Commo NeoFinal May 3, 2005 Slide Commo Neo Final May 3, 2005 Slide 1

Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide1111

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OutlineOutline• Team IntroductionTeam Introduction• Problem & SolutionProblem & Solution• Goals & ObjectivesGoals & Objectives• How Does It work?How Does It work?• RisksRisks• SchedulesSchedules• BudgetsBudgets• Marketing PlanMarketing Plan• Management PlanManagement Plan

ConclusionConclusion

• Team IntroductionTeam Introduction• Problem & SolutionProblem & Solution• Goals & ObjectivesGoals & Objectives• How Does It work?How Does It work?• RisksRisks• SchedulesSchedules• BudgetsBudgets• Marketing PlanMarketing Plan• Management PlanManagement Plan

ConclusionConclusion


Team IntroductionTeam Introduction

Clint WinfreyClint Winfrey Mike HedrickMike Hedrick Greg TurnerGreg Turner

Jeremy HoeslyJeremy HoeslyDaniel AllenDaniel AllenShane TynerShane Tyner


Organizational Organizational StructureStructure

Clinton Winfrey

Team LeaderWeb Designer

Clinton Winfrey

Team LeaderWeb Designer

Greg TurnerMarketing

Expert

Greg TurnerMarketing

Expert

Shane TynerFinance Expert

Doc Mgmt

Shane TynerFinance Expert

Doc Mgmt

Jeremy HoeslyMain

PresenterWeb Designer

Jeremy HoeslyMain

PresenterWeb Designer

Daniel AllenProgramming

Expert

Daniel AllenProgramming

Expert

Mike Hedrick

TechnologyExpert

Mike Hedrick

TechnologyExpert


The ProblemThe Problem

Leaving personal items behind Leaving personal items behind can cost time and money.can cost time and money.Leaving personal items behind Leaving personal items behind can cost time and money.can cost time and money.


A Vivid ExampleA Vivid Example


Importance of the Importance of the ProblemProblem

Personal possessions such as portable Personal possessions such as portable electronic devices can be left and/or stolen.electronic devices can be left and/or stolen.•A 2003 A 2003 TimeTime magazine article estimates 1,600 magazine article estimates 1,600 laptops are stolen each day in the United States laptops are stolen each day in the United States alone.alone.•Brigadoon Software reports in a 2004 study Brigadoon Software reports in a 2004 study that only 6.7% of stolen portable electronic that only 6.7% of stolen portable electronic devices are ever recovered.devices are ever recovered.

The FBI projects only 3% of stolen laptops are The FBI projects only 3% of stolen laptops are restored to their owners.restored to their owners.

Personal possessions such as portable Personal possessions such as portable electronic devices can be left and/or stolen.electronic devices can be left and/or stolen.•A 2003 A 2003 TimeTime magazine article estimates 1,600 magazine article estimates 1,600 laptops are stolen each day in the United States laptops are stolen each day in the United States alone.alone.•Brigadoon Software reports in a 2004 study Brigadoon Software reports in a 2004 study that only 6.7% of stolen portable electronic that only 6.7% of stolen portable electronic devices are ever recovered.devices are ever recovered.

The FBI projects only 3% of stolen laptops are The FBI projects only 3% of stolen laptops are restored to their owners.restored to their owners.


Our SolutionOur Solution

Commo NeoCommo NeoFrom Latin From Latin commoneocommoneo::to remind, remember, to remind, remember, recollectrecollect

Commo NeoCommo NeoFrom Latin From Latin commoneocommoneo::to remind, remember, to remind, remember, recollectrecollect

Source: Source: Online Latin-English Translator by Djun KimOnline Latin-English Translator by Djun Kimhttp://sunsite.ubc.ca/LatinDictionary/


The GoalThe Goal

Prevent items from being permanently lost Prevent items from being permanently lost by tracking each personal item of value.by tracking each personal item of value.Prevent items from being permanently lost Prevent items from being permanently lost by tracking each personal item of value.by tracking each personal item of value.


ObjectivesObjectivesDesign a device that…Design a device that…

•is portable enough to be worn or carriedis portable enough to be worn or carried

•can track multiple itemscan track multiple items

•will alert the user if items exceed a will alert the user if items exceed a certain distance from him or hercertain distance from him or her

•is battery-operatedis battery-operated

is programmable and customizableis programmable and customizable

Design a device that…Design a device that…

•is portable enough to be worn or carriedis portable enough to be worn or carried

•can track multiple itemscan track multiple items

•will alert the user if items exceed a will alert the user if items exceed a certain distance from him or hercertain distance from him or her

•is battery-operatedis battery-operated

is programmable and customizableis programmable and customizable


How Does It Work?How Does It Work?

Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide11221122Functional Functional

Component Component DiagramDiagram


Why Bluetooth?Why Bluetooth?•It’s affordable: At 1000 quantity each chip It’s affordable: At 1000 quantity each chip

costs $6.costs $6.•It’s portable: Bluetooth chipsets are smaller It’s portable: Bluetooth chipsets are smaller

than change currency and consume 4dBm of than change currency and consume 4dBm of power.power.

•It’s standardized: Official specifications are It’s standardized: Official specifications are ratified by the Bluetooth Special Interest ratified by the Bluetooth Special Interest Group, primarily a volunteer organization Group, primarily a volunteer organization headed by member companies.headed by member companies.It’s robust: The technology was designed with It’s robust: The technology was designed with interference in mind. Rapid frequency hops interference in mind. Rapid frequency hops ensure that communication is maintained.ensure that communication is maintained.

•It’s affordable: At 1000 quantity each chip It’s affordable: At 1000 quantity each chip costs $6.costs $6.

•It’s portable: Bluetooth chipsets are smaller It’s portable: Bluetooth chipsets are smaller than change currency and consume 4dBm of than change currency and consume 4dBm of power.power.

•It’s standardized: Official specifications are It’s standardized: Official specifications are ratified by the Bluetooth Special Interest ratified by the Bluetooth Special Interest Group, primarily a volunteer organization Group, primarily a volunteer organization headed by member companies.headed by member companies.It’s robust: The technology was designed with It’s robust: The technology was designed with interference in mind. Rapid frequency hops interference in mind. Rapid frequency hops ensure that communication is maintained.ensure that communication is maintained.

Commo NeoCommo Neo Final • May 3, 2005 • SlideFinal • May 3, 2005 • Slide11441144Scientific Merit & Scientific Merit &

Technical Technical InnovationInnovation

•Commo NeoCommo Neo applies Bluetooth applies Bluetooth wireless technology in unique wireless technology in unique ways, specifically range detection ways, specifically range detection and the use of transceiver tags for and the use of transceiver tags for tracking.tracking.

•Our product involves non-trivial Our product involves non-trivial software for configuring and software for configuring and switching between profile piconets.switching between profile piconets.The device is versatile enough to The device is versatile enough to be implemented in a number of be implemented in a number of enclosures.enclosures.

•Commo NeoCommo Neo applies Bluetooth applies Bluetooth wireless technology in unique wireless technology in unique ways, specifically range detection ways, specifically range detection and the use of transceiver tags for and the use of transceiver tags for tracking.tracking.

•Our product involves non-trivial Our product involves non-trivial software for configuring and software for configuring and switching between profile piconets.switching between profile piconets.The device is versatile enough to The device is versatile enough to be implemented in a number of be implemented in a number of enclosures.enclosures.


Phase 0 SchedulePhase 0 Schedule








RisksRisks

11Low Customer Low Customer

AcceptanceAcceptance

22Limited Target Limited Target DemographicDemographic

33 High Production CostsHigh Production Costs

44 Battery Life FailureBattery Life Failure

55 Price Point a Turn-offPrice Point a Turn-off

Like

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Like

lihoo

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ConsequencConsequencee

33

22

11

44


Phase 1 BudgetPhase 1 BudgetStaff DescriptionStaff Description Hours NeededHours Needed SalarySalary Sub TotalSub Total

Project managerProject manager 300300 7600076000 1096110961

Web MasterWeb Master 180180 5500055000 47594759

Marketing ManagerMarketing Manager 240240 6900069000 79617961

Finance ManagerFinance Manager 180180 7100071000 61446144

Research ManagerResearch Manager 200200 6300063000 60576057

Software Engineer Software Engineer 200200 7000070000 67306730

Sub Total Sub Total 4261242612

40% Overhead40% Overhead 1704417044

Total Labor CostTotal Labor Cost 5965659656

Personnel BudgetPersonnel Budget

Staff DescriptionStaff Description UnitsUnits Cost / UnitCost / Unit Sub Total Sub Total

Red Hat Enterprise ClientsRed Hat Enterprise Clients 66 179179 10741074

Microsoft Front PageMicrosoft Front Page 11 400400 400400

Misc. SoftwareMisc. Software 11 500500 500500

Open officeOpen office 66 00 00




Software BudgetSoftware Budget


Phase 1 BudgetPhase 1 BudgetStaff DescriptionStaff Description UnitsUnits Cost / UnitCost / Unit Sub TotalSub Total

Snap Server 4500Snap Server 4500 22 41004100 82008200

WorkstationsWorkstations 66 15001500 90009000

MonitorsMonitors 77 150150 10501050

PrintersPrinters 22 700700 14001400

RouterRouter 11 30003000 30003000

Fast Ethernet Switch 48 portFast Ethernet Switch 48 port 11 15001500 15001500

Misc. Cables & ConnectorsMisc. Cables & Connectors 11 600600 600600




Hardware BudgetHardware Budget

Budget ItemsBudget Items Sub TotalSub Total

Personnel TotalPersonnel Total 5965659656

Hardware TotalHardware Total 3465034650

Software TotalSoftware Total 27632763

TotalTotal 9706997069

Budget TotalsBudget Totals







Hardware EngineerHardware Engineer 16001600 6400064000 4923049230



DBADBA 900900 6000060000 2596225962

LawyerLawyer 300300 7500075000 2163421634

Technicians (4)Technicians (4) 600600 3600036000 1038410384

Programmers (2)Programmers (2) 38403840 5500055000 101538101538





Staff DescriptionStaff Description UnitsUnits Cost / UnitCost / Unit Sub TotalSub Total

Bluetooth Development Bluetooth Development Software kitsSoftware kits

33 30003000 90009000


Open OfficeOpen Office 66 00 00







Blue Tooth Test EquipmentBlue Tooth Test Equipment 22 990990 19801980

Terabyte for snap serverTerabyte for snap server 44 40004000 1600016000

T1 Lease T1 Lease 44 500500 20002000

Cisco FirewallCisco Firewall 11 20002000 20002000

Work stationsWork stations 77 15001500 1050010500

Misc. cables & ConnectorsMisc. cables & Connectors 11 10001000 10001000

IC CasingIC Casing 10001000 11 10001000

BlueTooth chipsBlueTooth chips 10001000 66 60006000

Bluetooth crystalsBluetooth crystals 10001000 .35.35 350350

Resistors, crystals, and wires Resistors, crystals, and wires 11 200200 200200







Personnel TotalPersonnel Total 682429682429











Hardware EngineerHardware Engineer 12001200 6400064000 3692336923


System ManagerSystem Manager 12001200 6100061000 3519235192


DBADBA 12001200 6000060000 3461534615

LawyerLawyer 300300 7500075000 1081710817

Tech phone support (5)Tech phone support (5) 2080020800 2400024000 240000240000

Technicians (3)Technicians (3) 500500 3600036000 86538653

Programmers (2)Programmers (2) 10001000 5500055000 2644226442





Staff DescriptionStaff Description UnitsUnits Cost / UnitCost / Unit Sub TotalSub Total








Work stationsWork stations 77 15001500 1050010500

BlueTooth chipsBlueTooth chips 75007500 55 3750037500

IC casingIC casing 75007500 .50.50 37503750

Bluetooth crystalsBluetooth crystals 75007500 .25.25 18751875

Resistors, crystals, and wires Resistors, crystals, and wires 11 10001000 10001000







Personnel TotalPersonnel Total 895723 895723






Total BudgetTotal BudgetBudget ItemsBudget Items Sub TotalSub TotalPersonnel TotalPersonnel Total $1,637,808$1,637,808Hardware TotalHardware Total $171,507$171,507Software TotalSoftware Total $18,871$18,871TotalTotal $1,828,186$1,828,186


Who Is Our Who Is Our Customer?Customer?

•Our initial customer is business Our initial customer is business and convention travelers ranging and convention travelers ranging in age from 18-64 years with in age from 18-64 years with some technological savvy.some technological savvy.38.3 million American adults 38.3 million American adults made business-related trips of made business-related trips of 50 miles or more.50 miles or more.

•Our initial customer is business Our initial customer is business and convention travelers ranging and convention travelers ranging in age from 18-64 years with in age from 18-64 years with some technological savvy.some technological savvy.38.3 million American adults 38.3 million American adults made business-related trips of made business-related trips of 50 miles or more.50 miles or more.2000 US Census2000 US Census

(in millions)(in millions)

Source: National Business Travel Source: National Business Travel AssociationAssociation


Cost AnalysisCost Analysis

Break Even Point: 20,079 Break Even Point: 20,079 devices produceddevices producedList Price: $99.99List Price: $99.99Sales Volume Per Period: Sales Volume Per Period: 40,000 devices40,000 devices

Break Even Point: 20,079 Break Even Point: 20,079 devices produceddevices producedList Price: $99.99List Price: $99.99Sales Volume Per Period: Sales Volume Per Period: 40,000 devices40,000 devices

Variable costs/deviceVariable costs/device


Market AnalysisMarket Analysis

Annual RevenueAnnual Revenue Gross MarginGross Margin


Management PlanManagement Plan•Meetings every Meetings every

Tuesday at 5:00PMTuesday at 5:00PM•Communication via Communication via

Internet and Internet and telephonetelephone

•Deadlines and Deadlines and progress checksprogress checks

•TestingTesting•How do we measure How do we measure

success?success?Are there testing Are there testing risks?risks?

•Meetings every Meetings every Tuesday at 5:00PMTuesday at 5:00PM

•Communication via Communication via Internet and Internet and telephonetelephone

•Deadlines and Deadlines and progress checksprogress checks

•TestingTesting•How do we measure How do we measure

success?success?Are there testing Are there testing risks?risks?


Management PlanManagement PlanPerformance assessmentPerformance assessment•Progress performance assessments Progress performance assessments •Individual department milestones Individual department milestones •Company progress performance formsCompany progress performance formsMonthly reportsMonthly reports•Progress summaryProgress summary•Awards of excellence for individual employeesAwards of excellence for individual employees•Hourly breakdown of all employeesHourly breakdown of all employees•Hourly wages in totalHourly wages in total•Vacation, sick leave, and personal time reportsVacation, sick leave, and personal time reports

Progress in respect to our projected progressProgress in respect to our projected progress

Performance assessmentPerformance assessment•Progress performance assessments Progress performance assessments •Individual department milestones Individual department milestones •Company progress performance formsCompany progress performance formsMonthly reportsMonthly reports•Progress summaryProgress summary•Awards of excellence for individual employeesAwards of excellence for individual employees•Hourly breakdown of all employeesHourly breakdown of all employees•Hourly wages in totalHourly wages in total•Vacation, sick leave, and personal time reportsVacation, sick leave, and personal time reports

Progress in respect to our projected progressProgress in respect to our projected progress

Documents

Commo NeoFinal May 3, 2005 Slide Commo Neo Final May 3, 2005 Slide 1