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A short talk on how start-ups can use Analytics in the first 30 days after launch
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20121019 - Start-up Analytics (LSM) slide shareBOS
Title slide
ANALYTICS FOR START-UPSWeb Analytics
4Start-Ups
20121019 - Start-up Analytics (LSM) slide shareBOS
HOW DO I ACQUIRE TRAFFIC?
DO I HAVE A BUSINESS MODEL?
CAN I MAKE IT MORE EFFICIENT?
ACQUIRE TRAFFIC
• Search engines• Paid vs SEO
• Referral• PR• Social Media• Industry websites
• E-mail campaigns
• Direct
20121019 - Start-up Analytics (LSM) slide shareBOS
20% OF CLICKS
20121019 - Start-up Analytics (LSM) slide shareBOS
CHOOSE KEYWORDSGOOGLE KEYWORDS
20121019 - Start-up Analytics (LSM) slide shareBOS
CHOOSE KEYWORDSGOOGLE ADWORDS
20121019 - Start-up Analytics (LSM) slide shareBOS
CHOOSE KEYWORDSGOOGLE ADWORDS
20121019 - Start-up Analytics (LSM) slide shareBOS
HOW DO I ACQUIRE TRAFFIC?
DO I HAVE A BUSINESS MODEL?
CAN I MAKE IT MORE EFFICIENT?
BUSINESS MODEL
• Define success/goals• Account creation• Newsletter sign-ups• Completed
transactions ($)
• Track• Google Adwords• Google Analytics
• Measure• Analysis
20121019 - Start-up Analytics (LSM) slide shareBOS
20121019 - Start-up Analytics (LSM) slide shareBOS
20121019 - Start-up Analytics (LSM) slide shareBOS
www.ratehub.ca/thankyou.php
20121019 - Start-up Analytics (LSM) slide shareBOS
GOOGLE ANALYTICS
20121019 - Start-up Analytics (LSM) slide shareBOS
ACQUIRE TRAFFIC
DO I HAVE A BUSINESS MODEL?
CAN I MAKE IT MORE EFFICIENT?
IMPROVE EFFICIENCY
• Double down• Traffic sources• Acquisition
sources• Keywords
• Split-testing
IMPROVE EFFICIENCYDOUBLE DOWN
IMPROVE EFFICIENCYPOP-UP V1
IMPROVE EFFICIENCYPOP-UP V2
IMPROVE EFFICIENCY
V1 <HTML> V2 <HTML>
SPLIT TESTING
50% OF USERS 50% OF USERS
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