MTAC General Meeting Consistency Stephen Kearney Vice President, Pricing & Classification

MTAC

General Meeting

ConsistencyStephen Kearney

Vice President, Pricing & Classification

Sherry Freda

Manager, Mailing StandardsOctober 27, 2004

2

Customer Communications

ConsistencyMailing

StandardsOrganizational

Structure

3

Organizational Structure

Consistency

4

Pricing & Classification Service Center

New York City

Move all RCSC & NSC activities to this organization

Centralize national decisions

Organizational Structure

New Organization

5

Provide more consistent application of standards

Improve customer service and relations

Streamline operations

Provide one-stop service

Organizational Structure

New Business Model

6

Organizational Structure

Old Organization

Pricing NSCMemphis

Vice PresidentPricing & Classification

Pricing Strategy

Mailing Standards

Impl. & Outreach

Specialty Pricing

RCSCNY

RCSCChicago

RCSCSF

Intl. Pricing

7

Organizational Structure

New Organization

Vice PresidentPricing & Classification

MailingStandards

Pricing &Classification

Service Center

MailClassification

CentralizedNational Cases

8

Organized by customer industries/segments

Single point of contact

Pre-production/pre-mailing reviews

Domestic & International in scope

Negotiated Service Agreements after implementation

PCSC – Centralized National Cases

Organizational Structure

9

Prepare agency decisions

– Appeals/exceptions

– Rate eligibility

– Nonprofit and Periodicals eligibility

Manage the following programs:

– Centralized Postage Payment

– Private Express Statutes

– Prohibitory orders

PCSC – Mail Classification

Organizational Structure

10

Center for publishing and financial services industries

Walk-in customer base

Accessible transportation

Organizational Structure

For Our Customers

11

Pre-production rulings

Consistency

Single points of contact

Relationship management

Organizational Structure

New Business Model

For Our Business

12

6 districts within commuting distance

Improved succession planning

Enhanced staff development

New office space

Excellent public transportation

Accessible to Washington DC

Organizational Structure

For Our Employees

13

ConsistencyMailing

StandardsOrganizational

Structure

14

Foundation for consistency

Standards are organized around shape and class of mail

Pathways to confident decisions

Mailing Standards

Mailing Standards

DMM Redesign

15

Mailing Standards

DMM 300 Coming in early 2005

Mailing Standards

16

Final rule published in

Federal Register today

402 Comments received

Led to significant change

Complies with the spirit of exceptions

granted since 1980s

Mailing Standards

Standard Mail Eligibility

Mailing Standards

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Proposed Rule

“Advertising or a solicitation is the exclusive purpose of the mailpiece”

Final Rule

“The exclusive reason for inclusion of all of the personal information is to support the advertising or solicitation in the mailpiece.”

Mailing Standards

Standard Mail Eligibility

Mailing Standards

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User testing indicates new rule results in more consistency

“Exclusive purpose” is easier to apply

Effective date – June 1, 2005

Mailing Standards

Standard Mail Eligibility

Mailing Standards

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Federal Register notice proposing new standard published today

Standard Mail containing checks must have:– Ancillary service endorsement

» Return Service Requested» Address Service Requested» Forwarding Service Requested

Examples: blank checks, balance transfer checks, and convenience checks

Mailing Standards

Checks in Standard Mail

Mailing Standards

20

Customer Communications

ConsistencyMailing

StandardsOrganizational

Structure

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Consistency of Mailing Standards & Business Mail Acceptance

Focus on improving USPS – customer communications

Customer Communications

MTAC Workgroup # 86

Customer Communications

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DMM/IMM changes

Federal Register notices

Customer Support Rulings

Contact information

Customer Communications

Communications Plan

Customer Communications

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Vehicles to be used

– Postal Bulletin/Mailers Companion

– Postal Explorer – online DMM and IMM

– Business Mail Acceptance/RIBBS websites

– Email messaging

Time/frequency/duration

– Set by type of change

Customer Communications

Communications Plan

Customer Communications

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Customer Communications

ConsistencyMailing

StandardsOrganizational

Structure