Distributing and Monetizing Applications through the Windows® Marketplace for Mobile

Distributing and Monetizing Applications through the Windows® Marketplace for Mobile

Daniel Bouie & John BrunoMicrosoft

YOY

% sh

ippi

ng g

rowt

h 35

30

25

20

15

10

5

0

2006 – 2010Source: Gartner Dataquest, and IDC 2006

18.6%Mobile PCs

5.8%Mobile Phones

3.9%Desktop PCs

34.1%Converged

Mobile Phones

Why Mobile?

160 Mobile Operator Partners in 55 countries50 Device Makers

The Windows Mobile World

‣ Applications and services are key drivers‣ Marketplaces are core part of experience‣ Developer revenue share is increasing

Ecosystem Revolution

‣ UX Upgrade‣ Improved browsing with Internet

Explorer‣ Impressive touch capabilities‣ Widget platform‣ Application Marketplace

Windows Mobile 6.5An introduction…

Convenient purchase, download and installation• Complete purchase from phone or web• Seamless download and installation• Pay with credit card or your mobile operator bill!

Worry-free shopping experience• Applications tested to run on your phone model• Automatic updates for purchased apps• DIY refund• Re-download purchased apps onto new phone

Great discovery of the store and specific products• Easily navigate a large library of applications• Access user ratings and reviews• Advanced search, sort and filter capabilities

Windows Marketplace for MobileConnecting users with great apps!

‣ Support for multiple content types‣ Key top-level content groups‣ Comprehensive category set

New

Showcase

Categories

Search

Most Popular

Business

Communications

Games

Education

Entertainment

Finance

Health & Fitness

Lifestyle

Music & Video

Productivity

Travel

Utilities

others…

Managed Code

Widgets

Native Code

Catalog Architecture

Mobile Operator

Value Proposition

‣ Develop with familiar tools.‣ Simple and transparent

publishing process.‣ Reach all Windows Phone

users.‣ Strong ROI.

FamiliarTools

‣ Centralized developer portal for one-stop publishing and app management

‣ Transparent policies for the types of applications allowed in the catalog

‣ SDKs, documentation & support

TransparentProcesses and Policies

US

CanadaBrazil

Mexico

Japan

Australia

India

Hong Kong

Taiwan

SingaporeNew Zealand

Poland

Portugal

UKGermany

France

SpainItaly

Netherlands

AustriaBelgiumDenmarkFinland

GreeceIreland

Luxembourg

Norway

SwedenSwitzerland

AMERICAS

EMEA

ASIA/PACIFIC

Global reach

Developer70%

MSFT & Ecosystem30%

Competitive Revenue Share

Portal Demo

Developer Dashboard

Actionable notifications.

High level performance

reporting.

Detailed MetadataSimple

Navigation.Advanced Search.

Extensive metadata.

‣ Create a Marketplace publisher account @

http://developer.windowsmobile.com- Establish a business profile- Remit subscription fee- Get vetted- Start publishing

Signing up

• Author Metadata• Certify• Sign

Provision

Application Provisioning

• Types of content prohibited within Windows Marketplace• Based on experience with other Microsoft marketplaces,

and the Global Network InitiativeContent Policies

• Types of applications which ISVs are not allowed to distribute via Windows MarketplaceApplication Policies

• Check that application is well written• Installs, uninstalls, no malware, no memory leaks, doesn’t

change other apps on the device• Set of 60 objective criteria

Windows Mobile Logo Testing

Application Certification

‣ Transactional reporting‣ User ratings and reviews‣ Geographical distribution reports

Reporting

PaymentProcesso

r

Microsoft

EFTDeveloper

Payout CurrenciesUS Dollar, Euro, British Pound, Canadian Dollar, Australian Dollar, Japanese Yen

Getting Paid

FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

ANNOUNCEMENT

SUBMISSIONLAUNCH

SELL

REGISTRATION

Timeline

Familiar ToolsGlobal DistributionCompetitive Revenue ShareStreamlined Transparent Publishing

Learn more @ http://developer.windowsmobile.com

Recap

http://developer.windowsmobile.comhttp://blogs.msdn.com/windowsmobile

@wmdev

Daniel Bouiedbouie@microsoft.com

John Brunojobruno@microsoft.com

Contact Us