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I & my team have closely analyzed the working & surviving strategies of Mc Donalds in India & have formed this presentation on the core part as Marketing, Competitive edges in cost & Brand positioning.
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Only Those who will risk going to far can possibly find out how far one can
go.
McDonald’s Corporation
Lalit Varma…………………..7549
Anchal Singh…………………7554
Adithi Shetty…………………7550
Kunjan Kariya……………….7557
Ankita Shanklesha………..7526
Group Members
Company Profile
Ray CrocFounder
Amit Jatia(MD, Hard Castle Restaurants Pvt ltd)
Vikram Bakshi(MD, Connaught Plaza Restaurants)
7P’s
Product
Price
PlacePromotion
Process
People
Physical Evidence
Products
Product Veg/Non-Veg
Variety Burgers Desserts
Beverages Shakes
Large
Medium
Small
Size
Brand Name
Branding is done in the most simple way, which is called the “GOLDEN ARCHS”, it looks like
Psychological branding of Mc Donald’s is done by “RONALD”. The person with a bright stripped dress and red hairs with a smile on his face.
.
Product adaptation.
Ace to India's taste they try to provide food.
Nutrient Factor
Quality
Price
Pricing Policies
• Discounts & concessions offered.
• Pricing Strategy such as Happy Price menu & Value Pricing.
• Objective of pricing.
• Development of low cost Supply chain.
Comparative Prices
Product McDonald Bembos
Veg. Burger Rs.20-65 Rs.39-59
Non Veg. Burger
Rs.25-65 Rs.55-99
Finger Foods Rs.25-49 Rs.29
Deserts Rs.15-45 Rs.10-55
Indirect Competitors
Price comparison
&
A complete meal
Category Pizza Hut McDonald
Veg. Rs. 100-200 Rs. 80-90
Non veg. Rs.130-210 Rs.90-100
Place
JIT in McDonalds.
More faster food.
Fast Service.
Inventory
Improve Quality.
Lower Cost.
What are the benefits for McDonald's?
Supply Chain
Cold Chain
Transport
Lettuce Pune, Delhi, Nainital and Ooty
Cheese Dynamix Dairies, Baramati, Maharashtra
Buns Cremica, Phillaur, Punjab and Mrs. Bector and Sons, Khopoli, Maharashtra
Sauce Bector Foods, Phillaur, Punjab and Hindustan Lever Limited-Best Foods Division, Thane,
Chicken Patties, Vegetable Patties, Pies & Pizza McPuff™
Vista Processed Foods, Taloja, Maharashtra
Dairy Products Amrit Food, Ghaziabad, UP.
Local Sourcing Is Key For Truly Indian Products
Promotion
Sales Promotion
Coupons.
Get Lucky.
Advertising
Public relation
Beef & Pork products.
Change In Operations.
Dedication to local Customers.
Physical Evidence
• Comfortable & lively Atmosphere.
• Similar store structure all over world.
• Visual marketing & Menu display is efficient.
McDonald’s Store structure
Process
Q - QualityS - ServiceC - CleanlinessV - Value
The Q.S.C.V Principle
Customer Service
Home Delivery
Birthday Party
People
Employees
Selection Criteria
Hamburger University
Carrier Chart In McDonalds
Thank you
Mother, may I ask you some questions?
Sure, why son, is there something bothering you?
Why do camels have humps?
Well son, we are desert animals, we need the humps to store water and we are known to
survive without water.
OK, then why are our legs long and our feet rounded?
Son, obviously they are meant for walking in the desert better than anyone does.
OK, then why are our eyelashes long? Sometimes it bothers my
sight.
My son, those long thick eyelashes are your protective cover. They help to protect your eyes
from the desert sand and wind.
I see. So the hump is to store water when we are in the desert, the legs are for walking through the desert
and these eyelashes protect my eyes from the desert sand…
Just one more question Mother…
Yes, dear?
What the hell are we doing in the ZOO?!
? ? ?
Skills, knowledge, abilities and experiences are only useful if
you are at the right place!
Where are you now?
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