INFOGRAPHIC: 2012 BrandZ Top 100 Most Valuable Global Brands

182,95119%

115,98515%

107,857-3%

76,651-2%

68,870-1%

47,041-18%

74,2861%

95,18817%

2006 2007 2008 2009

2010 2011 2012

FACEBOOK

HERMÈS

MASTERCARD

RALPHLAUREN

HUGOBOSS

THE HOMEDEPOT

STARBUCKS

CLINIQUE

ROLEX

VISA

TOP 10 BRANDS

NEWCOMERS

YEAR ON YEAR CHANGE

TOP 10 RISERS 2011-2012

APPLE

IBM

GOOGLE

AT&T

MCDONALD’S

MICROSOFT

COCA-COLA

MARLBORO

VERIZON

CHINAMOBILE

1ST AFRICAN BRAND BRANDS GETTING YOUNGER

AVERAGE VALUE WITH WOMEN IN THE BOARDROOM

BRANDZ PORTFOLIO VS. S&P 500 (APR 2006 - MAY 2012)

60%

40%

20%

0%

-20%

-40%

-60%

73,6129%

49,15115%

15% 15% 13% 8% 2% 1% 0% -1% -5% -5% -7% -7% -16%

Sep 06 Jan 07 May 07 Sep 07 Jan 08 May 08 Sep 08 Jan 09 May 09 Sep 09 Jan 10 May 10 Sep 10 Jan 11 May 11 Sep 11 Jan 12 May 12

Values shown are in $ millions

Values shown are in $ millions

Candles indicate the average age of the Top 100 brands

74%

61%

53%

33%

36%

43%

51%

34%

43%

AVERAGE VALUE OF BRANDS WITH WOMEN $27Bn

WITHOUT $13.2Bn

BRANDZ™ PORTFOLIO 37.5%

S&P 500 0.4%

31%

LUXURY FAST FOOD APPAREL OIL & GAS TECHNOLOGY SOFTDRINKS

FINANCIAL INSTITUTIONS BEER PERSONAL

CARE RETAIL CARS TELECOMPROVIDERS INSURANCE

D $7,601H L

$8,852K F C

$7,813S T A T E F A R M$8,519V O L K S A G E N

M

$13,940S I N O P E C

$11,838M O U T A I

$9,273M T N$11,531A I R T E L

$9,206I K E A

$13,083C ‘

M

E A L HT B A N K

$8,599C H E V R O N

To download the full report go to: www.millwardbrown.com/brandz