Is your brand ready for the social web

Is your brand ready for the social web? Ray Algar Nov 2010

(picture source: Flickr: dullhunk

Who here is using…

How often do you update your networks?

Our story begins here…

Before the web

Interruption marketing

Buy some ads

Interrupt a few people

Make some sales

Make some profit

(hopefully)

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Early web harnessed by business

2003 – The web becomes social

Shift from consuming to producing

The web becomes ‘social’and conversational

Collaborative web

It connects consumers in unprecedented ways

www.oreilly.de

Network effect

24

25

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How many people have watched this video?

37

How many people have watched this video?

How many comments?

31,458

Building“Google juice”

Where does the social web fit into our long-term

strategy?

Identify and nurture relevant online communities

Enable stakeholders to collaborate

Be authentic

Be proactive

Think distributed

Do what we do best and link to the rest!

Be relevant, interesting and valuable to your audience

Thank you

insight@oxygen-consulting.co.uk

twitter.com/RayAlgar

uk.linkedin.com/in/rayalgar

www.oxygen-blog.blogspot.com