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Is your brand ready for the social web? Ray Algar Nov 2010
(picture source: Flickr: dullhunk
Who here is using…
How often do you update your networks?
Our story begins here…
Before the web
Interruption marketing
Buy some ads
Interrupt a few people
Make some sales
Make some profit
(hopefully)
13
Early web harnessed by business
2003 – The web becomes social
Shift from consuming to producing
The web becomes ‘social’and conversational
Collaborative web
It connects consumers in unprecedented ways
www.oreilly.de
Network effect
24
25
26
How many people have watched this video?
37
How many people have watched this video?
How many comments?
31,458
Building“Google juice”
Where does the social web fit into our long-term
strategy?
Identify and nurture relevant online communities
Enable stakeholders to collaborate
Be authentic
Be proactive
Think distributed
Do what we do best and link to the rest!
Be relevant, interesting and valuable to your audience
Thank you
twitter.com/RayAlgar
uk.linkedin.com/in/rayalgar
www.oxygen-blog.blogspot.com
!["Your brand social" [Social media packages]](https://img.dokumen.tips/doc/110x75/557dda72d8b42a4c238b511a/your-brand-social-social-media-packages.jpg)
