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This is a Twitter handout meant for insurance professionals using social media. It is a step-by-step guide with coaching on how to set up your profile, best practices Twitter language like "mentions" "tweets" "hashtags" as well as real-life stories.
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Twitter 101 #Cornucopia #Of #Awesomeness
What is it? An online social networking & microblogging service that enables users to send and read short 140-character messages, referred to as "tweets.” According to founders it’s, “To give everyone the power to create and share ideas and information instantly, without barriers.”
Twitter 101
FACTS: • HQ in San Francisco • Founded by Jack Dorsey, Evan Williams, Biz Stone & Noah Glass (July
2006) • 255 million monthly active users • 500 million tweets are sent per day • 78% of accounts are outside of the USA • Twitter supports 35+ languages • Average number of Followers per Twitter User: 208 • Average number of Tweets per user: 307
Sources: Twitter
Why bother? To Microblog. Ask questions. Stay on top of news. Get quick answers. Stay informed on people & companies. It’s entertaining.
Twitter 101
Record-breaking tweet! Twitter 101
At the Oscars, Ellen gathered Bradley Cooper, Jennifer Lawrence, Lupita Nyong'o, Brad Pitt, Angelina Jolie, Meryl Streep, Jared Leto and Kevin Spacey, she took a selfie & tweeted: “ 3.4 million retweets. 2 million favourites.
One story that broke on Twitter first: Plane crash in NY.
How? In Jan 2009, an onlooker witnessed a plane crash on the Hudson. Ahead of major news networks he tweeted: “I just watched a plane crash on the Hudson.”
Twitter 101
Why do we care? Twitter has enabled people to see what life is like from around the world. From Lieutenant Colonel Dougie Graham tweeting from Afghanistan to Commander Chris Hadfield tweeting from space.
The nitty-gritty.
Twitter 101
Twitter 101 Click to compose a tweet.
Click to control your settings (incl. privacy.)
Click to send/receive direct messages.
Click to see your own profile.
Click to see a news feed tailored to you.
Click to stay on top of notifications & mentions.
Click to see posts from the people you follow.
Twitter 101
Click to see your photos/videos.
Click to see your tweets.
Click to see the people you follow.
Click to see your followers.
Click to see your favourite tweets.
Twitter 101 Recommended photo dimensions for profile pictures is 400x400 pixels. Twitter accepts the following formats: JPG, GIF or PNG
Recommended photo dimensions for header pictures is 1500x1500 pixels. Twitter accepts the following formats: JPG, GIF or PNG
Update your name.
Update your location.
Update your website.
Fill out your bio with 160 characters or less.
Twitter 101 Key to a great profile? Be authentic. Be yourself.
Catfish (defined by Urban Dictionary): A catfish is someone who assumes a false identity on the Internet using various platforms including but not limited to Facebook, Twitter, and Instagram.
Twitter 101 Customize your profile with a theme, background image & colour. Don’t forget to save!
Twitter 101
Compose your tweet. It can be 140 characters. If you want to directly connect with someone, use the “@” sign (a.k.a.: their “handle”) We have composed a tweet directly relating to @HullCalgary We’ve also used the hashtag (#) for #YYC
Click this button (upper right corner) to compose a tweet.
Twitter 101 ‘Hashtag’ = #
https://www.youtube.com/watch?v=Kwq_GraOC9E
Jimmy Fallon & Jonah Hill having a Twitter conversation in real life. #NailedIt #Swish #ForTheWin
Twitter 101
Go to your profile. Locate a tweet you would like to pin to the top (meaning that it doesn’t get lost in your feed despite time-lapse.)
Twitter 101 Control your privacy & security by clicking the settings & help button. In the drop down, click “settings.”
Twitter 101 Control your security like Login verification, as well as privacy like who can tag you in photos, see your tweets, etc.
Update your password.
Twitter 101
Control your email notifications, like only receiving one email update per day OR getting updates every time something happens on your profile. (e.g.: mentions)
Twitter 101
Control your web notifications on your profile, so that you’re either notified (or not) when people interact with you on Twitter.
Twitter 101 Who should I ?
Make lists of your personal interests, hobbies, people & work/career interests. Twitter will also prompt you with their recommendations of who you should follow based on your interests.
Twitter 101
Interested in a certain topic or person? Perform a “Hashtag Search.” In the search box at the top of your twitter profile, type in the word you would like to search for. A list will populate for both people and tweets.
Twitter 101
You will get a list like this. Use the “+Follow” button to follow people and companies that interest you. However, if you want to be more specific, you can use the Advanced Search function.
Twitter 101
You can get as specific as you want & twitter will bring up as much relevant content as possible.
Twitter 101
Twitter 101 In real-time, Twitter will let you know exactly who is interacting with you via the notifications section of the site.
By selecting “mentions” you can see who has used the “@” sign to engage with you. (e.g.: @HullCalgary has replied and retweeted.
Twitter 101 On the home page, you will see tweets from all the organizations and people you follow.
You can reply.
You can retweet.
You can favourite.
You can email, embed, mute the person/org.
Twitter 101 The “MORE” button.
The “MORE” button allows you to do all of this.
Twitter 101 You will notice that once you start following many people/organizations that your home feed will become crowded & loud. That’s why “lists” become important (so you don’t miss the tweets and information you really want to know!)
Twitter 101 STEP 1: Click “Create a new List.”
STEP 2: You will be prompted to fill it out. Completely. Use hashtags & keywords. STEP 3: Search for
people/organizations.
STEP 4: Add to your list.
Remember: “think before, you think, before you tweet!”
Twitter 101
INTERESTING FACT: Dec 2011 A false report declared that Bon Jovi was dead. He then tweeted a photo to show that he was still very much alive!
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Twitter 101
