Coke vs Pepsi Marketing Mix

CH INSTITUTE OF MANAGEMENMENT AND COMMUNICATION

Submitted By :- Rajkamal Paroha

PresentersPresentersRajkamal Paroha

Topic:-Topic:-• PepsiCo Product

Mix

Pepsi has been bringing fun and refreshment to consumers for over 100 years. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898.

Pepsi can be found in nearly 200 countries around the globe.

History of Pepsi

Pepsi is a carbonated soft drink produced and manufactured by PepsiCo, and PepsiCo is the American Multinational Company and world leader in convenient snacks, foods and beverages with revenues of more than $43 billion and over 198,000 employees.

History of Pepsi

Product of Pepsi

BRANDS OF PEPSI

BEVERAGES

SLOGANS BY PEPSI COMPANY

Product mix

Product

There are many product of Pepsi.

Pepsi Beverages includes 4 product lines- Pepsi

7up,

Mirinda, Mountain Dew. These four product line cover the m ajority of the market areas.

Price

Pricing is a big part of the marketing mix.

Price is the assigned numerical monetary value of a goods, service or asset.

The price may act as a way to attract target customers

Pepsi again decides it price on the basis of competition

The company is renowned to bring the price down even up to half if needed.

The best think about the company Pepsi is that it is very flexible and it can come down with the price very quickly.

Place

It can mean a geographic location, an industry, a group of people ( segment) to whom a company wants to sell its products.

Pepsi when entering a new market does not go in alone but it looks for partners and mergers.

Pepsi has spread worldwide.

PromotionPromotion

Promotion is one of the four aspects of marketing.

Promotion comprises four subcategories: -

1. Advertising

2. Personal selling

3. Sales promotion 4. Publicity and public relations

Largest manufacturer, distributor

and marketer in the world.

Operates in

200

Countries

Worldwide

1.5 billion people consume a Coca-Cola product each day

Coke vs. Pepsifor financial position

Coke vs. Pepsifor financial position

Presented byNatasha RazzaqPresented byNatasha Razzaq

Tests of Liquidity

Tests of Liquidity

Tests of Solvency

Tests of Solvency

Presented byAsia Wajid

Tests of Profitability

Tests of Profitability

whois

Betterin

Position

whois

Betterin

Position

Presented by Fayza Presented by Fayza

Overall Performance of Pepsi & CokeOverall Performance of Pepsi & Coke

Strong Points of PepsiStrong Points of Pepsi

Generate High Working Capital Generate High Working Capital

Better Debt Service CoverageBetter Debt Service Coverage

High Turnover RatioHigh Turnover Ratio

High Liquidity High Liquidity

Weak Points of PepsiWeak Points of Pepsi

High Solvency riskHigh Solvency risk

Low ProfitabilityLow Profitability

Strong Points of Coca ColaStrong Points of Coca Cola

Low Solvency RiskLow Solvency Risk

High Profitability RatioHigh Profitability Ratio

Weak Points of Coca ColaWeak Points of Coca Cola

Low LiquidityLow Liquidity

Generate Low Working CapitalGenerate Low Working Capital

Low Debt Service CoverageLow Debt Service Coverage

Low Turnover RatioLow Turnover Ratio

Any Question Any Question