View
218
Download
0
Category
Preview:
Citation preview
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide1111
QuickTime™ and aMPEG-4 Video decompressor
are needed to see this picture.
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide2222
OutlineOutline• Team IntroductionTeam Introduction• Problem & SolutionProblem & Solution• Goals & ObjectivesGoals & Objectives• How Does It work?How Does It work?• RisksRisks• SchedulesSchedules• BudgetsBudgets• Marketing PlanMarketing Plan• Management PlanManagement Plan
ConclusionConclusion
• Team IntroductionTeam Introduction• Problem & SolutionProblem & Solution• Goals & ObjectivesGoals & Objectives• How Does It work?How Does It work?• RisksRisks• SchedulesSchedules• BudgetsBudgets• Marketing PlanMarketing Plan• Management PlanManagement Plan
ConclusionConclusion
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide3333
Team IntroductionTeam Introduction
Clint WinfreyClint Winfrey Mike HedrickMike Hedrick Greg TurnerGreg Turner
Jeremy HoeslyJeremy HoeslyDaniel AllenDaniel AllenShane TynerShane Tyner
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide4444
Organizational Organizational StructureStructure
Clinton Winfrey
Team LeaderWeb Designer
Clinton Winfrey
Team LeaderWeb Designer
Greg TurnerMarketing
Expert
Greg TurnerMarketing
Expert
Shane TynerFinance Expert
Doc Mgmt
Shane TynerFinance Expert
Doc Mgmt
Jeremy HoeslyMain
PresenterWeb Designer
Jeremy HoeslyMain
PresenterWeb Designer
Daniel AllenProgramming
Expert
Daniel AllenProgramming
Expert
Mike Hedrick
TechnologyExpert
Mike Hedrick
TechnologyExpert
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide5555
The ProblemThe Problem
Leaving personal items behind Leaving personal items behind can cost time and money.can cost time and money.Leaving personal items behind Leaving personal items behind can cost time and money.can cost time and money.
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide6666
A Vivid ExampleA Vivid Example
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide7777
Importance of the Importance of the ProblemProblem
Personal possessions such as portable Personal possessions such as portable electronic devices can be left and/or stolen.electronic devices can be left and/or stolen.•A 2003 A 2003 TimeTime magazine article estimates 1,600 magazine article estimates 1,600 laptops are stolen each day in the United States laptops are stolen each day in the United States alone.alone.•Brigadoon Software reports in a 2004 study Brigadoon Software reports in a 2004 study that only 6.7% of stolen portable electronic that only 6.7% of stolen portable electronic devices are ever recovered.devices are ever recovered.
The FBI projects only 3% of stolen laptops are The FBI projects only 3% of stolen laptops are restored to their owners.restored to their owners.
Personal possessions such as portable Personal possessions such as portable electronic devices can be left and/or stolen.electronic devices can be left and/or stolen.•A 2003 A 2003 TimeTime magazine article estimates 1,600 magazine article estimates 1,600 laptops are stolen each day in the United States laptops are stolen each day in the United States alone.alone.•Brigadoon Software reports in a 2004 study Brigadoon Software reports in a 2004 study that only 6.7% of stolen portable electronic that only 6.7% of stolen portable electronic devices are ever recovered.devices are ever recovered.
The FBI projects only 3% of stolen laptops are The FBI projects only 3% of stolen laptops are restored to their owners.restored to their owners.
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide8888
Our SolutionOur Solution
Commo NeoCommo NeoFrom Latin From Latin commoneocommoneo::to remind, remember, to remind, remember, recollectrecollect
Commo NeoCommo NeoFrom Latin From Latin commoneocommoneo::to remind, remember, to remind, remember, recollectrecollect
Source: Source: Online Latin-English Translator by Djun KimOnline Latin-English Translator by Djun Kimhttp://sunsite.ubc.ca/LatinDictionary/
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide9999
The GoalThe Goal
Prevent items from being permanently lost Prevent items from being permanently lost by tracking each personal item of value.by tracking each personal item of value.Prevent items from being permanently lost Prevent items from being permanently lost by tracking each personal item of value.by tracking each personal item of value.
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide11001100
ObjectivesObjectivesDesign a device that…Design a device that…
•is portable enough to be worn or carriedis portable enough to be worn or carried
•can track multiple itemscan track multiple items
•will alert the user if items exceed a will alert the user if items exceed a certain distance from him or hercertain distance from him or her
•is battery-operatedis battery-operated
is programmable and customizableis programmable and customizable
Design a device that…Design a device that…
•is portable enough to be worn or carriedis portable enough to be worn or carried
•can track multiple itemscan track multiple items
•will alert the user if items exceed a will alert the user if items exceed a certain distance from him or hercertain distance from him or her
•is battery-operatedis battery-operated
is programmable and customizableis programmable and customizable
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide11111111
How Does It Work?How Does It Work?
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide11221122Functional Functional
Component Component DiagramDiagram
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide11331133
Why Bluetooth?Why Bluetooth?•It’s affordable: At 1000 quantity each chip It’s affordable: At 1000 quantity each chip
costs $6.costs $6.•It’s portable: Bluetooth chipsets are smaller It’s portable: Bluetooth chipsets are smaller
than change currency and consume 4dBm of than change currency and consume 4dBm of power.power.
•It’s standardized: Official specifications are It’s standardized: Official specifications are ratified by the Bluetooth Special Interest ratified by the Bluetooth Special Interest Group, primarily a volunteer organization Group, primarily a volunteer organization headed by member companies.headed by member companies.It’s robust: The technology was designed with It’s robust: The technology was designed with interference in mind. Rapid frequency hops interference in mind. Rapid frequency hops ensure that communication is maintained.ensure that communication is maintained.
•It’s affordable: At 1000 quantity each chip It’s affordable: At 1000 quantity each chip costs $6.costs $6.
•It’s portable: Bluetooth chipsets are smaller It’s portable: Bluetooth chipsets are smaller than change currency and consume 4dBm of than change currency and consume 4dBm of power.power.
•It’s standardized: Official specifications are It’s standardized: Official specifications are ratified by the Bluetooth Special Interest ratified by the Bluetooth Special Interest Group, primarily a volunteer organization Group, primarily a volunteer organization headed by member companies.headed by member companies.It’s robust: The technology was designed with It’s robust: The technology was designed with interference in mind. Rapid frequency hops interference in mind. Rapid frequency hops ensure that communication is maintained.ensure that communication is maintained.
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide11441144Scientific Merit & Scientific Merit &
Technical Technical InnovationInnovation
•Commo NeoCommo Neo applies Bluetooth applies Bluetooth wireless technology in unique wireless technology in unique ways, specifically range detection ways, specifically range detection and the use of transceiver tags for and the use of transceiver tags for tracking.tracking.
•Our product involves non-trivial Our product involves non-trivial software for configuring and software for configuring and switching between profile piconets.switching between profile piconets.The device is versatile enough to The device is versatile enough to be implemented in a number of be implemented in a number of enclosures.enclosures.
•Commo NeoCommo Neo applies Bluetooth applies Bluetooth wireless technology in unique wireless technology in unique ways, specifically range detection ways, specifically range detection and the use of transceiver tags for and the use of transceiver tags for tracking.tracking.
•Our product involves non-trivial Our product involves non-trivial software for configuring and software for configuring and switching between profile piconets.switching between profile piconets.The device is versatile enough to The device is versatile enough to be implemented in a number of be implemented in a number of enclosures.enclosures.
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide11551155
Phase 0 SchedulePhase 0 Schedule
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide11661166
Phase 1 SchedulePhase 1 Schedule
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide11771177
Phase 2 SchedulePhase 2 Schedule
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide11881188
Phase 3 SchedulePhase 3 Schedule
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide11991199
RisksRisks
11Low Customer Low Customer
AcceptanceAcceptance
22Limited Target Limited Target DemographicDemographic
33 High Production CostsHigh Production Costs
44 Battery Life FailureBattery Life Failure
55 Price Point a Turn-offPrice Point a Turn-off
Like
lihoo
Like
lihoo
dd
ConsequencConsequencee
33
22
11
44
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide22002200
Phase 1 BudgetPhase 1 BudgetStaff DescriptionStaff Description Hours NeededHours Needed SalarySalary Sub TotalSub Total
Project managerProject manager 300300 7600076000 1096110961
Web MasterWeb Master 180180 5500055000 47594759
Marketing ManagerMarketing Manager 240240 6900069000 79617961
Finance ManagerFinance Manager 180180 7100071000 61446144
Research ManagerResearch Manager 200200 6300063000 60576057
Software Engineer Software Engineer 200200 7000070000 67306730
Sub Total Sub Total 4261242612
40% Overhead40% Overhead 1704417044
Total Labor CostTotal Labor Cost 5965659656
Personnel BudgetPersonnel Budget
Staff DescriptionStaff Description UnitsUnits Cost / UnitCost / Unit Sub Total Sub Total
Red Hat Enterprise ClientsRed Hat Enterprise Clients 66 179179 10741074
Microsoft Front PageMicrosoft Front Page 11 400400 400400
Misc. SoftwareMisc. Software 11 500500 500500
Open officeOpen office 66 00 00
Sub Total Sub Total 19741974
40% Overhead40% Overhead 790790
Total Labor CostTotal Labor Cost 27632763
Software BudgetSoftware Budget
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide22112211
Phase 1 BudgetPhase 1 BudgetStaff DescriptionStaff Description UnitsUnits Cost / UnitCost / Unit Sub TotalSub Total
Snap Server 4500Snap Server 4500 22 41004100 82008200
WorkstationsWorkstations 66 15001500 90009000
MonitorsMonitors 77 150150 10501050
PrintersPrinters 22 700700 14001400
RouterRouter 11 30003000 30003000
Fast Ethernet Switch 48 portFast Ethernet Switch 48 port 11 15001500 15001500
Misc. Cables & ConnectorsMisc. Cables & Connectors 11 600600 600600
Sub Total Sub Total 2475024750
40% Overhead40% Overhead 99009900
Total Labor CostTotal Labor Cost 3465034650
Hardware BudgetHardware Budget
Budget ItemsBudget Items Sub TotalSub Total
Personnel TotalPersonnel Total 5965659656
Hardware TotalHardware Total 3465034650
Software TotalSoftware Total 27632763
TotalTotal 9706997069
Budget TotalsBudget Totals
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide22222222
Phase 2 BudgetPhase 2 BudgetStaff DescriptionStaff Description Hours NeededHours Needed SalarySalary Sub TotalSub Total
Project managerProject manager 16001600 7600076000 5846158461
Web MasterWeb Master 900900 5500055000 2379823798
Marketing ManagerMarketing Manager 15001500 6900069000 4976049760
Finance ManagerFinance Manager 13001300 7100071000 4437544375
Hardware EngineerHardware Engineer 16001600 6400064000 4923049230
Research ManagerResearch Manager 16001600 6300063000 4846148461
Software Engineer Software Engineer 16001600 7000070000 5384653846
DBADBA 900900 6000060000 2596225962
LawyerLawyer 300300 7500075000 2163421634
Technicians (4)Technicians (4) 600600 3600036000 1038410384
Programmers (2)Programmers (2) 38403840 5500055000 101538101538
Sub Total Sub Total 487449487449
40% Overhead40% Overhead 194980194980
Total Labor CostTotal Labor Cost 682429682429
Personnel BudgetPersonnel Budget
Staff DescriptionStaff Description UnitsUnits Cost / UnitCost / Unit Sub TotalSub Total
Bluetooth Development Bluetooth Development Software kitsSoftware kits
33 30003000 90009000
Red Hat Enterprise ClientsRed Hat Enterprise Clients 77 179179 12531253
Open OfficeOpen Office 66 00 00
Sub Total Sub Total 1025310253
40% Overhead40% Overhead 41014101
Total Labor CostTotal Labor Cost 1435414354
Software BudgetSoftware Budget
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide22332233
Phase 2 BudgetPhase 2 BudgetStaff DescriptionStaff Description UnitsUnits Cost / UnitCost / Unit Sub TotalSub Total
Blue Tooth Test EquipmentBlue Tooth Test Equipment 22 990990 19801980
Terabyte for snap serverTerabyte for snap server 44 40004000 1600016000
T1 Lease T1 Lease 44 500500 20002000
Cisco FirewallCisco Firewall 11 20002000 20002000
Work stationsWork stations 77 15001500 1050010500
Misc. cables & ConnectorsMisc. cables & Connectors 11 10001000 10001000
IC CasingIC Casing 10001000 11 10001000
BlueTooth chipsBlueTooth chips 10001000 66 60006000
Bluetooth crystalsBluetooth crystals 10001000 .35.35 350350
Resistors, crystals, and wires Resistors, crystals, and wires 11 200200 200200
MonitorsMonitors 77 150150 10501050
Sub Total Sub Total 4208042080
40% Overhead40% Overhead 1683216832
Total Labor CostTotal Labor Cost 5891258912
Hardware BudgetHardware Budget
Budget ItemsBudget Items Sub TotalSub Total
Personnel TotalPersonnel Total 682429682429
Hardware TotalHardware Total 5891258912
Software TotalSoftware Total 1435414354
TotalTotal 755695755695
Budget TotalsBudget Totals
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide22442244
Phase 3 BudgetPhase 3 BudgetStaff DescriptionStaff Description Hours NeededHours Needed SalarySalary Sub TotalSub Total
Project managerProject manager 15001500 7600076000 5480754807
Web MasterWeb Master 12001200 5500055000 3173031730
Marketing ManagerMarketing Manager 15001500 6900069000 4975949759
Finance ManagerFinance Manager 10001000 7100071000 3413434134
Hardware EngineerHardware Engineer 12001200 6400064000 3692336923
Research ManagerResearch Manager 12001200 6300063000 3634636346
System ManagerSystem Manager 12001200 6100061000 3519235192
Software Engineer Software Engineer 12001200 7000070000 4038440384
DBADBA 12001200 6000060000 3461534615
LawyerLawyer 300300 7500075000 1081710817
Tech phone support (5)Tech phone support (5) 2080020800 2400024000 240000240000
Technicians (3)Technicians (3) 500500 3600036000 86538653
Programmers (2)Programmers (2) 10001000 5500055000 2644226442
Sub Total Sub Total 639802639802
40% Overhead40% Overhead 255921255921
Total Labor CostTotal Labor Cost 895723895723
Personnel BudgetPersonnel Budget
Staff DescriptionStaff Description UnitsUnits Cost / UnitCost / Unit Sub TotalSub Total
Red Hat Enterprise ClientsRed Hat Enterprise Clients 77 179179 12531253
Sub Total Sub Total 12531253
40% Overhead40% Overhead 501501
Total Labor CostTotal Labor Cost 17541754
Software BudgetSoftware Budget
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide22552255
Phase 3 BudgetPhase 3 BudgetStaff DescriptionStaff Description UnitsUnits Cost / UnitCost / Unit Sub TotalSub Total
Work stationsWork stations 77 15001500 1050010500
BlueTooth chipsBlueTooth chips 75007500 55 3750037500
IC casingIC casing 75007500 .50.50 37503750
Bluetooth crystalsBluetooth crystals 75007500 .25.25 18751875
Resistors, crystals, and wires Resistors, crystals, and wires 11 10001000 10001000
MonitorsMonitors 77 150150 10501050
Sub Total Sub Total 5567555675
40% Overhead40% Overhead 2227022270
Total Labor CostTotal Labor Cost 7794577945
Hardware BudgetHardware Budget
Budget ItemsBudget Items Sub TotalSub Total
Personnel TotalPersonnel Total 895723 895723
Hardware TotalHardware Total 7794577945
Software TotalSoftware Total 17541754
TotalTotal 975422975422
Budget TotalsBudget Totals
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide22662266
Total BudgetTotal BudgetBudget ItemsBudget Items Sub TotalSub TotalPersonnel TotalPersonnel Total $1,637,808$1,637,808Hardware TotalHardware Total $171,507$171,507Software TotalSoftware Total $18,871$18,871TotalTotal $1,828,186$1,828,186
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide22772277
Who Is Our Who Is Our Customer?Customer?
•Our initial customer is business Our initial customer is business and convention travelers ranging and convention travelers ranging in age from 18-64 years with in age from 18-64 years with some technological savvy.some technological savvy.38.3 million American adults 38.3 million American adults made business-related trips of made business-related trips of 50 miles or more.50 miles or more.
•Our initial customer is business Our initial customer is business and convention travelers ranging and convention travelers ranging in age from 18-64 years with in age from 18-64 years with some technological savvy.some technological savvy.38.3 million American adults 38.3 million American adults made business-related trips of made business-related trips of 50 miles or more.50 miles or more.2000 US Census2000 US Census
(in millions)(in millions)
Source: National Business Travel Source: National Business Travel AssociationAssociation
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide22882288
Cost AnalysisCost Analysis
Break Even Point: 20,079 Break Even Point: 20,079 devices produceddevices producedList Price: $99.99List Price: $99.99Sales Volume Per Period: Sales Volume Per Period: 40,000 devices40,000 devices
Break Even Point: 20,079 Break Even Point: 20,079 devices produceddevices producedList Price: $99.99List Price: $99.99Sales Volume Per Period: Sales Volume Per Period: 40,000 devices40,000 devices
Variable costs/deviceVariable costs/device
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide22992299
Market AnalysisMarket Analysis
Annual RevenueAnnual Revenue Gross MarginGross Margin
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide33003300
Management PlanManagement Plan•Meetings every Meetings every
Tuesday at 5:00PMTuesday at 5:00PM•Communication via Communication via
Internet and Internet and telephonetelephone
•Deadlines and Deadlines and progress checksprogress checks
•TestingTesting•How do we measure How do we measure
success?success?Are there testing Are there testing risks?risks?
•Meetings every Meetings every Tuesday at 5:00PMTuesday at 5:00PM
•Communication via Communication via Internet and Internet and telephonetelephone
•Deadlines and Deadlines and progress checksprogress checks
•TestingTesting•How do we measure How do we measure
success?success?Are there testing Are there testing risks?risks?
Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide33113311
Management PlanManagement PlanPerformance assessmentPerformance assessment•Progress performance assessments Progress performance assessments •Individual department milestones Individual department milestones •Company progress performance formsCompany progress performance formsMonthly reportsMonthly reports•Progress summaryProgress summary•Awards of excellence for individual employeesAwards of excellence for individual employees•Hourly breakdown of all employeesHourly breakdown of all employees•Hourly wages in totalHourly wages in total•Vacation, sick leave, and personal time reportsVacation, sick leave, and personal time reports
Progress in respect to our projected progressProgress in respect to our projected progress
Performance assessmentPerformance assessment•Progress performance assessments Progress performance assessments •Individual department milestones Individual department milestones •Company progress performance formsCompany progress performance formsMonthly reportsMonthly reports•Progress summaryProgress summary•Awards of excellence for individual employeesAwards of excellence for individual employees•Hourly breakdown of all employeesHourly breakdown of all employees•Hourly wages in totalHourly wages in total•Vacation, sick leave, and personal time reportsVacation, sick leave, and personal time reports
Progress in respect to our projected progressProgress in respect to our projected progress
Recommended