Delivering Effective Presentations Korky Kathman Communications Chair, Coppell Lions Club

Delivering Effective

PresentationsKorky Kathman

Communications Chair, Coppell Lions Club

Objectives for Today

• Identify Presentation Expectations• Analyzing the Audience• Producing your Story• Performance Tips• Q&A

Presentation Expectations

Question 1:

What makes a presentation effective?

Question 2:

What makes a presentation bad?

Effective Presentations

• Create and Engage the audience’s curiosity

• Entertain!

• Educate

• Inform listeners

• Move the audience to action

Meeting Expectations

• Be Enthusiastic

• Be Knowledgeable

• Be Energetic

• Engage your Audience – Ask Questions

Who Is Your Audience?

WIIFM

Who Is Your Audience?

• Demographics

• Biases / Sacred Cows

• Venue / Time

• What is THEIR interest in YOUR topic?

• What’s the end game?

Analyze Your Audience

• What is their perception of you and your organization?

• What are their questions likely to be?

• What is personally at stake for them?

• How much detail do they need?

Producing Your Story

Prepare Your Topic

• Be an expert

• Keep content and sources fresh

• Emphasize relevance (WIIFM)

Prepare Your Topic

• Avoid being Captain Obvious

• Write it out / Outline

• Rehearse

• Anticipate questions

Performance Tips

Performance Tips

• Slide Presentation Tips

• Podium Panic

• Body Language

• Beginnings and Endings

• Questions & Answers

Slide Presentation Tips

• Use a Consistent Template

• Introduction Slide and Ending Slide

• Use art/graphics sparingly

• Contact Information

Slide Creation

• Big / Simple / Clear

• Use large type for visibility

• Keep bullets to 5 points or less

• Choose sensible backgrounds

Slide Creation

• Big / Simple / Clear

• Use large type for visibility

• Keep bullets to 5 points or less

• Choose sensible backgrounds

• Big / Simple / Clear

• Use large type for visibility

• Keep bullets to 5 points or less

• Choose sensible backgrounds

Slide Creation

Slide Creation

• Arial / Helvetica / News Gothic

• Avoid overuse of shadow and red

• Minimize animations and transitions

Podium Panic

For some people, the thought of giving a presentation is more frightening than falling off a cliff, financial difficulties, snakes and even death.

Dealing with Podium Panic

• Be Yourself

• Be Prepared

• Get off to a comfortable start

• Nervousness is usually invisible

• Audiences are forgiving

Dealing with Podium Panic

• Find a Friendly Face or Two

• Interact with Balance

• Personalize the Experience

• Keep Focused on the Path

Body Language

• Dress Appropriately

• Get rid of your pocket goodies

• Don’t be a statue

• Eye Contact

Body Language (No No’s)

• Don’t lean on the podium

• Don’t sway in place

• Don’t be immobile

• Don’t read the slides

• Don’t bite your nails

Body Language (No No’s)

• Don’t hold a pen or marker

• Don’t cross your arms

• Don’t chew gum or candy

• Don’t shuffle notes or cards

• Don’t crack your knuckles

Body Language (DO’s)

• Keep Relaxed and informal

• Maintain an Open Posture

• Use emotion and inflection

• Move around naturally

• Smile and enjoy yourself

Beginnings and Endings

• Introduction is the most important

• Engage your audience from the start

• State clear objectives/expectations

• Engaging Questions

The Opening

Beginnings and Endings

• State original expectations

• Present a Summary

• What do you want the audience to do?

• Leave 5-10 min for Q&A

The Ending

Questions & Answers

• Opportunity to reinforce presentation

• Keep answers broad and brief

• Avoid negativity

• Repeat question if appropriate

• Clarify the question

NEVER argue with a member of

the audience.

THE RULE

What Did We Learn Today?

• How to set proper expectations• Analyzing the Audience• Producing your Story• Performance Tips• Q&A

Questions & Answers

Lion Korky KathmanCommunications Chair

Coppell Lions Clubkkathman@verizon.net