LinkedIn 101 for Brokers

Welcome to LinkedIn Recommendations Training

What’s so important about being on LinkedIn?

• Use LinkedIn to announce your services and area of expertise

• Use LinkedIn to do research on prospects before contacting them—or so people can find you!

• Use LinkedIn to build awareness of you and keep your sales funnel full

• Use linked in as a way to stay in front of customers and to reach out to new prospects

How to get started—log into:www.linkedin.com

Adding/updating your profile

• Add Photo• Current Position• Website:

www.blockllc.com• OR your PURL• Summary• Specialties• Education• Recommendations• Interests• Groups/Associations• Honors/Awards• Professional

information• Contact settings—8

ways

Answering/Asking Questions

Setting up your LinkedIn Profile Page

Setting up your LinkedIn Profile Page- cont.

Why Join Groups?

Group Discussions

Searching for Prospects and Connections

Opinion Polls

Different Types of Packages