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Only Those who will risk going to far can possibly find out how far one can go.

Mc Donalds Marketing India

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I & my team have closely analyzed the working & surviving strategies of Mc Donalds in India & have formed this presentation on the core part as Marketing, Competitive edges in cost & Brand positioning.

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Page 1: Mc Donalds Marketing India

Only Those who will risk going to far can possibly find out how far one can

go.

Page 2: Mc Donalds Marketing India

McDonald’s Corporation

Page 3: Mc Donalds Marketing India

Lalit Varma…………………..7549

Anchal Singh…………………7554

Adithi Shetty…………………7550

Kunjan Kariya……………….7557

Ankita Shanklesha………..7526

Group Members

Page 4: Mc Donalds Marketing India

Company Profile

Ray CrocFounder

Amit Jatia(MD, Hard Castle Restaurants Pvt ltd)

Vikram Bakshi(MD, Connaught Plaza Restaurants)

Page 5: Mc Donalds Marketing India

7P’s

Product

Price

PlacePromotion

Process

People

Physical Evidence

Page 6: Mc Donalds Marketing India

Products

Page 7: Mc Donalds Marketing India

Product Veg/Non-Veg

Page 9: Mc Donalds Marketing India

Large

Medium

Small

Size

Page 10: Mc Donalds Marketing India

Brand Name

Branding is done in the most simple way, which is called the “GOLDEN ARCHS”, it looks like

Psychological branding of Mc Donald’s is done by “RONALD”. The person with a bright stripped dress and red hairs with a smile on his face.

.

Page 11: Mc Donalds Marketing India

Product adaptation.

Ace to India's taste they try to provide food.

Nutrient Factor

Quality

Page 12: Mc Donalds Marketing India

Price

Page 13: Mc Donalds Marketing India

Pricing Policies

• Discounts & concessions offered.

• Pricing Strategy such as Happy Price menu & Value Pricing.

• Objective of pricing.

• Development of low cost Supply chain.

Page 14: Mc Donalds Marketing India

Comparative Prices

Product McDonald Bembos

Veg. Burger Rs.20-65 Rs.39-59

Non Veg. Burger

Rs.25-65 Rs.55-99

Finger Foods Rs.25-49 Rs.29

Deserts Rs.15-45 Rs.10-55

Page 15: Mc Donalds Marketing India

Indirect Competitors

Page 16: Mc Donalds Marketing India

Price comparison

&

A complete meal

Category Pizza Hut McDonald

Veg. Rs. 100-200 Rs. 80-90

Non veg. Rs.130-210 Rs.90-100

Page 17: Mc Donalds Marketing India

Place

Page 18: Mc Donalds Marketing India

JIT in McDonalds.

More faster food.

Fast Service.

Inventory

Page 19: Mc Donalds Marketing India

Improve Quality.

Lower Cost.

What are the benefits for McDonald's?

Page 20: Mc Donalds Marketing India

Supply Chain

Cold Chain

Transport

Page 21: Mc Donalds Marketing India

Lettuce Pune, Delhi, Nainital and Ooty

Cheese Dynamix Dairies, Baramati, Maharashtra

Buns Cremica, Phillaur, Punjab and Mrs. Bector and Sons, Khopoli, Maharashtra

Sauce Bector Foods, Phillaur, Punjab and Hindustan Lever Limited-Best Foods Division, Thane,

Chicken Patties, Vegetable Patties, Pies & Pizza McPuff™

Vista Processed Foods, Taloja, Maharashtra

Dairy Products Amrit Food, Ghaziabad, UP.

Local Sourcing Is Key For Truly Indian Products

Page 22: Mc Donalds Marketing India

Promotion

Page 23: Mc Donalds Marketing India

Sales Promotion

Coupons.

Get Lucky.

Page 24: Mc Donalds Marketing India

Advertising

Page 26: Mc Donalds Marketing India

Public relation

Beef & Pork products.

Change In Operations.

Dedication to local Customers.

Page 27: Mc Donalds Marketing India

Physical Evidence

• Comfortable & lively Atmosphere.

• Similar store structure all over world.

• Visual marketing & Menu display is efficient.

Page 28: Mc Donalds Marketing India

McDonald’s Store structure

Page 29: Mc Donalds Marketing India

Process

Page 30: Mc Donalds Marketing India

Q - QualityS - ServiceC - CleanlinessV - Value

The Q.S.C.V Principle

Page 31: Mc Donalds Marketing India

Customer Service

Page 32: Mc Donalds Marketing India

Home Delivery

Page 33: Mc Donalds Marketing India

Birthday Party

Page 34: Mc Donalds Marketing India

People

Page 35: Mc Donalds Marketing India

Employees

Page 36: Mc Donalds Marketing India

Selection Criteria

Hamburger University

Page 37: Mc Donalds Marketing India

Carrier Chart In McDonalds

Page 38: Mc Donalds Marketing India
Page 39: Mc Donalds Marketing India

Thank you

Page 40: Mc Donalds Marketing India

Mother, may I ask you some questions?

Sure, why son, is there something bothering you?

Page 41: Mc Donalds Marketing India

Why do camels have humps?

Well son, we are desert animals, we need the humps to store water and we are known to

survive without water.

Page 42: Mc Donalds Marketing India

OK, then why are our legs long and our feet rounded?

Son, obviously they are meant for walking in the desert better than anyone does.

Page 43: Mc Donalds Marketing India

OK, then why are our eyelashes long? Sometimes it bothers my

sight.

My son, those long thick eyelashes are your protective cover. They help to protect your eyes

from the desert sand and wind.

Page 44: Mc Donalds Marketing India

I see. So the hump is to store water when we are in the desert, the legs are for walking through the desert

and these eyelashes protect my eyes from the desert sand…

Page 45: Mc Donalds Marketing India

Just one more question Mother…

Yes, dear?

Page 46: Mc Donalds Marketing India

What the hell are we doing in the ZOO?!

? ? ?

Page 47: Mc Donalds Marketing India

Skills, knowledge, abilities and experiences are only useful if

you are at the right place!

Where are you now?