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Presented at the American Physiology Society Communications Symposium at the 2012 Experimental Biology meeting in San Diego, California. Social media can be used to chronicle and share research, teaching, and outreach experiences with others in your field and with the general public. As a result it can be a very important career building tool to professional scientists.
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Using Social Media to Communicate about Physiology and You
American Physiology Society at Experimental Biology ConferenceApril 21-25, 2012
San Diego, California
Using Social Media to Chronicle Your Science Activities: Research, Teaching, and Outreach
Danielle N. Lee, Ph.D.Scientific American Blog Network
Oklahoma State University
Social Media Landscape
• Blogs• Twitter• Google+• Flickr• Facebook• Klout• LinkedIn• Tumblr
My Social Media Experiences
• Blogs– The Urban Scientist at Scientific American– Everyday Citizen– Young Black Professional Guide– Blogging While Brown Social Media Conference
My Social Media experiences
• Twitter– @DNLee5
• Google+• Flickr• Facebook Fan Page for my original science blog– Urban Science Adventures! ©
• Klout• LinkedIn• Evernote
Research Activities
• Shared my dissertation research• Demystify the graduate school experience
Teaching & Outreach Activities
• Share lesson ideas/activities with others• Get feedback from other instructors as well as
students about lessons/activities
• Informal science education in out of school time
• Mentoring• Authentic science and research opportunities
Social media and your science career
• Make science accessible• Organize your thoughts, research
• Build a community– Assistance from experts, others– Create new mentoring
opportunities
Professional Development
• Discussing my career metamorphosis• Chronicling my Postdoc experiences• Alliances and support-group in academia• “Office Hours”– Google + hangouts– Skype
Why social media in science matters
• Searchable resource for interested individuals• Broader Impact• Open Access• Raises the visibility of individuals from under-
represented groups who study/work in STEM disciplines
Welding the Weapon
• Branding and personal marketing– Promoting self for new opportunities
• Dynamic Portfolio of your science activity• Network, Share your CV– LinkedIn– MinorityPostdoc.org
• Communicating science better and wider– Alternative science career paths
Manage Your Social Media Presence
• Google yourself• Claim professional cyber-real estate
About.me Google +LinkedIn ScribdSlideshare Tumblr
• Manage your privacy settings for personal social media– Facebook– Flickr
What’s Next?
• Syncing up online and physical materials and as well as online and real life contacts– Q-R codes– Mobile Apps
• Dynamic data sharing and creative presentation of research– Infographics– Science Scribing
Resources
• Blogs that share personal research experiences– SEAPLEX– On Being a Domestic & Laboratory Goddess
• Blogs that share teaching experiences– Doing Good Science– Discovering Biology in a Digital World
• Websites that facilitate outreach experiences– 1000 Scientists 1000 Days– National Laboratory Day
