NBD Presentation

Home & Electronics Appliances

Rationale behind?The Electronics Market of Bangladesh is an ever rising industry

Electricity Generation increase in near future

Household user get new electricity line connection

Existing & new user will increases

Market size is increase day by day

SWOT Analysis

Strength

Easy to Entry

Utility arises from generation to generation

Available input materials

Low production cost

Available input materials

Technological and marketing knowledge

Strong distribution channel

Easy manufacturing process

Reasonable price

Lack of Experiences in FMCG

Lack of R & D

Lack of Proper Supply Chain MGT

Distribution Chanel

Weakness

Opportunities

Market penetration

Product mixing

New Product Development

Sales Mixing

Might have a chance to get subsidies by Govt. to export QC

Threat

Pricing

Existing & New Competitor

Weak Supply chain Management

Entrance of new product

Uncertainty of launching a new product.

Market

Competitor

s

Walton www.waltonbd.comSinger www.singerbd.comVision

www.rfleshop.comJamuna jamunagroup.com.bd/electronicsKonka & Others

www.electromart.com.bd/konka

e.g; Walton Hi-tech IndustriesBegan its journey 2006Leading brand in the local consumerOffering electronic, electrical, automobile

and home appliancesThe company's turnover stood at about Tk

3,500 crore last year.Currently, Walton controls about 80 percent

of the local refrigerator market 30 percent of the local television market.

e.g; Walton Hi-tech Industries(annual production) 1.4 million refrigerators freezers, 300,000 motorcycles, 300,000 air-conditioners and 1 million television sets.41 products with 320 models

e.g; Walton Hi-tech Industrie

Walton employs around 14,000 people and

1,500 staffs engage in R & D exports products to 19 countries, including the UAE, Myanmar, Sudan,

Qatar, Nepal, Bhutan, India, Saudi Arabia and Kuwait. 

Target to expand export 50 countries

Financials (Empirical Observations require

from R & D firms!!!)

Profit and Loss Projection ( Tk. million) VeRbAl

Item Year 1 Year 2 Year 3 Year 4 Year 5

Total Sales - 1000 1500 2000 3000

Total Cost 1200 1200 1470 1940 2820

Total Profit (1200) (200)30 60 180

Tax 35% - - 10.5 21 63

Net Profit (1200) (200) 19.5 39 117

CAPEXLand 15-20 millionBuilding infrastructure 30-50 millionMachineries 20-40 millionFurniture & fixture 5 millionVehicle 20 millionPre- Operating Exp. 10-15 millionOthers 10 million

PEST Analysis

PEST

Thanking you.