BRAND

ACTIVATION

ACTIVATE

What is brand activation?

• It starts with a very lucrative idea of making your targeted consumers to try your product and it ends with the repeat purchase by the same consumers.

BIG QUESTION

What is brand activation?

• It is the seamless integration of all available communication means in a creative platform in order to activate consumers. Activation means stimulating:

1. interest

2. trial

3. loyalty

Why to Activate?

Choices >

Time <

So when too many choices,& too little time,

the obvious thing to do is to ignore stuff…

Unless it is

REMARKABLEStuff worth marking a remark about

Meaningful (inter)actionis the key experience

Essence of BRAND ACTIVATION

Through meaningful (inter)actionpeople invite brands into their

daily lives

Pull not Push

Platform

Experience

BRAND ACTIVATION

For consume to come & start interacting with you

What is in it for me ?

It is the experience that sparks consumer passion

A Platform

to

Deliver the proof

The new way is to prove the message. This does not only make the message credible,

it also makes it distinctive.

FROM ADVERTISING

TO

BRAND ACTIVATION

Power to people

• People have more choice than ever. • They can get the products anywhere and can

compare products and services down to the minute details.

• This requires a more intelligent manner of communication by companies.

• Simply advertising can be used to defend a market position in many cases, however, this creates no leeway for growth. And that is the aim after all.

So

What

Is

The

NEXT ALTERNATIVE

LEAVE

THE

HAVEN

OF ADVERTISING

&Start ACTIVATING

to be continue……………………

Relevance

• Informing becomes communicating as soon as the message is relevant to the recipient. On account of the complete irrelevance of many advertisements, the Dutch people claim that they are more annoyed about advertising than pointless violence.

Experiences

• Experiences are convincing. Also the experiences of others. Active reference on account of a positive experience with the brand is the most powerful instrument to activate people.

Brand activation Programme: Smart Diamond

• The creative platform or The Big Idea is the basis of a BA programme. This idea is coupled to an activity or activities that confirm the message. Media is used to create awareness of these activities. Interaction with the target group is stimulated via media like e-mail and internet. The sole aim here is: to stimulate: interest, trial, loyalty. Each programme shall be primarily based on one of these target groups

Brand activation = Interaction

• New media has caused a revolution in communication: the simplicity of interaction. Almost everyone has access to internet. Stimulate people to interact. A Brand Activation platform often has a site at the basis. The consumer accesses the site of his/her own accord and therefore wants contact. A wonderful opportunity to offer an experience that influences the buying process