View
232
Download
0
Category
Preview:
Citation preview
7/29/2019 Blume Deck_updated RH
1/24
Good Health Gone Viral
7/29/2019 Blume Deck_updated RH
2/24
Just one person out of millions feels
alone in the crowd
Melissa Carmel Chief Health Nut for 11+ years
Gluten/Dairy allergies
Active interest in fitness, health inspiration
and natural living.
7/29/2019 Blume Deck_updated RH
3/24
But we allhave health-related questions
And the process of easily finding trustworthy answersis fragmented
Today, Melissa goes one
of twoways for answers
Friends/Family
7/29/2019 Blume Deck_updated RH
4/24
Millions of people have similar health
interests and challenges
7/29/2019 Blume Deck_updated RH
5/24
and the majority search the web to find health
information and to purchase products
80% of internet users search for health-relatedinformation*
9% of Amazon.com sales come from Health, Wellness,Beauty - 3rd most demanding line of business onAmazon (Internetretailer.com)
*Pew Internet and American Life Project - 02.24.12
7/29/2019 Blume Deck_updated RH
6/24
In the future, Melissa will go to
Her trusted hub for virtual health content, where
Google andher friends/family will be combined.
7/29/2019 Blume Deck_updated RH
7/24
A community where you can discover,
curate, and share health media with
your favorite people and brands.
The Health & Wellness Hub
7/29/2019 Blume Deck_updated RH
8/24
The first of its vertical
Specialized
C
ontent
High Social Engagement
The power ofcommunity &
relevanthealth/wellness
content
7/29/2019 Blume Deck_updated RH
9/24
Business Model
Health & Wellness Businesses pay subscriptionfee to have their own Profile Page
Database directory for all Blumers to easily find new service providers that theirfriends/family use
Example Acupuncturist, Allie Friedman, pays Blume $50 a month to promote herbusiness: show health video clips/ share health content, include flash sale promotions
Rev Share Model
Example: Blumer sees an image he/she wants to purchase, he click on the image and itleads him/her to the marketplace to purchase and Blume takes a cut of thattransaction
7/29/2019 Blume Deck_updated RH
10/24
Business Model, Contd
Blumers Businesses
Cost to Acquire a Blumer (CAC) Cost to Acquire a Business Owner (CAC)
$195,000/50,000 Blumers $195,000/500 Business Owners
= $3.90/Blumer = $390/Business Owner
Lifetime Value of Blumer(LTV) Lifetime Value of Business Owner (LTV)
$10 * 3 months * 2 years $50 * 12 months * 2 years
= $80 = $1,200
CAC is always < LTV
7/29/2019 Blume Deck_updated RH
11/24
Blume is building a team of visionaries
Melissa Carmel, Founder and CEO 3 years of sales experience, Salesforce.com
1.5+ years of sales experience, Birst, Inc., a Sequoia Capital backed Business
Intelligence solution provider
11+ years, Chief Health Nut
B.A. from University of Michigan, with an Organizational Studies degree, a
competitive interdisciplinary program that dissects organizations from the
psychological, sociological, and economic lenses.
Ryan Pletzke, Co-Founder and COO -8 years of Operations, Program and Project management experience at Leo Burnett
Experience founding two different startups., one of which included a successful exit.
16 years of competitive running and keeping healthy all that timeExperience in building successful advertising and marketing campaigns and custom
software for various industries including CPG, B2B, and health care.
7/29/2019 Blume Deck_updated RH
12/24
Advisory Board
Joanna Rees, Advisor - Committed seed investor for Blume, Inc.
Serves as an investor, board member, and senior advisor for several private
high growth companies and non-profit organizations
Mayoral Candidate of San Francisco in November 2011
Founder of VSP Capital, a San Francisco-based venture capital firm focused on
early-stage companies combining technical innovation with market development
B.A. from Columbia University and a B.S. from Duke University.
Richard Gross, Advisor Serves as an angel investor, board member, and advisor to start ups
Richard has 20+ years as a marketing and business development executive
delivering successful partnerships, sales and corporate strategy for clients
ranging from startups to Fortune 500 firms and nonprofits.
Founder and CEO of Acceleron Technologies until it was acquired in 2007 by a
publicly traded corporation.
B.A. from Boston University and a Master degree in Public Policy from Harvard
University.
7/29/2019 Blume Deck_updated RH
13/24
Whats Next: Build and Test Beta
Hypothesis:
The general public wants to share, discover, and organizequick health tips
Small businesses want to market their business on Blume
7/29/2019 Blume Deck_updated RH
14/24
Target Market for Beta: Allergy prone individuals
12MM+ Americans have food allergies. Thats one in 25, or4 percent of the population. Food Allergy.org
The market for food-allergy and intolerance products is
projected to reach $3.9 billion this year. -Packaged Facts, a New York research firm.
The number of kids with food allergies went up 18 percentfrom 1997 to 2007. About 3 million children younger than
18 had a food or digestive allergy in 2007.-U.S. Centers for Disease Control and
Prevention.
7/29/2019 Blume Deck_updated RH
15/24
We expect 50,000 active Blumers after
year one of launch
0
10,000
20,000
30,000
40,000
50,000
60,000
Q1 Q2 Q3 Q4
Blumers
Blumers
7/29/2019 Blume Deck_updated RH
16/24
We expect 500 active small businesses
after year one of launch
0
100
200
300
400
500
600
Q1 Q2 Q3 Q4
Businesses
Businesses
7/29/2019 Blume Deck_updated RH
17/24
and this is how well attract them
Viral: Word of Mouth (i.e. Social Media, Bloggers)
Incentive Driven Marketing (i.e. Blumer/Small Business receives $10 coupon to use toward a
service provider after he/she refers 10 friends)
Re-engagement Emails (i.e. Automated email to Blumer when their FB friend joins Blume)
7/29/2019 Blume Deck_updated RH
18/24
Funding GoalsProjected Expenses Cost
Build Private Beta:Develop, Design
$80k
Operations:
Founders Salary, Analytics tool,
Vertical Response, TravelBusiness Cards
$80k
Marketing:
Ads, Launch Video$15k
Legal $10k
Miscellaneous:
Hosting, Bugs$15k
Total: $200k
7/29/2019 Blume Deck_updated RH
19/24
revolutionizing the way wethink about health
Dont just take our word for it
Check out our Facebook page!
and we dare you to stop us!
http://www.facebook.com/GoodHealthGoneViralhttp://www.facebook.com/GoodHealthGoneViral7/29/2019 Blume Deck_updated RH
20/24
Appendix
7/29/2019 Blume Deck_updated RH
21/24Virality: Up and to the right!
First testing Good Health Gone Viralon Facebook
7/29/2019 Blume Deck_updated RH
22/24
and were focused on a global reach
Proven by our Facebook page!
7/29/2019 Blume Deck_updated RH
23/24
Over half of our followers are under
the age of 35
and spread across genders!
7/29/2019 Blume Deck_updated RH
24/24
Our success metrics are essential to becoming
the health/wellness market leader
# of Unique Visitors
Customer-Centric
# of ReBlumes
# of monthly/weekly/daily purchases
Recommended