Chapter 13web.cjcu.edu.tw/~tcchang/102-2/marketing/102-2m_w15.pdf · 人員銷售與銷售促進...

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  • Chapter13Chapter13

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    personal selling:

    salesperson

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    sales force management):

    13.1

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    Territorial Sales Force Structure

    Product Sales Force Structure

    Customer Sales Force Structure

    Complex Sales ForceStructures

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    Outside and Inside Sales Forces.

    outside sales force

    inside sales force

    team selling

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    (selling process)

    13.3

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    sales promotion

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    consumer promotions

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    (trade promotions)

    (business promotion)

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    THE ENDTHE END

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