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Home & Electronics Appliances
Rationale behind?The Electronics Market of Bangladesh is an ever rising industry
Electricity Generation increase in near future
Household user get new electricity line connection
Existing & new user will increases
Market size is increase day by day
SWOT Analysis
Strength
Easy to Entry
Utility arises from generation to generation
Available input materials
Low production cost
Available input materials
Technological and marketing knowledge
Strong distribution channel
Easy manufacturing process
Reasonable price
Lack of Experiences in FMCG
Lack of R & D
Lack of Proper Supply Chain MGT
Distribution Chanel
Weakness
Opportunities
Market penetration
Product mixing
New Product Development
Sales Mixing
Might have a chance to get subsidies by Govt. to export QC
Threat
Pricing
Existing & New Competitor
Weak Supply chain Management
Entrance of new product
Uncertainty of launching a new product.
Market
Competitor
s
Walton www.waltonbd.comSinger www.singerbd.comVision
www.rfleshop.comJamuna jamunagroup.com.bd/electronicsKonka & Others
www.electromart.com.bd/konka
e.g; Walton Hi-tech IndustriesBegan its journey 2006Leading brand in the local consumerOffering electronic, electrical, automobile
and home appliancesThe company's turnover stood at about Tk
3,500 crore last year.Currently, Walton controls about 80 percent
of the local refrigerator market 30 percent of the local television market.
e.g; Walton Hi-tech Industries(annual production) 1.4 million refrigerators freezers, 300,000 motorcycles, 300,000 air-conditioners and 1 million television sets.41 products with 320 models
e.g; Walton Hi-tech Industrie
Walton employs around 14,000 people and
1,500 staffs engage in R & D exports products to 19 countries, including the UAE, Myanmar, Sudan,
Qatar, Nepal, Bhutan, India, Saudi Arabia and Kuwait.
Target to expand export 50 countries
Financials (Empirical Observations require
from R & D firms!!!)
Profit and Loss Projection ( Tk. million) VeRbAl
Item Year 1 Year 2 Year 3 Year 4 Year 5
Total Sales - 1000 1500 2000 3000
Total Cost 1200 1200 1470 1940 2820
Total Profit (1200) (200)30 60 180
Tax 35% - - 10.5 21 63
Net Profit (1200) (200) 19.5 39 117
CAPEXLand 15-20 millionBuilding infrastructure 30-50 millionMachineries 20-40 millionFurniture & fixture 5 millionVehicle 20 millionPre- Operating Exp. 10-15 millionOthers 10 million
PEST Analysis
PEST
Thanking you.
