Insert branding logo/image here

Agenda• Key Issues

• What is Geriatric Care Management?

• Mission and Vision

• Product Demonstration

• Marketing Plan and Competitor Analysis

• Financial Plan

• Benchmarks and Future Growth

Key Issues● Geriatric Care Managers have many clients and a lack of assistance in

handling their case load

● Disconnect between Personal Health Records (PHR) and Electronic Health Records (EHR)

● Little opportunity for family and clients to contribute to their own recordso Especially when family is at a distance

● High compartmentalization of care o Wellness, healthcare, and technology viewed as separate entities

What is Geriatric CareManagement?

● Geriatric Care Management (GCM)o Specialist who helps families care for older relatives

Typically someone with a clinical background

o Addresses all areas of wellness including: Medical, psychosocial, behavioral, and spiritual needs

o Goal is to increase involvement of the individual and the family caregiver in the decision-making process

Mission and Vision of PAGE

Mission: The mission of Personal Assistance for Geriatric Engagement is to

provide solutions for Geriatric Care Managers to incorporate information from

clients and their families into a comprehensive electronic health information

platform.

Vision: Our vision for all Geriatric Care Managers to use PAGE to engage

clients in care and provide efficient, person-centered care which promotes

self-advocacy and self-determination.

● Strengthens interpersonal connections between GCM and client● Improves efficiency of GCM visits by allowing client/family input remotely● Promotes greater interoperability of a person’s electronic health history● Allows for faster more culturally competent solutions to care challenges

● GCM receives incoming ‘PAGE’ from mobile device● Patient information is consolidated into ‘must

know’ information● Information plays audibly via Bluetooth while en

route to client● GCM capitalizes on travel time, arriving well-

prepared for visit

Marketing Plan: SWOT Analysis● Strengths

o Low start-up costs due to ease of implementation with no capital expenseo Training can be done remotely via webinar o Focus is on the client and their family

● Weaknesseso New product that might take time to market/raise excitement

● Opportunitieso Partnerships with and endorsements from professional organizationso Room for expansion/add-onso Potential for application to CMS for reimbursement

● Threatso Some similar models that we surpass in features and interoperability

Competitor Analysis

PAGE

CareTree JewelCode

GCM Doctors FamiliesMobile

Convenience Audio-Feature

Financial Feasibility for GCM Partners ● PAGE improves efficiency for a 20% increase in productive time● PAGE pays for itself in one year even if there is only one GCM

Without PAGE:● Average Net Income from Client Visits ….... $38,958

With PAGE:● Average Net Income from Client Visits …….. $46,750● Positive Gain in Net Income …………………….. $7,792

Forecasted Financial Drivers● Market exceeds 11,000 potential GCM partners, still growing● Anticipating initial 70% renewal rate up to FY3● Charge 18% of initial investment annually for maintenance● Most likely scenario:

o 1% Market Share by end of FY3o Average breakdown of small (½), medium (⅓), and large

( ) organizations⅙o Duplicating volume annually until FY3

Net Income Scenarios

Future Growth

● Short Term:o Endorsements from National Association of Geriatric Care

Managers and other professional organizations

● Mid Term:o Work with Centers for Medicare and Medicaid to get

reimbursement for organizations who implement

● Long Term:o Link to government based financial assistanceo Suggest local support services via data mining

Questions?