35
LinkedIn - Follow
•Follow MEFA’s Profile
36
5/2/2018
13
LinkedIn - Like
•Like MEFA’s Posts
37
LinkedIn - Share
•Share!
•Comment!
38
LinkedIn - Share
•Share!
39
5/2/2018
14
MASSACHUSETTS EDUCATIONAL FINANCING AUTHORITY
RESOURCES AND SUPPORT FOR COUNSELORS
Resources and Support for Counselors
•Images
Resources and Support for Counselors
MEFA Website
•https://www.mefa.org/counselors
•https://www.mefa.org/hosting-a-mefa-seminar
42
5/2/2018
15
Resources and Support for Counselors
Counselor Playbook: Facebook Posts
•I'll be hosting the @MEFAMA (Massachusetts Educational
Financing Authority) College Financing Seminar to families at
(INSERT LOCATION HERE) tonight!
•I'll be hosting the @MEFAMA (Massachusetts Educational
Financing Authority) College Admissions Seminar to families at
(INSERT LOCATION HERE) tonight!
•I'll be hosting the @MEFAMA (Massachusetts Educational
Financing Authority) After the College Acceptance to families at
(INSERT LOCATION HERE) tonight!
43
Resources and Support for Counselors
Counselor Playbook: Twitter Posts
•Join me at (INSERT SCHOOL LOCATION HERE) on
(date) at (time) for the @MEFAtweets College Financing
Seminar #MEFASeminar
•Join me at (INSERT SCHOOL LOCATION HERE) on
(date) at (time) for the @MEFAtweets College
Admissions Seminar #MEFASeminar
•Join me at (INSERT SCHOOL LOCATION HERE) on
(date) at (time) for the @MEFAtweets After the College
Acceptance Seminar #MEFASeminar
44
Resources and Support for Counselors
Counselor Playbook: LinkedIn Posts
•I'll be hosting the @MEFA College Financing Seminar
to families at (INSERT LOCATION HERE) tonight. Join
me!
•I'll be hosting the @MEFA College Admissions Seminar
to families at (INSERT LOCATION HERE) tonight. Join
me!
•I'll be hosting the @MEFA After the College Acceptance
Seminar to families at (INSERT LOCATION HERE).
Join me!
45
5/2/2018
16
College Planning Resources
•FAFSA®
–fafsa.gov
•CSS ProfileTM
–cssprofile.org
•MEFA Toolkits
•Resources:
–CollegeNavigator.com
–mefa.org
–mefapathway.org
46
National and Community Resources
•FAFSA Day
–Free assistance completing the FAFSA: FAFSADay.org
–Fall 2018 – Winter 2019
•Educational Opportunity Centers
–Free financial aid help
–MassEdCO.org
•Scholarships:
–Scholarships.com
–GoodCall.com
–mefapathway.org
47
MASSACHUSETTS EDUCATIONAL FINANCING AUTHORITY
WHAT YOU CAN DO NOW?
5/2/2018
17
What You Can Do Now
•Sign up for MEFA emails
•Update Social Media Profiles
•Engage on Social Media!
•Review “Promoting your
Seminar” Page
49
Thank You
Questions?
mefa.org
(800) 449-MEFA (6332)
![Social media - Geographical Association · [socialnomics.net] Common characteristics [Bray, 2012] social media challenges traditional models. social media allows people to communicate](https://img.dokumen.tips/doc/110x75/5b901caf09d3f2c1498b57c7/social-media-geographical-association-socialnomicsnet-common-characteristics.jpg)
