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Effectively Communicating Complex Data

Jeremy Clopton, CFE, CPA, ACDA

Director

BKD, LLP

Effectively Communicating Complex Data

Presented by:

Jeremy Clopton, CPA, CFE, ACDA, CIDA

Volume of Data is Increasing

Source: https://nsa.gov1.info/utah-data-center/udc-photo.html

Confusion is Increasing

“ ”The signal is the truth. The noise is what distracts us from the truth.

Nate SilverFive Thirty-Eight

Is Big Data the Problem or Solution?

Our Focus is the Problem

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One Major Challenge

@Vcondley

RT @AlanKestrel750: The Hillary Victory Fund raises money for her campaign, the DNC, and state Dem parties.

…analysis methods designed to extract useful information for answering

strategic questions...

The Solution is Analytics

The Other Major Challenge

The Solution is Data Visualization

Creativity is Critical

Success Requires a Shift in Mindset

Ask a Strategic Question

Define Objectives

Obtain Data

Develop & Apply

Procedures

Analyze Results

Manage (Use) Results

The Data Analytics Process

Key Design Elements

Message

What Is the Message?

Critical

DataWho

What

When Where

Why

How

Important Questions

Simplicity

Accessories

Color Selection

Predefined Meaning

Visual Type

Consider Small Multiples

Communication Principles

Purpose

Goals

Audience

Be Selective

What’s the Point?

How About Now?

Go Beyond the Traditional Systems

Focus on What’s Important

People

Topics

Events

Sentiment

Emotion

Think Visual

Show Your Audience the Results

Balance

Sheet

Income

Statement

Earnings

Earnings

Accrued Liabilities

“We need earnings.”An accrual is created, just in case

earnings come up short.

Accrued Liabilities

Accrued Liabilities

Explaining Complex Accounting Topics

Role of Data

What’s Your Plan?

Applications to Fraud Examiners

Examples

Reputational Risk Management

Evaluating Culture

$$$

$$ $

Legit VendorEmployee

Straw Vendor

Company

Straw Vendors

Corruption

Step 1

Source: http://www.flowingdata.com

Step 2

Source: http://www.flowingdata.com

Step 3

Source: http://www.flowingdata.com

Step 4

Source: http://www.flowingdata.com

Step 5

Source: http://www.flowingdata.com

Step 6

Source: http://www.flowingdata.com

“ ”

The wonderful thing about data, is data are wonderful things.

New Mindset

“ ”

The data is neutral, it’s the people using it that have the agenda.

Manoush ZomorodiNote to Self

My Challenge to You

Jeremy Clopton, CPA, CFE, ACDA, CIDADirector | BKD, LLPPractice Leader – Big Data & Analytics, Digital Forensics

E: jclopton@bkd.comW: http://bkd.com/bigdataT: @JeremyCloptonL: http://www.linkedin.com/in/jeremyclopton

Thank You

Resources

Data Fluency

Zach Gemignani & Chris Gemignani

Data Points

Visualize This

Nathan Yau

Nancy Duarte

http://duarte.com

Flowing Data

http://flowingdata.com

Edward Tufte

http://edwardtufte.com

Effectively Communicating Complex Data

Jeremy Clopton, CFE, CPA, ACDA

Director

BKD, LLP