Savlon Selling Activation

Selling Activation ofvation of

Grab Attention Of The Customers Stay On Top of the Mind Of TG

Creating Interest Point

Boost Up Sales

Objectives

Products

Products

Antiseptic Bar Soap Hand WashActive Active

Mild

Fresh Aloe Vera

AntisepticCream

LiquidAntiseptics

Blue Ocean

Activation Idea

Activation Team Will Roam House To House And Sell

ACI SAVLON Products

They Will Target Zone Wise And Knock Door To Door.

Those Who Buy From The Activation Team Will Get Certain

Amount Of Discount.

Again We Will Distribute Wrist Band As Souvenir

Apartment Housing

Target Group

Dhanmondi Mohammadpur

Bonany Mirpur

Rampura Old Dhaka

Venue

Activation Duration

It Will Be A 1 Month Project.

For Apartment Housing Society Activation, 10 Teams Will

Work on Friday, Saturday & Sunday

Activation Offer

Activation Offer Could Be:

Discount Rate Sell (10 % Discount)

Free Gift (Wrist band)

Activation Personals

15 Teams [1 Male BP + 1 Female BP + 1 Mascot] Will Be Monitored By 3 Field

Supervisor & Followed By The Project Manager.

BP’s Will Communicate With The People And Influence sales, Tell About The Offer.

3 Supervisor Will Supervise, Maintain & Lead Different Teams

Project Manager Will Be Responsible For Ensuring The Target & Giving Updates

Activation Branding Materials

Mascot

BP Dress (T shirt, Cap, Converse)

Leaflets

Wristband

Activation Branding Materials

T-Shirts

Cap

Expected Outcomes

Sales Boost up Reach Potential TG

Create Interest Point

Stay on Top Of The Mind

?Have We Missed Any Thing

Questionnaire

Thank You !