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SEO, or Search Engine Optimisation, is imperative for any start-up that hopes to make any kind of impact with its website. Plenty of small businesses throw money at designing slick websites, but many are simply invisible to their target audience due to a poor search engine ranking.Wai Hong Fong, co-founder of OzHut and regular StartupSmart contributor, is an expert on all things SEO. If you don’t know your title tags from your meta descriptions and your website is a barren wasteland in terms of visitors, Wai Hong will have some inspired words of advice for you.
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Sponsored by:
SEO for Start-ups
Wai Hong FongOzHut
Oliver MilmanStartupSmart.com.au
What is SEO and how does it work?What is SEO and how does it work?
SEO is the active process of optimising a website in order to increase traffic directed to the site from search.
Why is SEO important?Why is SEO important?
Search engines are where people are finding Search engines are where people are finding everything. More than two billion searches are everything. More than two billion searches are performed on Google worldwide every day.performed on Google worldwide every day.
Why is SEO important?Why is SEO important?
The majority of web traffic is driven by major search engines. In Australia, Google dominates an estimated 94% of all search traffic.
What are the consequences of not having What are the consequences of not having good SEO?good SEO?
If the search engines can't find your If the search engines can't find your site you are losing out on customers site you are losing out on customers who are actually looking for services who are actually looking for services and products that you may have.and products that you may have.
What does Google think your website looks What does Google think your website looks like?like?
Text only versionSite
search
What you need to do to improve your online What you need to do to improve your online presencepresence
The three primary pieces of information that make up your listing are your title tag, meta description and URL.
Title tag
Meta DescriptionURL
Title tagsTitle tags
They can potentially affect your website’s rankings with immediate effect.
Title tags are arguably one of the most important on-page factors in SEO.
Title tagsTitle tags
Ensure all relevant keywords to the page that you are describing are contained in the title tag.
Use no more than two or three keywords in a title tag.
Title tagsTitle tags
Bear the user in mind:
Titles will show up in the search results, the number of people clicking through to your website will be determined by how relevant and humanly-readable these titles are.
Meta DescriptionsMeta Descriptions
The meta description is the blurb of text that appears below the title tag in the listing...
...and is limited to 155 characters.
Meta DescriptionsMeta Descriptions
Meta descriptions do not affect your Meta descriptions do not affect your rankings, but they do have a very rankings, but they do have a very important part to play in the SEO important part to play in the SEO process.process.
Meta DescriptionsMeta Descriptions
So what makes a good meta description?
• Use the keywords that you're targeting for that particular page
• Find the balance between having relevant keywords in the meta description and making it humanly readable
• Include a value proposition for the potential visitor to click on
ContentContent
Content is king when written with SEO in mind.
ContentContent
• Always look to create content that adds value to your target market
• Start identifying which keywords you'd like to target for the page
• Ensure the content matches the search intent
• Stuffing: Google’s smart enough not to be fooled by it
Free Tools & ResourcesFree Tools & Resources
• Insights for Search (http://www.google.com/insights/search/#)
• Google AdWords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal
• Wikipedia
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