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Antiaging Nutrition present survey findings detailing attitudes and opinions towards modern medicine and healthcare.
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ANTIAGING NUTRITION:
CUSTOMER HEALTH
SURVEY REPORT
www.antiaging-nutrition.com
Antiaging Nutrition
Contents Antiaging Nutrition Customer Health Survey Report ......................................................................... 2
About Us.......................................................................................................................................... 2
About you ............................................................................................................................................ 3
Fear Of Aging Begins Sooner Than You Think ................................................................................. 3
Buying Vitamins .................................................................................................................................. 4
Even The Smallest Of Investments Can Make A Big Difference To Our Health .............................. 4
Alternative Medicines ..................................................................................................................... 5
People Do Not Trust Modern Medicine .......................................................................................... 5
Does A Professional Name Inspire Trust? ....................................................................................... 6
Maintaining A Healthy Lifestyle .......................................................................................................... 8
Fruit And Veg Are Vital For Good Health ........................................................................................ 8
The Importance Of Proper Skincare ................................................................................................ 8
Exercise Regimes .............................................................................. Error! Bookmark not defined.
Your Health ....................................................................................................................................... 10
Cause For Concern ........................................................................................................................ 10
Prevention Is Better Than Cure ..................................................................................................... 10
Conclusion ......................................................................................................................................... 11
Contact Details .................................................................................................................................. 11
Antiaging Nutrition
Antiaging Nutrition Customer Health Survey Report
Here at Antiaging Nutrition, we promote and sell a wide selection of vitamins, supplements
and other longevity products to help you combat the effects of aging.
From October to November 2014, we created and distributed a short questionnaire asking
for your thoughts on the state of modern healthcare and medicine. We strive to give you
access to quality natural medicines and health goods, and the answers given in our
questionnaire will allow us to better understand your needs and tailor the goods we supply
to suit you.
We’ve now collated the answers and our findings are presented in this document.
About Us
Antiaging Nutrition is part of the IAS Group the world's largest supplier of specialist
antiaging products. The IAS Group is dedicated to helping you access the world's latest
commercially available supplements to give you and your family real choices in health and
wellness. We have a reputation for quality, integrity, innovation, and excellent service, which
is more important to us than profit.
Please make sure that you credit Antiaging Nutrition (http://www.antiaging-nutrition.com/)
if you are publishing any material contained within this document. Links can be followed or
nofollowed depending on your individual site policy.
Antiaging Nutrition
About you
What does a typical Antiaging Nutrition customer look like?
Let’s find out.
Fear Of Aging Begins Sooner Than You Think
The majority of our respondents (28.57%) were aged 26-35, with 23.81% aged 56-65.
Interestingly, these ages represent two pinnacle moments in our life. Our late twenties/early
thirties are when we begin to let go of many of the youthful trends and attitudes attached to
our teens; and it is usually after 40, into our late fifties, when our age starts to begin
affecting our health.
It’s worth noting, we also had three respondents aged 16-25 and one over 76, which goes
to show that it’s never too early, or late to begin thinking about antiaging medicine.
In term of the sexes, both genders were fairly evenly represented, with 47.62% of the
respondents being male, and 42.86% female. A small percentage of participants preferred
not to say, which we have respected in these results.
Antiaging Nutrition
Buying Vitamins
How much do people spend on their health, and how often?
Even The Smallest Of Investments Can Make A Big Difference To Our Health
Surprisingly, the majority of participants spend very little on vitamins and supplements each
month. 42.11% spend an average of less than £20, including all participants aged 16-25.
Whilst this seems like a relatively small amount to be spending on your health, even the
smallest of investments can be incredibly beneficial.
In comparison, 21.05% of people surveyed said they spent an average of £101-£200 on
purchasing vitamins and supplements per month, and just 10.53% spent £201-£301.
When asked how often they shopped at Antiaging Nutrition, 26.32% of people answered
that they only purchased products at our store once every few months. The survey also
revealed that almost 50% of those questioned were yet to shop at Antiaging Nutrition.
With this in mind, many shoppers may be able to benefit from the brilliant savings and
offers found in our store.
Antiaging Nutrition
Alternative Medicines
How do people feel about modern-day medicine? Is there a taboo around natural remedies?
People Do Not Trust Modern Medicine
As is made clear by the below graph, the majority of people questioned would openly
consider using natural and nutritional remedies instead of readily available drugs.
When questioned as to why this was, respondents gave a wide variety of answers, although
further analysis has allowed us to identify an inherent mistrust of modern medicine.
We’ve selected some of the answers below:
“80% of the world's population uses "natural" (plant based) medicines. A number of
'new', often 'chemical' or 'synthetic' 'mainstream' drugs have a number of harmful
side-effects.”
“Because I don't want to apply chemicals on my face, instead of natural products.”
“Modern medicine uses drugs and surgery to supress symptoms. They don't cure
anything. Treatment is profitable, cure is not.”
Antiaging Nutrition
“I really don't trust mainstream medicine-period. Too many side effects and usually
huge costs and the need for a prescription. [I’d] rather use natural - homeopathic
products first and foremost.”
“I don't totally trust modern medicine.”
As you can see, many people questioned listed their willingness to try nutritional remedies
due to the fact that they do not trust modern, mainstream medicine.
Does A Professional Name Inspire Trust?
Having uncovered the above theme of mistrust for mainstream drugs, we decided to ask
whether those questioned would trust the products more if they had a recognisable name
recommending them for use.
As you can see, this statement received fairly mixed reactions. Although the majority are
steered towards agreement that a product endorsed by a doctor is more trustworthy than
one that is not, there are still a considerable number that disagree.
Antiaging Nutrition
When filtered down by gender, we found that women are more likely to trust doctor
endorsed products than men. 42.86% of the women questioned agreed with the statement,
whereas only 11.11% of men agreed, with 33.33% strongly disagreeing.
Despite the stark contrast, both sexes seem almost equally matched when it comes to
preferring alternative, natural medicine over common drugs. 57.14% of females and
55.56% of males would consider using natural remedies.
Age is also a powerful divider, with 40% of 26-35 year olds strongly disagreeing that
endorsement increases a product’s validity, whilst 50% of 56-65 year olds strongly agreeing
with the statement. However, a high percentage of both age groups agreed that yes, they
would consider alternative, natural medicines.
Responses Age 25-35: Responses Age 56-65:
From the above information, we can ascertain that there is a wide market for natural and
nutritional medicines, with people of all ages willing to try an alternative cure.
There’s also a severe lack of trust in mainstream, man-made drugs. This could be due to a
lack of transparency during their creation process (“I don't want to apply chemicals on my
face”), or it could be due to possible side effects (“Too many side effects and usually huge
costs”). There are a huge number of factors behind this, although in any instance it appears
that, most surprisingly, utilising endorsement will have only a minimal positive effect on the
conviction in your product.
Answer Choices Responses
Strongly Disagree 40%
Disagree 20%
Not Sure 20%
Agree 20%
Strongly Agree 0%
Answer Choices Responses
Strongly Disagree 0%
Disagree 0%
Not Sure 25%
Agree 25%
Strongly Agree 50%
Antiaging Nutrition
Maintaining A Healthy Lifestyle
How much importance do people place on living healthily? What’s more important to you,
dieting or exercise?
We Focus On Fruit And Veg For Good Health
We asked our participants to rank on a scale of 1 to 5, with 5 being highly important and 1
being not important at all, how important they felt each of the following activities were
when it comes to maintaining a healthy lifestyle.
We were happy to see that the majority of people consider exercise and a healthy diet to be
highly important.
We were also pleased with the importance people place on getting their five-a-day, a
practice that should be common in any healthy lifestyle.
Whilst the majority were not sure about the importance of a social life, 35.28% of
respondents realised the importance that close relationships can have on both our physical
and mental wellbeing.
Not Important At All
Not Very Important
Not Sure
Important Highly Important
Exercise 0.00% 5.88% 17.65% 29.41% 47.06%
Dieting 23.53% 0.00% 5.88% 35.29% 35.29%
Social Life 5.88% 5.88% 47.06% 5.88% 35.29%
Skincare 5.88% 11.76% 41.18% 23.53% 17.65%
Calorie Counting 35.29% 17.65% 17.65% 17.65% 11.76%
Getting Your ‘Five-a-day’ 0.00% 11.76% 5.88% 11.76% 70.59%
The Importance Of Proper Skincare
Whilst on the surface, skincare may not seem like an integral component of living a healthy
lifestyle, those dedicated to longevity know that caring for your exterior is almost as
important as looking after your interior. Harmful rays from the sun can cause a variety of
irritations and illnesses, including, but not limited to, sun spots, blemishes and in the worst
case scenario, skin cancer.
For more advice on how to caring for your skin all year round, please read our informative
post on how to protect your skin from the sun.
Antiaging Nutrition
People Prefer To Exercise Outside
When it comes to keeping fit, our correspondents appear to exercise more regularly at the
gym than they do at home.
29.41% of respondents said they visited the gym weekly, whilst only 11.76% exercised at
home every week. The majority (41.18%) said they exercised in their own homes once or
twice a month.
However, when asked where they would prefer to exercise, there was a clear tie between
exercising at the gym and outdoors, with 35.29% voting either way.
With this information to hand, we can help tailor the information we release to better suit
your lifestyle.
Antiaging Nutrition
Your Health
The below data was collected to reveal whether people are worried about certain illnesses
more than others.
Cause For Concern
When questioned as to how concerned people were about certain illnesses, our respondents
revealed that cancer, heart disease and arthritis are the three major worries. 41.18% said
they were very concerned about cancer and heart disease.
On the other hand, hair loss and pancreatic disease came incredibly low in our results, with
47.06% saying they were not at all concerned about pancreatic disease, and 35.29% not
being concerned at all about hair loss.
The results are actually not that surprising when filtered by age, with 60% of respondents
aged 56-65 stating they were very concerned about arthritis, a disease typically linked with
age. In contrast 50% of 25-35 year olds said they had no opinion on arthritis, although 50%
are concerned about cancer.
Prevention Is Better Than Cure
Posed with the above statement, the majority of people questioned agreed that, prevention
is indeed better than the cure when it comes to most illnesses.
This further validates the marketing of our natural healthcare products, which are generally
advertised as helping to prevent the effects of aging and related illnesses, rather than curing
them.
Antiaging Nutrition
Conclusion
In summary, this survey has helped us determine that fear of aging does indeed begin
sooner than most would assume, with some people looking into longevity techniques as
early as their late twenties. We can also summarise that whilst the majority of people may
not spend hundreds on vitamins and natural supplements each month, there is an
underlying mistrust for modern medicine.
Reasons for this include:
Unknown ingredients
High costs
Unknown side effects
The need for a prescription
This mistrust runs so deep that even products backed by a trusted name are not considered
to be more reliable. That being said, our findings suggest that women are more likely to
trust doctor endorsed products than men, as are the older generation.
Considering both sexes agreed that they’d be willing to try alternative medicines, it’s
reassuring to see a viable and growing market for nutritional and natural remedies.
It’s also positive to note that many of our users understand the importance of regular
exercise and the significance of a daily intake of fruit and veg.
Much of the information we release on our blog is situated around living healthily. By
understanding the illnesses our respondents are most concerned about, including arthritis
and cancer, we can better tailor our content to deliver highly relevant information to our
users.
Contact Details
For more information on the findings of this study, or to hear more about natural healthcare
and antiaging medicines, please contact the Antiaging Nutrition team via:
IAS Group, PO Box 19, Sark, GY9 0SB, Great Britain
Call: +44 (0) 208 123 2106 Fax: +44 (0) 208 181 6106
Email: support@antiaging-nutrition.com
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