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kelas periklanan internasional pak Agus Putranto
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Description of course
No.
Topic to be learnt Activities
1 Global environment in the international business :Trans culturalEconomic trans national.
Diskusi tentang trend global business
2 Global management and marketing communication
Resume Book chapter : Advertising Worldwide / buku lain.
Description of course
No. Topic to be learnt Activities3. Communication,
culture and global consumer behavior.Culture and level of cultureGlobal information system
Resume diskusi dalam kelas.Case : Coca Cola dan brand-brand dari USA.
Materi Kuliah
No. Topic to be learnt Activities4. Communication in
the global challengeIssue and advertising campaign
Case : Li Ning (Diskusi kelompok dan presentasi)
Materi Kuliah
No. Topic to be learnt Activities
5. Developing advertising creative
Diskusi tentang strategi dan eksekusi kreatif melintas bangsa.
Materi Kuliah
No. Topic to be learnt Activities
6 Media planning lansdcape Karakter MediaInternational Media buying trend
Implementasi eksekusi penggunaan media di era global.
Materi Kuliah
No. Topic to be learnt Activities
7. Global researchMarket and consumer analysis
Diskusi kasus : Produk-produk western ke negara-negara ASIA.
Materi Kuliah
No Topic to be learnt Activities
8. Global advertising agency and businessWorldwide agencyRelationship between local and global client
Diskusi tentang global agency
9. Ethics in the global advertising
Studi komparatif implementasi etika antar negara
Belch, George E. & Michael A.Belch. Advertising and Promotion. Mc Graw Hill:2001.
De Mooij, Marieke. Global Advertising Worldwide. Prenctice Hall. 1994.
Samovar, Larry A & Richard E Porter. Intercultural Communication. Wadsworth Publishing Company. 1997
Book references:
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