Dasar-Dasar Periklanan

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Dasar-Dasar Periklanan. A Powerpoint Presentation by Ernst Katoppo. Bagian ke-4. What is advertising? S: 01. Advertising Basics. 3000 BC. 1100 AD. 1700 AD. Anggur, sampling. 5000 years. Advertising Basics. Advertising Basics. Advertising Basics. Advertising Basics. - PowerPoint PPT Presentation

Text of Dasar-Dasar Periklanan

  • Advertising Basics History of AdvertisingSTIKOM S: 01

  • Ishak Susanto

    1973-77Matari, Account Director1977-79InterDelta/Kodak, Sales Mgr Cons Prods1980-81AdForce, General Manager1981-83McCann Erickson, Account Director1984-88Media Master, Managing Director1988-89Publishing, Hero, BCA Card 1989-92Dentsu, Director Marketing Services1993-96Binamark, Director of Operations1997-currentMarketing Communications Consultant1999-2003VP Marketing PT Epsylon Citra Informatika2002-currentLecturer LSPR, ITKP2003-2004Editor Travel Magazine, Jamsostek

  • Tata TertibSTIKOM

    Penampilan sopan dan rapi.Menandatangani daftar hadir.Toleransi keterlambaan 10 menit.Tidak mengaktifkan handphone, dll.Tidak merokok, minum, atau makan.Membantu menciptakan/menjaga ketertiban/ketenangan.Absen maksimal 25%x14 sesi=4 sesi.

  • 5000 years

    Advertising Basics

    Anggur, sampling

    1100 AD

    1700 AD

    3000 BC

  • Advertising Basics

  • Advertising Basics

  • Advertising Basics

  • Advertising Basics

  • Advertising Basics

  • Advertising Basics

  • Advertising Basics

  • Advertising Basics

  • Advertising Basics

  • Advertising Basics

    One of the pioneers of modern advertising in Indonesia was Muhammad Napis, who, at the age of 27, founded CV Bhinneka Advertising Services in 1952. In 1956 he was also the first Inonesian to hold the position of chairman of PBRI (Persatuan Biro Reklame Indonesia - Unison of Indonesian Advertising Bureaus), which he held until 1972, at which time the PBRI was reestablished as PPPI (Persatuan Perusahaan Periklana Indonesia - Association of Indonesian Avertising Agencies).

    However, perhaps one of the other pioneers who took advertising to commercial heights, and lend it a more dignified image, is Nuradi, born in Jakarta, on 10 May 1926. With his strong background of foreign services, Nuradi had the advantage of strong writing skills. His experience includes English news presenter with Radio Republik Indonesia, interpreter for Bung Karno, Bung Hatta and Ir. H. Juanda, even led the team of interpreters to the Round table Conference in the Hague. After a series of diplomatic mission he resigned from the services and, after a year long training course at SH Benson Ltd, in London, he founded InterVista in 1962 and was among the first to place his commercials through, the government owned, Televisi Republik Indonesia. Among his first advertisements were: Hotel Tjipajung, Masayu heavy equipment, Lambretta scooter, Indomilk Sedaaap, Anker Bir, Mascot cigarettes and Vespa scooter with the highly memorable slogan: Lebih baik naik Vespa.

  • Advertising

    Paid, non-personal communication on behalf of a sponsor to promote goods, services or ideas.

    Mass communications an advertiser pays for in orderto convince a certain segment of the publicto adopt ideas or take actionsof benefit to the advertiser.

    ad vertere to turn the mind toward

    Advertising Basics

  • ReklamePromosiSales PromotionPersonal SellingPublic Relations

    Advertising Basics

  • Advertising Basics

    Consumer

    Product

    Personal Selling

    Sales Promotion

    Advertising

    PublicRelations

  • Why Advertise?

    Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty ..

    Advertising Basics

  • Why Advertise? Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty .....

    Advertising Basics

  • Advertising Basics

    Why Advertise? Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty .....

  • Advertising Basics

  • Advertising Basics

    Why Advertise? Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty .....

  • Advertising Basics

  • Advertising Basics

  • Why Advertise? Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty .....

    Advertising Basics

  • Why Advertise? Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty .....

    Advertising Basics

  • Advertising Basics

    Rinso Promo?

    Why Advertise? Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty .....

  • Why Advertise? Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty .....

    Advertising Basics

  • Advertising Basics

    Why Advertise? Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty .....

  • Advertising Basics

    Why Advertise? Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty ..

  • Advertising Basics

    Why Advertise? Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty ..

  • Advertising Basics

    Why Advertise? Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty ..

  • Advertising Basics

    Why Advertise? Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty ..

    100310

    5000 years

    Advertising BasicsAnggur, sampling1100 AD1700 AD3000 BC

    100310

    Advertising Basics

    100310

    Advertising Basics

    100310

    Advertising Basics

    100310

    Advertising Basics

    100310

    Advertising BasicsOne of the pioneers of modern advertising in Indonesia was Muhammad Napis, who, at the age of 27, founded CV Bhinneka Advertising Services in 1952. In 1956 he was also the first Inonesian to hold the position of chairman of PBRI (Persatuan Biro Reklame Indonesia - Unison of Indonesian Advertising Bureaus), which he held until 1972, at which time the PBRI was reestablished as PPPI (Persatuan Perusahaan Periklana Indonesia - Association of Indonesian Avertising Agencies).

    However, perhaps one of the other pioneers who took advertising to commercial heights, and lend it a more dignified image, is Nuradi, born in Jakarta, on 10 May 1926. With his strong background of foreign services, Nuradi had the advantage of strong writing skills. His experience includes English news presenter with Radio Republik Indonesia, interpreter for Bung Karno, Bung Hatta and Ir. H. Juanda, even led the team of interpreters to the Round table Conference in the Hague. After a series of diplomatic mission he resigned from the services and, after a year long training course at SH Benson Ltd, in London, he founded InterVista in 1962 and was among the first to place his commercials through, the government owned, Televisi Republik Indonesia. Among his first advertisements were: Hotel Tjipajung, Masayu heavy equipment, Lambretta scooter, Indomilk Sedaaap, Anker Bir, Mascot cigarettes and Vespa scooter with the highly memorable slogan: Lebih baik naik Vespa. Advertising history Indonesia

    100310

    Advertising

    Paid, non-personal communication on behalf of a sponsor to promote goods, services or ideas.

    Mass communications an advertiser pays for in orderto convince a certain segment of the publicto adopt ideas or take actionsof benefit to the advertiser.

    ad vertere to turn the mind toward

    Advertising Basics

    100310

    Periklanan/ReklamePromosiSales PromotionPersonal SellingPublic Relations

    Advertising Basics

    100310

    Advertising BasicsConsumerProductPersonal SellingSales PromotionAdvertisingPublicRelations

    100310

    Why Advertise?

    Introduce, create awareness Support sales and/or activities Convey an image, /improve, /correct Demonstrate product uses Increase frequency of use Expand product applications/uses Counter competitive moves Maintain/strengthen loyalty ..Adverti