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Agenda• Key Issues
• What is Geriatric Care Management?
• Mission and Vision
• Product Demonstration
• Marketing Plan and Competitor Analysis
• Financial Plan
• Benchmarks and Future Growth
Key Issues● Geriatric Care Managers have many clients and a lack of assistance in
handling their case load
● Disconnect between Personal Health Records (PHR) and Electronic Health Records (EHR)
● Little opportunity for family and clients to contribute to their own recordso Especially when family is at a distance
● High compartmentalization of care o Wellness, healthcare, and technology viewed as separate entities
What is Geriatric CareManagement?
● Geriatric Care Management (GCM)o Specialist who helps families care for older relatives
Typically someone with a clinical background
o Addresses all areas of wellness including: Medical, psychosocial, behavioral, and spiritual needs
o Goal is to increase involvement of the individual and the family caregiver in the decision-making process
Mission and Vision of PAGE
Mission: The mission of Personal Assistance for Geriatric Engagement is to
provide solutions for Geriatric Care Managers to incorporate information from
clients and their families into a comprehensive electronic health information
platform.
Vision: Our vision for all Geriatric Care Managers to use PAGE to engage
clients in care and provide efficient, person-centered care which promotes
self-advocacy and self-determination.
● Strengthens interpersonal connections between GCM and client● Improves efficiency of GCM visits by allowing client/family input remotely● Promotes greater interoperability of a person’s electronic health history● Allows for faster more culturally competent solutions to care challenges
● GCM receives incoming ‘PAGE’ from mobile device● Patient information is consolidated into ‘must
know’ information● Information plays audibly via Bluetooth while en
route to client● GCM capitalizes on travel time, arriving well-
prepared for visit
Marketing Plan: SWOT Analysis● Strengths
o Low start-up costs due to ease of implementation with no capital expenseo Training can be done remotely via webinar o Focus is on the client and their family
● Weaknesseso New product that might take time to market/raise excitement
● Opportunitieso Partnerships with and endorsements from professional organizationso Room for expansion/add-onso Potential for application to CMS for reimbursement
● Threatso Some similar models that we surpass in features and interoperability
Competitor Analysis
PAGE
CareTree JewelCode
GCM Doctors FamiliesMobile
Convenience Audio-Feature
Financial Feasibility for GCM Partners ● PAGE improves efficiency for a 20% increase in productive time● PAGE pays for itself in one year even if there is only one GCM
Without PAGE:● Average Net Income from Client Visits ….... $38,958
With PAGE:● Average Net Income from Client Visits …….. $46,750● Positive Gain in Net Income …………………….. $7,792
Forecasted Financial Drivers● Market exceeds 11,000 potential GCM partners, still growing● Anticipating initial 70% renewal rate up to FY3● Charge 18% of initial investment annually for maintenance● Most likely scenario:
o 1% Market Share by end of FY3o Average breakdown of small (½), medium (⅓), and large
( ) organizations⅙o Duplicating volume annually until FY3
Net Income Scenarios
Future Growth
● Short Term:o Endorsements from National Association of Geriatric Care
Managers and other professional organizations
● Mid Term:o Work with Centers for Medicare and Medicaid to get
reimbursement for organizations who implement
● Long Term:o Link to government based financial assistanceo Suggest local support services via data mining
Questions?
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